Instone Presents Isokern Fireplace Training
Are you a dealer or sales representative who would like to add Isokern fireplaces to your next quote but you just don’t feel comfortable selling it? Then Instone has your solution!
We offered complimentary training live-streamed on Thursday, June 16 10 a.m. CT / 11 a.m. ET for you to learn everything there is to know about Isokern fireplaces and accessories so you can sell them with confidence.
Together, Rob McKay, Chris Miller and Samantha Espino demystify the process of putting together a complete Isokern system and make you more confident talking about the features and benefits of an Isokern over a traditional fireplace.
“We’re trying to make the product more familiar,” says McKay. “Our sales reps say, ‘It’s a fireplace, I don’t want to say the wrong thing.’ But they shouldn’t be scared of it. It’s pretty straightforward and we’ll show them how.”
What Is Isokern?
If you don’t know about Isokern fireplaces, they:
- Are made from Icelandic volcanic pumice, the most energy-efficient material on earth, which has incredible refractive properties, reflecting heat into the room instead of absorbing it like other site-built concrete, metal, and masonry fireplaces. They will last a lifetime.
- Can be installed in less than a day.
- Are less expensive than traditional masonry fireplaces.
- Are available in wood-burning and gas, vented and vent-free.
- Can be set up indoors or outdoors.
- Come with complementary products like firebrick/fireplace stone, flues, and Isoset mortar.
- Come in different design styles.
Think of the ways you could add this onto orders for new home construction and additions happening this summer. If you’re selling stone veneer, you can easily add on a fireplace. “It adds more value for you and your customer,” says McKay. It’s a win-win!
The Training Features Three Segments:
An overview – What are Isokern fireplaces? What are they made of? What are their key selling points?
Competitive analysis – How do Isokern fireplaces compare to similar products on the market and what makes them better?
Quoting how-to – A walk-through of how to work with a blueprint of a home, what measurements to take, and how to put together a quote for a customer.
McKay says this new livestream approach to Instone University training makes it instantly accessible to their sellers and dealers. In addition, the training session will be recorded and available for playback on Instone’s website. “We used to go to a lot of locations and do live training, but a lot of times people forget what they heard. This way, they get the live experience but they can also go back and watch it for things they might have missed or forgotten.”
And of course, it wouldn’t be Instone without the friendly and welcoming attitude they are known for. “We’re very professional, but we’re not buttoned-up,” says McKay. “We’re proud of being the best at what we do, but we also keep it open and very natural. It’s casual in the sense that you can come to us and ask any questions.”
The goal is to establish Instone as a resource for dealers and sales representatives to get to know the product offerings and the best way to sell them so they can better serve their customers. As McKay says, “We want to be the knowledge center of all the products we sell from the product basics to the installation.”