Instone Presents: InBuilding Design A New Online Show For Pros and the DIYers
At Instone, we sell rocks. But what does that mean? If you’ve ever wondered, then we have a show for you!
Instone introduces the InBuilding Design Series, a new show that gives you a backstage look at Instone’s products and hot tips for installation for both professionals and at-home do-it-yourselfers (DIY). Plus, there is some fun trivia and we have friendly competitions between the Instone team and their expert guests.
Launching June 23, the show stars Instone’s COO, CMO Rob McKay, as our resident pro, and Video Producer Ken Czechanski as the “new guy” asking the questions you might have been afraid to ask.
The show’s format is similar to a relaxed afternoon out in the garage sharing a beer with some neighbors.
“At Instone, people always ask what we do for a living, and sometimes it’s hard to explain without getting too technical,” says McKay. “People don’t typically see our type of product in Home Depot like they do paint and flooring. Our goal is to talk about the products in a casual, friendly way over a couple of drinks and demystify the whole thing.”
The show will focus on a separate product for each of the upcoming nine episodes. They also bring in an expert on that product.
“The idea is to provide education, but also keep it light, so it’s entertaining,” says McKay. Guests participate in games, knowledge tests and various challenges around the product. Will they rise to the challenge? You’ll have to tune in to find out!
The show is designed to appeal to both the professional and the DIYer by providing information about Instone’s products and just being a fun show to watch.
“This isn’t a corporate training video,” says McKay, “The professionals don’t really need training, but they will walk away possibly having learned something about the product they didn’t know—and it’ll be entertaining.”
For Czechanski’s role as “the new guy,” he represents the curious neighbor who might want to know if they could use an Instone product in their DIY project. “I speak for the guy who might be wondering, ‘can I do this myself?'” says Czechanski. “I’m there to fill in the gaps for people who may not understand everything and make sure they say it in layman’s terms.” Czechanski also brings in the comedic element. “I’m an improviser, so I’m used to looking at things differently. I like to bring out who the guests are as people. There’s some good-natured ribbing going on.”
Whether you’re a professional or a homeowner DIYer, the InBuilding Design Series has something for you.
“Ultimately, I want to make the products more accessible for people,” says Czechanski. “I want them to feel more confident about using the products because if I can figure it out in the 15 minutes of the show, then there is hope for everyone!”
And while you’re getting to know Instone’s products, here are some fun facts about the team:
Rob McKay’s Fun Fact: He was Santa Claus and the Easter bunny in his local shopping mall for four years. People lined up and waited for an hour to see him. And he has the photos to prove it!
Ken Czechanski’s Fun Fact: He can sing! We just may ask him to show off those pipes on a future episode!
So crack open a cold one and sit back and enjoy InBuilding Design with your friendly Instone team!