How to Properly Care and Maintain Installed Manufactured Stone Veneer
Manufactured stone veneer (MSV) is a popular choice for both interior and exterior applications, offering the timeless look of natural stone while being more lightweight and cost-effective. Whether you’re a mason professional or a homeowner, proper care and maintenance are essential for preserving the beauty and durability of the installed veneer.
Toro Stone™ Cream / Canyon Stone
General Care Guidelines for MSV
Regular Inspection
The first step in maintaining MSV is conducting regular inspections. Perform a visual check every few months or at least once per season to ensure there are no obvious cracks, loose pieces, or other signs of wear. This is especially important for exterior applications exposed to the elements.
Key Areas to Inspect:
Weep Holes & Drainage: Make sure any weep holes or drainage systems are clear of debris to prevent water buildup behind the veneer, which could lead to mold, mildew, or structural issues.
Mortar Joints: Look for any gaps or cracks in the mortar, which could allow water infiltration or compromise the veneer’s stability.
Cracks or Chips: Examine individual stone pieces for cracks, chips, or discoloration.
Toro Stone™ Chardonnay / Fieldstone
Cleaning the Veneer
Manufactured stone veneer can accumulate dirt, dust, and environmental debris over time. While it doesn’t require intensive cleaning like some other surfaces, periodic cleaning helps maintain its aesthetic appeal.
Steps for Cleaning:
Gentle Wash: Use a soft-bristle brush and mild soap solution (preferably a pH-balanced cleaner) to scrub the surface. Avoid harsh chemicals or power washing, as they can damage the finish or grout joints.
Rinse Thoroughly: Always rinse with clean water after cleaning to remove any soap residue.
Avoid Abrasive Tools: Steel wool or wire brushes can scratch the surface, so use non-abrasive materials for scrubbing.
Stain Removal: For stubborn stains, you can use a stone-safe cleaner or a mixture of baking soda and water but always test in an inconspicuous area first.
Prosoco products are recognized by industry professionals to be the most effective, reliable and practical products for final clean down on new construction projects. For more information, please visit www.prosoco.com
Proper Moisture Management
Water is one of the primary culprits when it comes to damage to stone veneers. While MSV is designed to handle some exposure to moisture, it’s important to manage water infiltration properly.
Seal the Surface
Applying a high-quality water repellant or penetrating sealer can help protect the veneer from moisture damage. These sealers reduce water absorption and prevent staining, while still allowing the stone to “breathe.” A sealer should be applied every 2-3 years, depending on the local climate and the type of exposure the stone experiences.
Check Flashing and Drains
Ensure that proper flashing is in place to direct water away from the stone veneer, especially around windows, doors, and joints. If water is allowed to collect behind the veneer, it can cause structural damage or create conditions for mold and mildew growth.
Toro Stone™ Blanc / Reclaimed Brick
Repairs and Touch-Ups
Over time, minor damage to the stone veneer can occur, whether from weathering, accidental impacts, or general wear. The good news is that MSV is relatively easy to repair.
Fixing Cracks and Chips:
Small Chips: For small chips, a simple touch-up with matching grout or mortar may suffice. Use a grout filler that matches the color and texture of the stone.
Larger Cracks: For larger cracks or damaged stones, you may need to replace the individual stone veneer. Carefully remove the damaged stone, clean the area, and install a new piece, ensuring the mortar is properly applied.
Repointing Mortar Joints:
If mortar joints start to deteriorate or crack, it’s essential to repoint them promptly. This helps maintain the structural integrity and aesthetic of the veneer. To repoint, scrape out the old mortar, clean the joints, and apply fresh mortar. Be sure to match the color and texture of the original mortar for a seamless look.
Toro Stone™ Lone Peak / Canyon Stone
Protection During Extreme Weather
In regions with harsh winters or extreme heat, it’s important to take additional precautions to protect the stone veneer.
Winter Care:
Ice and Snow: Avoid using deicing chemicals (such as salt) on or near your stone veneer. These chemicals can cause surface damage over time.
Freeze-Thaw Cycles: Water that infiltrates the stone and freezes can cause it to crack or pop loose. Make sure the surface is sealed properly and ensure that the veneer has good drainage to prevent water buildup.
Summer Care:
Heat Exposure: While manufactured stone is quite resilient to heat, prolonged exposure to high temperatures can cause surface discoloration or fading. Use shade structures or awnings if the stone is exposed to intense sunlight for extended periods.
Toro Stone™ Intense Red / Vintage Brick
Final Thoughts for Masons and Homeowners
Maintaining manufactured stone veneer isn’t complicated, but it requires a consistent effort to inspect, clean, and repair as needed. Regular inspection and maintenance not only enhance the aesthetic value but also extend the lifespan of the veneer, making it a wise investment for any property.
For masons, ensuring that the installation is done correctly in the first place, with proper flashing, drainage, and joint construction, is key to minimizing future maintenance. Homeowners, meanwhile, can rest easy knowing that with just a little care, their stone veneer will continue to look as beautiful as the day it was installed.
Top 5 Trends in Manufactured Stone Veneer and Thin Brick Design for 2025
As we move into 2025, the design world continues to evolve with new innovations in building materials. Manufactured stone veneer (MSV) and thin brick are leading the charge, offering both aesthetic appeal and durability for a variety of applications. These materials are highly sought after for their versatility, low maintenance, and wide range of styles, making them ideal for both residential and commercial projects. Whether you’re designing interior walls, exterior facades, or landscaping features, these materials are transforming the way we approach architecture.
Here’s a breakdown of the top five trends in manufactured stone veneer and thin brick applications, design, and innovation for 2025.
Toro Stone™ Charcoal / Reclaimed Brick
1. Sustainability: Eco-Friendly Materials and Green Building Practices
Sustainability is a major priority for both designers and homeowners in 2025. Manufactured stone veneer and thin brick are now being produced using eco-friendly materials and methods to reduce environmental impact.
Energy-Efficient Production: Advances in manufacturing techniques now make it possible to create thin brick and MSV products with less energy consumption and reduced waste, making them more sustainable than ever.
Recycled Materials in MSV and Thin Brick: Both manufactured stone veneer and thin brick manufacturers are increasing the use of recycled aggregates and materials such as post-consumer glass, recycled concrete, and natural stone dust. These sustainable building materials reduce the carbon footprint while maintaining the high-quality look and feel of traditional stone and brick.
Low-VOC and Non-Toxic Finishes: As the demand for healthier indoor environments grows, more MSV and thin brick options are being offered with low-VOC or VOC-free finishes. This makes them ideal for residential projects, particularly in areas like kitchens, bathrooms, and living rooms where air quality is essential.
Toro Stone™ Terra Cotta / Fast Set
2. Larger Formats and Customizable Options for Stone Veneer
In 2025, bigger is better when it comes to both manufactured stone veneer. There is a noticeable shift toward larger panels and customizable formats, particularly in modern and minimalist designs.
Large Format Stone Veneer Panels: Large, seamless panels of manufactured stone veneer are becoming increasingly popular for creating dramatic feature walls, facades, and columns. These oversized panels require fewer joints, resulting in a clean, polished look with less maintenance.
Custom Shapes and Patterns in Thin Brick: Designers are also experimenting with more intricate layouts using thin brick. Custom shapes, such as chevron, herringbone, and vertical stack patterns, are becoming popular for adding texture and visual interest. Thin brick’s flexibility allows for creative expression, enabling designers to integrate modern or rustic elements depending on the project.
Modular Stone Veneer: Modular stone veneer systems are being developed to fit together seamlessly, allowing for customized looks and easy installation. Whether using larger panels or brick-sized pieces, these options provide flexibility without compromising design integrity.
Toro Stone™ Cappuccino / Treble Stone
3. Blended Colors and Mixed Textures: Creating Depth and Interest
A major design trend for both MSV and thin brick in 2025 is the blending of textures and colors to create depth and a layered aesthetic. These materials are becoming more versatile as designers explore new ways to combine different stone and brick finishes.
Textured Thin Brick in Modern Spaces: Thin brick is being used in new ways, especially in contemporary spaces where the focus is on subtle textures and natural finishes. By selecting bricks with a variety of surface textures—ranging from rough to smooth—designers can create feature walls that look sophisticated yet grounded in nature.
Mixed Textures in MSV and Thin Brick: One of the most exciting trends is the combination of different textures within a single installation. Whether pairing smooth, polished stone veneer with rough-hewn stone or contrasting matte and glossy finishes in thin brick, the juxtaposition of materials adds visual complexity and sophistication.
Gradient and Color Transitions: Color gradients and subtle transitions are trending for both MSV and thin brick. Designers are opting for materials that offer soft fades from light to dark, mimicking the natural aging process of stone and brick. Earthy tones, such as warm browns, greys, and terracotta reds, are increasingly popular as they evoke a timeless, organic feel.
Toro Stone™ Blanc / Reclaimed Brick and Hill Country / Cobblestone
4. Indoor-Outdoor Integration: Seamless Transitions with MSV and Thin Brick
The trend for seamless indoor-outdoor living continues to grow, and both manufactured stone veneer and thin brick are key materials in creating these fluid transitions between spaces.
Accent Walls and Feature Fireplaces: Thin brick is being used to create stunning accent walls, often paired with other materials like wood or metal for a contemporary design. MSV’s versatility makes it perfect for framing focal points like fireplaces, creating a striking visual element in both living rooms and outdoor settings.
Outdoor Living Spaces with MSV and Thin Brick: Outdoor kitchens, patios, and fire features are increasingly designed using manufactured stone veneer and thin brick to create visually cohesive spaces that blend with interior design. MSV’s durability against the elements and thin brick’s ability to integrate with various styles make them ideal choices for landscaping features like retaining walls, planters, and garden paths.
Indoor Walls and Exteriors: MSV and thin brick are being used to connect indoor and outdoor spaces with a uniform look. Many homeowners are using MSV on exterior facades, and then repeating similar patterns or textures inside to create a harmonious flow. This is particularly true for luxury residences, where the goal is to create a unified aesthetic across the entire property.
Toro Stone™ Lone Peak / Canyon Stone
5. Handcrafted and Artisanal Designs: Personalized Finishes for MSV and Thin Brick
In 2025, the desire for bespoke, artisanal craftsmanship is influencing the design of both manufactured stone veneer and thin brick. Consumers are seeking more personalized options that offer a distinctive, high-end appeal.
Luxury Finishes with Enhanced Durability: In response to the demand for more durable and long-lasting materials, MSV and thin brick are now available with advanced surface treatments that improve their resistance to stains, scratches, and fading. These luxury finishes allow the materials to maintain their aesthetic appeal for years, even in high-traffic areas.osed to intense sunlight for extended periods.
Handcrafted Thin Brick: While thin brick has traditionally been machine-made, many manufacturers are offering handcrafted versions that provide unique texture and detail. These artisan-crafted bricks have slight variations in color and texture, making them ideal for creating custom-designed feature walls or pathways that feel both authentic and high-end.
Custom Stone Veneer Patterns: Custom-designed MSV is now a growing trend for both commercial and residential properties. Many builders are working with manufacturers to create one-of-a-kind textures and patterns that reflect the personality of the space. From ancient, weathered looks to sleek, modern finishes, MSV can be tailored to suit specific project needs.
Toro Stone™ Rosse / Reclaimed Brick
Conclusion: The Future of Manufactured Stone Veneer and Thin Brick in 2025
The year 2025 promises to be an exciting time for both manufactured stone veneer and thin brick design, with advancements in sustainability, customization, and aesthetic innovation transforming the building materials industry. From eco-friendly production practices and larger, seamless panels to the blending of textures and colors for dynamic wall designs, these materials are offering endless possibilities for both commercial and residential projects.
As architects and designers seek to create unique, high-quality spaces, MSV and thin brick will continue to be the go-to choices for those looking to blend beauty with functionality. Whether used for exterior facades, interior accent walls, or landscaping features, these materials are shaping the future of modern architecture with timeless elegance and unmatched durability.
If you’re planning a project in 2025, embracing these trends will not only enhance the visual appeal of your space but also contribute to a more sustainable and lasting design solution.
Why Stone Veneer Offers Best Return on Investment for Home Renovations
When it comes to upgrading or renovating a home, homeowners are often searching for home improvement projects that deliver both aesthetic appeal and strong financial returns. Stone veneer, a top choice in the world of masonry and home renovations, stands out as one of the best investments for enhancing a property’s curb appeal and increasing its value.
According to the newly released 2024 Cost vs. Value (CVV) report from Zonda Media, stone veneer projects achieved an impressive 153% return on investment (ROI)—the highest among all cladding projects. This significant ROI highlights the enduring popularity of stone veneer in the masonry industry as a cost-effective and value-adding renovation.
Pangaea® Natural Stone / Copper Canyon Ledgestone
The Financial Advantage of Stone Veneer
The 2024 CVV report underscores how stone veneer continues to outperform other home improvement projects in terms of ROI. The average cost of installing stone veneer is $11,287, with a resale value of $17,291. This means homeowners can expect to recoup $1.53 for every dollar spent on this type of exterior upgrade, making it a smart investment for enhancing a home’s exterior.
To better understand the financial benefits, consider the investment over the life of a typical 30-year mortgage. If a homeowner spends $11,287 on a stone veneer project and amortizes that cost over 30 years, the monthly expense comes to about $31.35. Meanwhile, the immediate increase in home value of $17,291 makes this project one of the most cost-effective ways to boost a property’s market appeal and long-term value.
Toro Stone™ / Cream Canyon Stone
Why Stone Veneer is a Top Masonry Choice
Stone veneer’s appeal goes beyond its impressive ROI. Here are a few reasons why it’s one of the most popular masonry solutions for homeowners and real estate professionals:
Enhanced Curb Appeal: Stone veneer dramatically improves the look of a home’s exterior. Whether used on a full façade, as an accent wall, or around a fireplace, stone veneer adds a timeless and elegant aesthetic that appeals to potential buyers and increases the overall property value.
Durability: Stone veneer is crafted to withstand harsh weather conditions and maintain its beauty for years, making it a durable investment that requires minimal maintenance. Its long-lasting nature is a key reason why it remains a favorite in the masonry and hardscaping industries.
Versatility: Homeowners appreciate the flexibility of stone veneer. It pairs beautifully with a variety of architectural styles and can be used in both interior and exterior applications, from accent walls to outdoor hardscaping projects.
Increased Resale Value: Stone veneer is a high-ROI home improvement project that directly contributes to a home’s market value. Its visual appeal and durability make it a top choice for homeowners looking to sell their property quickly and at a higher price.
Interloc™ Natural Stone Panels / New England
Economic Benefits of Stone Veneer Projects
Despite economic challenges like rising mortgage rates and inflation, stone veneer remains a standout investment in the masonry and home renovation sectors. The consistent increase in ROI—from 102.3% in 2023 to 153% in 2024—demonstrates that exterior improvements continue to be a priority for homeowners aiming to maximize their property’s value. Real estate professionals agree that curb appeal is crucial, and stone veneer’s ability to elevate a home’s exterior makes it a wise financial decision.
Pangaea® Natural Stone / Black Rundle Ledgestone
Long-term Benefits of Stone Veneer in Masonry
Beyond its immediate financial advantages, stone veneer represents an investment in quality and style. As Garen Graves, Program Director at Amerimix, noted in the CVV report, “Stone veneer brings durability and style to a home while delivering significant returns for home renovations where every dollar counts. This is a testament to great products and great installations that will be beautiful for decades.”
Pangaea® Natural Stone / Tuscan Fieldstone
Conclusion
For homeowners and real estate professionals exploring the best home renovation ideas, stone veneer stands out as a top choice in masonry. Its combination of unmatched aesthetic appeal, durability, and outstanding ROI makes it one of the smartest home improvement investments available. With a 153% ROI in 2024, stone veneer not only enhances the beauty of a home but also delivers long-term financial rewards.
If you’re considering home renovations that maximize your investment, stone veneer is a surefire way to elevate your property’s curb appeal and market value. Whether you’re planning to stay in your home or preparing it for resale, this popular masonry solution is a timeless and practical upgrade that homeowners can count on for decades to come.
Unlock the Potential of Small Spaces: Creative Uses for Natural Stone Corners
When it comes to design and masonry, you know the devil is often in the details. Whether it’s a grand fireplace or a simple mailbox post, the difference between a good job and a great job often comes down to how you handle the small, seemingly insignificant spaces. That’s where natural stone veneer—particularly corners—can really shine. You’ve likely used corner pieces for large projects like exterior facades or grand interior walls, but what about the smaller, often overlooked spaces? These are opportunities where corners can elevate your craft and bring efficiency to your work.
Here are some creative and innovative ways to use natural stone corners to transform small areas in both interior and exterior settings.
Pangaea® Natural Stone / Black Rundle Castlestone
Defining Tight Corners in Small Spaces
When you’re working in smaller areas like hallways, alcoves, or tight rooms, one of the most effective ways to make an impact is by framing the space with specially cut corner pieces. Using corners is the perfect way to create an uninterrupted, clean edge that makes the whole wall look like it’s been sculpted from the stone itself.
They also provide consistently strong, vertical and horizontal lines that guide the eye naturally toward the end of the space, thus making the space feel longer and therefore less small.
Pangaea® Natural Stone / Westcoast Fieldstone
Elevating Small Pillars or Columns
Small exterior pillars or columns—often used in entryways or patios—are the perfect canvas for corner pieces. These architectural features are prime candidates for stone veneer, but the key to making them truly pop lies in how you finish those edges.
Use corner pieces to neatly wrap small pillars around entryways or porches. The clean edges of the stone bring a polished look, and you can combine different profiles, textures and colors for contrast.
Tip: Try pairing a lighter natural stone veneer on the body of the column with darker corner pieces to add a bit of modern flair. This subtle contrast will highlight the craftsmanship without looking overdone.
Pangaea® Natural Stone / Sierra Ridge Roman Castlestone
Framing Fireplace Openings with Corner Pieces
We know fireplaces are the focal point of any room, but for smaller or tighter spaces, the challenge is often how to wrap the stone around the fireplace while keeping it looking balanced. That’s where natural stone corners come into play. They allow you to cleanly frame the firebox opening, making even the tightest spaces feel larger and more expansive.
Instead of worrying about intricate cuts, use corner pieces to give your fireplace a seamless look. Stone suppliers like Pangaea Natural Stone offer a wide range of color options for both flats and corners which allows you to build a consistent, unform look for the fireplace, or play with lighter and darker tones to create depth.
Tip: If the fireplace is on an accent wall, use corner pieces around the edges to draw attention to the fireplace and make it the star of the room.
Pangaea® Natural Stone / Cambrian Fieldstone
Stone-clad Small Garden Walls
Small garden walls, especially in urban or suburban spaces, can benefit from stone veneer to provide both function and beauty. Corner pieces not only help create smooth, consistent edges but also provide the right framing to enhance the look of the garden. The beauty of these walls lies in the simplicity—corner pieces help accentuate the stone’s natural texture without the heavy labor of stacking full stones.
Tip: For a raised garden bed or small retaining wall, use corner pieces to finish the edges of the stone structure. Choose a more earthy-color or less modern profile for a more natural appeal. These textures work well with plants and greenery, highlighting the vibrant colors of the garden without stealing the show.
Pangaea® Natural Stone / Lancaster Roman Castlestone
Small Outdoor Fire Pits and Kitchens
Outdoor spaces often benefit from natural stone, but it’s easy to get bogged down by large stones when working with smaller features like fire pits, grills, or outdoor kitchens. Corner pieces help keep the edges clean and sharp, which is essential in ensuring the project doesn’t feel too bulky or overdone.
Tip: Use corner pieces to finish the edges of a stone fire pit or outdoor barbecue island. Combining corner pieces with a natural stone veneer body can make the fire pit feel like it belongs in nature, while still looking polished. A small outdoor kitchen bar can also benefit from corner pieces to finish the edges of the counter area—creating a sleek, cohesive appearance.
Pangaea® Natural Stone / Providence Quarry Ledgestone
Staircases with Stone Accents
Even small staircases can be elevated with the right touch of stone. For projects that involve a few steps or landings, natural stone veneer corner pieces can be used along the risers or edges of each step to add a touch of sophistication without overloading the design.
Tip: If you’re working on a stone staircase with only a few steps, use corner pieces to frame the edges of the risers and treads. This not only adds depth but helps break up the monotony of traditional stair finishes.
Pangaea® Natural Stone / Diamond River 3 Course Ashlar
Small Wall Dividers
In open-concept spaces, sometimes all you need is a small divider to break up the flow of the room. Instead of using drywall or traditional partitions, consider stone veneer for a more permanent and visually appealing solution. The corner pieces will create a smooth transition between the stone divider and the rest of the room.
Tip: Use corner pieces to frame a small partition wall separating a living room from a dining area. These natural stone corner will provide a crisp, professional finish, and the stone will act as both a design feature and a functional room divider.
Pangaea® Natural Stone / Westcoast Fieldstone
Final Thoughts
As masons and designers, you understand the importance of precision and craftsmanship in every project, no matter the size. By creatively incorporating natural stone veneer corner pieces into smaller areas, you can take your work to new heights. These pieces not only offer ease of installation but also elevate the finish, providing seamless transitions and clean edges that turn every project into a standout.
Next time you tackle a small but high-impact space, think about how these corner pieces can work for you—not just as a functional material, but as a tool to enhance the beauty and longevity of your work. Whether it’s framing an accent wall or wrapping a pillar, these corner pieces allow you to craft clean, elegant, and enduring finishes in even the most confined spaces.
Precision in Every Cut: A Guide to Handling Manufactured Stone Veneer
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instone
Precision in Every Cut: A Guide to Handling Manufactured Stone Veneer
Aura Natural Landscapes revolutionary new product wows installers and homeowners
This seasons’ most sought-after product for backyard patios bring a rustic, natural look that standard backyard pavers can’t beat. Thanks to consistent cuts, and stone pavers that fit together like pieces of a puzzle, irregular flagging is in high demand. Irregular flagging is showing up in backyard patios, walkways, and poolside hardscaping.
Installers commonly assume that irregular flagging projects take more time and money than standard ones. This is because the stones used have different thicknesses and shapes. However, Aura Natural Landscapes is turning this notion on its head by producing precut, consistent stones. They are 10 times faster to install than other irregular flagging products. .
Irregular flagging, sometimes called irregular pavers, are flat pieces of stone that are not uniform in shape and size. Arranged together, they create attractive mosaics that can call other patterns in nature to mind, like the turtle shell or rocks scattered along a brook. Irregular stones are often also spread apart as stepping stones. They can form a paver walkway on surfaces like grass lawns, gravel paths, or mulch bedding.
Eliminate Joint Pains in Paver Installations
“Irregular flagging is most attractive when masons can work the stone and create consistent joints throughout the whole patio or surface,” Instone’s Vice President of Natural Stone Products Justin Alicandro said. He noted that many irregular flagging applications aren’t completed this way, though, due to the cost of installation. With most products on the market, achieving consistent joints requires the mason to shape each stone so it fits smoothly next to the other irregular shapes. This is a process that can be laborious and lead to waste.
“Just in a 2-foot stretch of one joint, you’ll see some installers go from 3 inches to a half-inch wide,” Alicandro said. “They just shape it quickly and throw it down, even though it looks sloppy.”
Aura’s irregular flagging solves this issue thanks to its signature precut, repeating pattern of seven stones that fit easily together. The eye sees an irregular pattern, but for the installer, it’s a no-hassle job.
Consistent Thickness Reduces Time and Waste
Another challenge with installing the majority of irregular flagging products is their varying thickness. Most are extremely inconsistent in thickness which creates installation issues. This forces the mason to either shape or cut the stone to a routine width in order to lay the pavers. Or, they need to add/remove subbase material beneath every stone to ensure they don’t bulge or dip.
Aura eliminated the need for that work by producing its irregular flagging stones at a consistent 1.5” thickness. Installers can simply screed the sub-base and start laying stones one after another. Installing Aura irregular pavers proceeds at a pace no different than regular pavers.
“With most install jobs, the cost is 70 percent labor and 30 percent material,” Alicandro said. “Because Aura is precut and the thickness is gauged, it saves a tremendous amount of labor.”
Landscape designer Cysilia Schaub chose Aura irregular flagging when she needed hardscaping materials for an extensive lakefront backyard project. The job called for materials that accentuated the property’s natural environment and were durable enough to withstand heavy foot traffic and could be delivered and installed on a tight deadline.
“The way this product came – precut, premeasured in each pallet to fit the pattern, the material was gauged, thermaled on the top, the joints were perfect – the installation was really quick,” Schaub said.
Aura’s irregular granite stones range from 4 square feet at their smallest to 12 square feet at their largest. The larger stones can be faster and less complicated to install because they each cover so much ground and are easy arrange. DIY installers should ensure they have proper help to handle the materials, Alicandro advised, as the largest stones can weigh in the 200-pound range.
Versatile for Outdoor Living Designs
Aura has two attractive colors of standard stock irregular stones available for a quick order: Blue Mist and Silver Ridge granite. For projects with lead times greater than about four months, Aura can make just about any other color in its stone catalog available for order, Alicandro said.
The stones can be cut easily with a regular masonry saw to fit them against a house, steps, or other structures. Instone’s in-house fabrication and design service is available to assist with any special cuts needed for your project. Coordinating treads, coping and widestock are also available for a cohesive outdoor space.
Irregular flagging projects have been especially hot in markets like the Midwest and northern New England, where people tend to have larger properties that can showcase the sizable stones. Although they are commonly used in projects 1,000 square feet and larger, Alicandro said it ultimately comes down to the taste and vision of the property owner.
To learn more about the possibilities for a property you own or are working on with irregular pattern products, visit our Aura Natural Landscapes page.
How to Achieve Superhero Status With Clients & Boost Sales
We all know that spring signals the start of a busy season for those in the construction, masonry, and hardscaping fields. Homeowners are eager to kick off their long-awaited renovation projects. This is an excellent time to lay the groundwork for a successful sales year.
Achieving success goes beyond simply providing top-notch materials. It demands a strategic approach that prioritizes quick and efficient service, outstanding product quality, and, most importantly, the satisfaction of your clients.
This guide is designed to arm you with actionable advice to enhance your interactions with customers, ultimately helping you secure more contracts and boost your sales.
Prompt & Accurate Quotes: First Impressions
The first step towards a successful spring should be no surprise: communication is key. Many homeowners will shop around when starting a large home project. Swift, detailed, and professional quotes are essential and do more than provide numbers; they showcase your engagement, dedication, and professionalism.
You can influence their hiring decisions from the start by ensuring your quotes exude clarity, accuracy, and a comprehensive outline of expectations and deliverables. A messy quote can come across as unprofessional and unbothered and be seen as a reflection of your work on the job site.
Toro Stone Calculator
Use tools like the Toro Stone Calculator to help you estimate how much stone and other materials you need for a project. Additionally, Instone dealers can easily log in, create a quote in minutes, save the quote, and send it or print it for the customer, ensuring a professional-looking quote is provided instantly. Of course, you can always reach out to us for swift and detailed quotes as well. A precise quote reflects your professionalism and can be the deciding factor for potential clients.
Advise on Material Choices: Quality Meets Budget
While some homeowners will have researched materials independently, many only know what they want the final product to look like — but not how to achieve it. You can help guide homeowners through a maze of options to find what suits their desired aesthetic best. Your expertise can help them make informed, budget-conscious decisions. This is where you can highlight the value of investing in Instone’s premium materials for lasting satisfaction and peace of mind.
Incorporate Innovative Techniques: Building for the Future
Stone masonry is an ever-evolving art that shifts as innovative new techniques and tools emerge. That’s why it’s so important to be aware of — and to quickly incorporate — industry-leading building techniques, like new moisture management systems, into your work whenever possible.
It is important for you to educate homeowners on the benefits of using these industry-leading systems and solutions in their projects. Understanding these long-term advantages ensures that their investment is not just for the present but a contribution to their home’s future. Plus, it helps build your authority as an industry leader.
instonecoNov 4
Experience the true power of natural stone with @pangaeanaturalstone’s innovative GripSet® Technology.
Increasing the surface area where mortar is applied, GripSet® maximizes the friction between the stone and the vertical substrate, allowing the stone to attach quickly and proficiently. With this exclusive technology, you can experience simplified installation and unparalleled resilience and durability for your stonework.
Discover what sets Pangaea apart and learn about their commitment to innovation and quality with President and CEO Sanjay Nikhanj in our #InBuildingDesign episode. Check the link in our bio to learn more. * * * * * #buildingsupply #curbappeal #exteriordesign #interiordesign #naturalstone #usenaturalstone #homeconstruction #constructionproject #hardscapers #landscapers #buildersofInsta #hardscapebrotherhood #builder #construction #pangaeagripset
Experience the true power of natural stone with @pangaeanaturalstone’s innovative GripSet® Technology.
Increasing the surface area where mortar is applied, GripSet® maximizes the friction between the stone and the vertical substrate, allowing the stone to attach quickly and proficiently. With this exclusive technology, you can experience simplified installation and unparalleled resilience and durability for your stonework.
Discover what sets Pangaea apart and learn about their commitment to innovation and quality with President and CEO Sanjay Nikhanj in our #InBuildingDesign episode. Check the link in our bio to learn more. * * * * * #buildingsupply #curbappeal #exteriordesign #interiordesign #naturalstone #usenaturalstone #homeconstruction #constructionproject #hardscapers #landscapers #buildersofInsta #hardscapebrotherhood #builder #construction #pangaeagripset...
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Promote Upselling Opportunities Wisely: Enhancing Value
Any upselling must be done strategically for the homeowner’s benefit and must align with the homeowner’s budget and expectations. This approach not only improves the outcome but also enhances customer satisfaction.
Here’s how you can apply this strategy effectively:
Offer bundled product options that enhance the overall project—like combining landscape stone with stone veneer for outdoor kitchens or fireplaces. This not only simplifies the purchasing process for your clients, making your shop a one-stop solution but also enhances their space’s aesthetic and functional value.
Instone’s Visualizer
Utilize Visualization Tools: Seeing is Believing
Looking for ways to stand out from the competition? Elevate your proposals by incorporating visualization tools. These innovative tools can transform your quotes from simple documents into engaging visual experiences that better communicate the value and vision of your work. By allowing your clients to see their projects’ potential outcomes, you’re enhancing their understanding and excitement and establishing your commitment to transparency and quality. In a market where first impressions are crucial, leveraging visualization tools can be a game-changer in convincing homeowners to choose your services over others.
Maximize the benefits of this approach with the Instone Visualizer, a powerful tool designed to bring your client’s vision to life right before their eyes. Here’s how you can integrate this tool into your sales strategy:
Interactive Kiosks: Establish interactive kiosks at your business locations where clients can actively engage with the visualizer. This allows them to visualize the impact of different stone and color combinations on sample home exteriors, interiors, and patios, enhancing their decision-making process with an immersive, hands-on experience.
Staff Training: Ensure your staff knows how to guide clients through the visualizer. Well-trained employees can assist clients in exploring a variety of design possibilities, helping them reimagine their spaces from creating feature walls to transforming patios.
Website Integration: Embed a link to the Instone Visualizer on your business website, giving clients the convenience to start their design exploration from home. They can effortlessly modify wall colors, trim and compare different stones to ascertain which aligns best with their aesthetic preferences.
Before and After with the Instone Visualizer Tool
The Instone Visualizer allows clients to use sample homes for their design endeavors and allows them to upload their own photos for unique customizations. This tool simplifies decision-making by providing a realistic preview of the finished project. Clients can share their designs, print reports and even access tutorial videos on how to use advanced editing tools within the visualizer. With these capabilities, designing a home with stone has never been easier or more accessible, making the Instone Visualizer an essential part of your sales and marketing arsenal.
Maintain Clear Communication: Building Trust
Trusting someone to work on or in your home can be a challenge. Reliability and trust are built through clear and consistent communication. One way to do this is to regularly update homeowners with project timelines and delivery times. This demonstrates your commitment to meeting their needs and provides them with a sense of comfort, as they aren’t left wondering about these details.
Understanding the importance of prompt service is why we offer optimal lead times that can be conveniently checked on our website—just enter the quantity for an approximate lead time. This feature allows homeowners and dealers to plan precisely, knowing when to expect their materials.
Our commitment to efficient service delivery is a testament to our dedication to ease and efficiency. Our route truck delivery system is designed to simplify the delivery process, removing any uncertainty by utilizing pre-scheduled weekly lanes that service our dealer network from one of our three distribution centers. It’s a testament to our dedication to ease and efficiency—when you need the product now, we make it easy.
By integrating these logistics details into your communication strategy, you promise reliability and deliver on it. This reinforces trust with your clients, ensuring they feel well-informed and confident in their choice to work with you.
Respect the Workspace: A Reflection of Professionalism
It is essential to remember that your ‘workspace’ is someone else’s home. Keeping this in mind and respecting their personal space will go a long way to making for a happy homeowner.
No matter how good the results are, a disrespectful contractor will likely cost you work in the future, while a well-executed job done by someone respectful can lead to good word of mouth and more jobs.
Aura Blue Ice Natural Sandstone
Document Your Projects: Showcase and Inspire
Visual storytelling is a powerful tool that should not be overlooked. Keep homeowners engaged with your work with pictures. Document the various stages of your projects and use them to enhance your social media and website presence.
The adage “seeing is believing” rings particularly true here; providing tangible examples of your completed work highlights the quality and diversity of your offerings and inspires and attracts potential clients. In today’s digital age, a visually compelling portfolio is indispensable for standing out in a crowded marketplace and fostering trust in your craftsmanship.
Leverage Social Media: Build Your Brand
Social media platforms like Instagram are invaluable because they are indispensable extensions of your professional portfolio. These platforms serve as a vibrant showcase for the photos you capture while documenting your work and the testimonials you garner from satisfied clients. Social media amplifies your visibility and significantly enhances your credibility in the eyes of potential clients. A robust social media presence does more than just display the quality and scope of your projects; it also creates a dynamic platform for attracting new clients and engaging with your community.
By actively sharing updates, progress shots, final reveals, and client testimonials on social media, you effectively broadcast your commitment to quality, transparency, and customer satisfaction. This ongoing dialogue with followers and the broader community fosters a sense of engagement and belonging, transforming your social media space into a lively forum for exchange and inspiration. Plus, social media offers an easily accessible avenue for prospective clients to discover your work and envision the potential transformation of their own spaces.
Consider creating events like a customer appreciation day or an open house to thank your existing customers and also entice potential clients. Promote these events through your social media channels and feature highlights and updates on your website to showcase your active community involvement and commitment to customer service.
Keeping Your Website Updated: A Digital Storefront for Your Brand
Speaking of your website, remember it’s the digital storefront of your business and is just as crucial as your physical location. It’s the hub where potential clients land to explore what you offer and make decisions. That’s why regularly updating your website with your latest offerings and ensuring that the digital reflection of your brand is current and comprehensive is valuable time spent. This step is vital and often missed, which can be a significant oversight in a digitally-driven market.
By consistently refreshing your website content with the latest product information and updates, you’re not just aiming for more sales; you’re enhancing the value and experience for your clients. This dedication to providing up-to-date and accessible information aligns with client needs and reinforces their decision to choose your services. A well-maintained website, paired with a vibrant social media presence, builds credibility and solidifies your position as a forward-thinking and client-focused leader in your industry.
Looking for assistance to keep your website fresh and your marketing on point? Instone has got you covered. Our dealers have exclusive access to our wide array of resources from web developers to social media experts, ensuring your marketing stays updated and search-friendly.
IG: @brickworkssupplycenter
Dealer event held at Instone’s Alsip location.
Obtain Certifications: The Power of Education
Securing a competitive edge in the construction, masonry, and hardscaping industries is crucial for winning contracts and building a reputable business. One strategy to achieve this is through a commitment to continuous learning and professional development. This commitment to professional growth does more than just elevate your technical capabilities; it signals to prospective clients that you are a forward-thinking contractor who values innovation, safety, and the highest standards of quality.
The certifications and knowledge you acquire become powerful tools in your marketing arsenal, allowing you to confidently articulate the value you bring to every project. Plus, staying on top of the latest industry trends, techniques, and materials ensures that you can offer cutting-edge solutions that resonate with homeowners looking for modern, durable, and aesthetically pleasing outcomes.
Enhancing Your Expertise: Instone’s Educational Resources
Deepen your knowledge of stone masonry by leveraging Instone’s comprehensive suite of educational and training resources. Videos covering state-of-the-art stone veneer techniques, on-site installations, and specialized instructional content are just a click away. Gain valuable insights into our premium natural stone collections, like the Aura Natural Landscape line and Pangaea Natural Stone veneer, and learn to confidently recommend the best solutions to clients. By subscribing to our YouTube channel, you ensure you’re always at the forefront of the industry, ready to deliver excellence to your clients with the best-in-class materials for veneer, hardscaping, and fireplaces.
Spring is all about growth and opportunity. You can achieve sales and build long-term relationships with your clients by providing prompt service, utilizing high-quality materials, and ensuring customer satisfaction. Let this season bring you to new heights of professional excellence and customer delight.
With the Instone Visualizer, you can complete a wall-to-wall virtual home makeover in a matter of minutes. The free online tool allows you to simulate what a home or property would look like after a renovation with any combination of stone products from Instone’s expansive catalog.
Powerful yet simple, the Visualizer offers installers and dealers a way to show clients renderings of projects that can be used to assist with sales, and homeowners a way to browse their options for veneers, pavers and other stone products. Users can upload photos of a job site and redo a wall or patio area with new masonry in a couple of clicks.
Instone Vice President of Natural Stone Products Justin Alicandro said the Visualizer has made the need to assemble stone samples or create mockups for clients obsolete.
“This is so much more efficient than the way we used to do things,” Alicandro said. “Homeowners can come out of a session knowing pretty much what they want, and if they don’t like the products once they see real samples, they can tweak the project again in the Visualizer and try a plan B. The Visualizer is such a great tool.”
Visit the Instone Visualizer Page for More Tips & Techniques To Create The Perfect Rendering.
How It Works
To get started, find or snap a digital photo of your project area and add it to the Visualizer. (If you don’t have an image available, you can browse our samples for one that resembles your property.) Photos should be at least 1600 pixels wide and not exceed 16 MB. A standard camera phone pic will do nicely.
With the photo now online, the Visualizer’s AI will scan its features and automatically identify areas most likely for stonework. The technology will also recognize features like windows and doors and omit them. If it misses a wall or ground section you’re interested in, don’t worry – you can draw a polygon to highlight the area manually.
You can then click on any of these areas and choose the interior or exterior Instone masonry product you’d like to see applied there. Once it appears, you can try different brands, profiles, and colors to see how they look, and even change the stone sizes on the fly. The images you create can be saved, shared, and easily edited later.
Fine-Tuning
The Visualizer has multiple editing tools to help fine-tune your renderings and make them more realistic. You can adjust the opacity of the masonry to totally block out the surface beneath it or to allow important features to peak through. Another tool allows you to adjust the perspective, which can realign the stone if it’s not quite level or doesn’t track the angle of the surface accurately.
For the best results, we recommend taking your photos facing straight ahead toward the surfaces that will be clad. If possible, it’s best to move any furniture or other obstructions out of the way.
The Visualizer will even help you simulate the appearance of non-stone upgrades. You can apply paint colors to your banisters and doors or try out new shingle styles and colors on the roof. These features can be combined with the stone improvements to give you a full picture of how all of the materials will look together.
Before and after using the Instone visualizer with Pangaea® 3 Course Ashlar Oxford
Share & Create a Report
The Visualizer offers a range of options for sharing before and after images with clients or anyone else who may be interested in giving feedback. You can quickly export the renderings as JPG and PNG files or use share buttons to email them or post them to Facebook, Twitter/X or Pinterest.
Of high value to masonry professionals, the system can generate attractively formatted reports showing the finished home and thumbnails identifying all of the products featured in the project.
“For a contractor trying to win a job, price is obviously important, but if you can demonstrate for a homeowner what their house is going to look like when it’s complete, that will definitely set you apart from others trying to quote the job,” Instone Chief Operating Officer Rob McKay said. “Ultimately, a lot of people will still want to see a sample and feel it in their hands, but the Visualizer is a great tool to help them narrow down their choices.”
Watch Our Full Tutorial
For a full demonstration of what’s possible with the Visualizer, watch our training video (“Pro Tips for Selling With The Instone Visualizer”) above. You can also check our Visualizer page for FAQs and a series of shorter videos with tips and demos focused on specific Visualizer questions.
Exterior Home Design Trends for 2024: Stone Edition
Dark Is In For Exterior House Colors
Not all choices in life are black and white, but when it comes to stone veneer color choices, they increasingly are. As we gaze into the crystal ball of stone exterior home trends for 2024, Instone Northeast Territory Sales Manager Mike Kornele predicts that we can expect to see more veneers where black takes the leads, complemented by white or light gray highlights.
“It seems like over the last couple of years, everything has been trending to that more modern look – squared off, smooth facing, contemporary finish. Darker colors are definitely in,” he said.
While the timeless grays and earthtone veneers that sell well every year continue to hold their ground, the allure of dark stones is on the rise. Homeowners looking to make their indoor and outdoor spaces stand out are opting for those bold alternatives. Kornele points to Pangaea Natural Stone’s Black Rundle and Cambrian color Ledgestones and Castlestones as prime examples and hot sellers.
Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
In the world of manufactured stone veneers (MSV), Kornele envisions a continued embrace of stones that offer an “in and out” look to them – those with depth and interesting textures that draw the eye. With the market now offering an array of MSV colors and finishes, customer preferences have moved away from the flat planes that once dominated the industry.
However, it’s important to note that exterior home color trends can vary by region. Kornele observes that the modern veneer trend is thriving along the East Coast, while new inland areas are leaning towards stones that blend seamlessly with Colonial and farmhouse-style architecture.
The Color Palette for Outdoor Pavers and Hardscaping
When it comes to outdoor pavers and hardscaping, shades of gray and blue have consistently dominated year in and year out, according to Instone Vice President of Natural Stone Products Justin Alicandro. Instone boasts one of the widest selections of blues and grays in the country, thanks to Aura Natural Landscapes, ensuring there’s a color to suit every design vibe.
Aura Misty Blue Marble & Blue Mist Granite
For those leaning towards a darker tone, Blue Mist granite is a top contender. If you prefer a lighter touch, check out the Blue Ice Natural, Blue Ice Thermal, Imported Gray, or Silver Ridge granites. Alicandro notes that Misty Blue Marble and Silver Travertine are in high demand for pool pavers.
However, Alicandro has noticed a surge in stones for pool areas that are pure white or close to it, like Arctic Cloud marble. This white marble is loved for its subtle grey veins that flow through each stone. “This is extremely popular for pools because it stays cool, and the sandblast finish provides texture for a non-slip patio,” he said.
Alicandro also expects earth tones Oxford Buff, a light tan/cream-colored stone, to maintain its strong momentum from last year. Customers view it as a more durable, attractive, and budget-friendly alternative to Midwest limestones, he said.
Another intriguing trend Alicandro has seen is the use of natural stone accents to complement manufactured hardscaping materials. For example, contractors are pairing natural stone pool coping with concrete pavers; natural stone stair treads with concrete retaining walls; and natural stone widestock to cap concrete walls. This trend is gaining traction as natural stone pieces can be larger, providing a more appealing look. For example, concrete coping is typically produced only 18 inches long, while natural stone sections can extend up to 4 feet.
“It’s less jointing for the capping. It’s a more attractive look and a trend that’s happening more and more each year,” he said.
Outdoor KitchenPopularity Is Surging Stone Veneer Adds The Distinctive Touch
For masonry professionals, get ready to shift your gears when it comes to veneer installations on outdoor kitchens. Modular outdoor kitchen materials, like those offered by Isokern Fireplaces & Chimneys, have significantly reduced installation time and complexity, making projects that were once the domain of only wealthy homeowners attainable for a broader audience. But homeowners are cladding these outdoor kitchens in stone veneer to give these modular structures a distinctive style.
“It seems now more and more Mrs. Smith wants a kitchen that’s going to be more unique than Mrs. Jones’s kitchen, so they’re getting into a lot more veneer work,” Kornele said. “Everybody is always going to be doing their water tables, foundations, entryways, stoops, and things like that, but outdoor kitchens are definitely on the rise. That’s a market that’s going to be pretty solid for the next couple of years.”
Of course, the right veneer style is just one part of the equation – homeowners also need to select pavers that harmonize with them. Kornele suggests most people prefer a healthy contrast in stones so that they stand out without being overly flashy
“When you’re choosing your colors, you want things that are going to complement each other, but you don’t want things that are exact, because you don’t want to step back from your project and see a blob of one color,” Kornele said. “You want the colors to stand out and be distinct, but you don’t want them to battle each other.”It’s a decision driven by personal preference, but it can be made simple by Instone’s Visualizer. The tool allows users to create instant digital overlays showing how stone products would look on photos of their home or property
“It is a very efficient tool,” Alicandro said. “In the old days, you had to get physical samples of stones and put them next to each other to see how they’d look together. Now you can look at multiple combinations in a matter of minutes.”
Elevate Your Home with Stone Veneer: 5 Perfect Places for Accent Walls
In the world of home construction and DIY, creating an accent wall isn’t just about aesthetics; it’s about making a bold statement. These accent walls, also known as feature walls, are where craftsmanship meets character, and they’re more than just a visual interest; they’re a game-changer for your project.
While paint and wallpaper have their place, they can’t match the enduring value and impact of stone veneers and architectural tile. Accent walls not only elevate the aesthetics but also add substantial value to a property, and it’s simple to maintain, ensuring your home interiors remain a source of awe for decades.
Choosing the right spot for an accent wall might seem challenging, but often, the room itself provides strong cues. Here, we delve into five strategic settings perfect for your stone veneer accent wall.
Artepiso Orchid
1.First Impressions Matter
Remember, you don’t get a second chance to make a first impression. Stone veneer on a wall greets your guests and sets the tone for your entire space. It’s the introduction that demands attention and admiration.
The placement of the Artepiso Orchid wall tiles in the space above acts as a focal point for anyone who may walk through the front door. These playful tiles, like any framed art, are sure to get the conversation started and create a welcoming atmosphere as soon as guests enter the house.
Light and easy to install, Artepiso 3D architectural tile adheres to most surfaces with a simple and inexpensive installation. They can also be painted for an attention grabbing splash of color.
Beon Stone® Carbo Classic
Pangaea® Fieldstone Cambrian
2.Accentuate the Architecture
Craftsmen know that great rooms deserve great features. Stone veneer can turn ordinary walls into stunning showcases. Fireplaces, floating room dividers, and walls with architectural details become canvases for your creativity.
A masterful example of this approach can be achieved with Be.on Stone® Carbo Classic veneer panels. Rather than installing shelves in the cutout section of the kitchen shown above, a stone matching the style around the adjoining room was applied, with artwork placed over it. From this vantage point, it gives the appearance of a window that offers a peak at the stone wall continuing behind it.
Ready to accentuate your home walls with another quick renovation, then look no further than your dated fireplace. Building materials like thin stone veneer and Pangaea® Fieldstone Cambria, seen above, transform any drab fireplace wall or surround into the family’s room’s best feature. See more fireplace inspiration in our blog, 5 Interior Projects To Tackle This Winter with Stone Veneer.
Pangaea® New England Quarry Ledgestone
Artepiso Andes
3. Chase the Light
Sometimes, all you need to find the perfect spot for your accent wall is to follow the light. Let the natural light be your guide, drawing visitors’ eyes to your masterpiece. However, be cautious with walls that get intense backlighting or the window views will overshadow the veneer.
When crafting the room with those captivating waterfront views in mind, practicality was key. The choice of Pangaea® New England Quarry Ledgestone veneer wasn’t just about aesthetics; it was a smart decision. It blends seamlessly with the elegant wood paneling on the ceiling, all while ensuring the natural light from those massive windows takes center stage.
For those of you who like to get creative with lighting, consider adding some excitement with Artepiso 3D architectural tiles, seen here in hexagonal Andes shapes. These tiles boast intricate grooves and peaks, creating a mesmerizing interplay of light and shadow. And if you want to kick it up a notch, apply a coat of vibrant, glossy paint to make them shine even brighter.
Cultured Stone® Echo Ridge Country Ledgestone
4. Read the Room
Look at the room’s layout; it often reveals the ideal accent wall location. Is there a wall where all the furniture converges? Maybe one housing a fireplace or TV? That’s your focal point, and that’s where stone veneer shines.
Take a look at the arrangement of the above living room, featuring Cultured Stone’s® Echo Ridge Country Ledgestone veneer. Would a feature have made better sense anywhere else? Note how the veneer calls out to the stone visible through the window on the home’s exterior.
Dutch Quality Winesburg Plank 4&6
5. Beside Views
In the bedroom, the most impactful accent wall is typically the one behind the bed. It highlights the bed as the most important feature of the room (which it is), and with the right material choice, can look like an extension of the headboard itself. And when you’re laying in bed, the view of an accent wall straight ahead may not have the calming effect you need.
Take a look at the red and brown hues of the Cultured Stone® Winesburg Weathered Plank 4&6 veneer. This manufactured stone was molded to precisely replicate the grain and character of reclaimed barn wood; its artistry and craftsmanship are molded to replicate the warmth of reclaimed barn wood.
We Make It Easy!
Creating a statement with stone veneer has never been easier. six brands of natural and manufactured stone veneer products available in hundreds of colors, shapes and sizes, Instone is your partner in making your vision a reality.
A Step-by-Step Guide to Stone Veneer Fireplace Upgrades
Ready for a decorative fireplace makeover? If that old brick fireplace doesn’t quite match your home’s new vibe, there’s no need to fret. Think of it as an opportunity rather than a challenge.
Swapping out the dated look for a stylish stone veneer fireplace is simpler than you might think. And guess what? In most scenarios, you can leave those bricks right where they are.
Sure, red brick fireplaces have that quintessential American charm. But, if yours looks a bit weary after years of cozy fires, it might be time for a change. While some folks opt for a quick brick fireplace makeover with heat-resistant paint, nothing beats the elegance and value boost of a naturalstone facade.
Wondering about the how-tos? Whether you’re thinking of adhering stone veneers directly onto the bricks or using nifty tools for an extra-sturdy bond, we’ve got the lowdown. Take a look at your options and tap into Instone’s treasure trove of resources to guide you every step of the way.
Prepping for Interior Stone Veneer
Before you dive into your fireplace transformation, it’s essential to set the stage for a smooth installation. Start by laying a tarp around the fireplace area. This step ensures that any stray mortar or debris doesn’t play havoc with your floors.
Next, give those bricks some TLC. It’s important to remove any dirt, dust, or loose materials that could compromise the adhesion of the stones. A vacuum with a brush attachment should do the trick for most of the cleaning. For stubborn spots, a gentle wipe with a damp sponge will work wonders. And if you come across areas of the brickwork that are crumbling or a bit unstable, consider giving them a light sanding to create an even surface.
Choose Your Backing
Option 1: Metal Lath
Want to ensure that your stone veneer clings on like a champ? Enter the metal lath. This meshy marvel is not only strong but also flexible. Shape it around your fireplace, get it to hug those corners, and even trace out that fancy mantel.
After drilling or nailing the lath into the bricks, you’ll want to apply a scratch coat over its entire area. Fill all of the gaps with mortar, build about ½ inch layer on top of the lath, and comb over it with the trowel’s teeth to create grooves for the stones to grip to. Once the scratch coat dries, you can begin applying mortar to the back of the stones and attach them to the surface.
Option 2: Cement Board
Want a simpler DIY? Then cement board might be your best bet. It offers a clean slate, making your veneer application smooth and easy. After fastening the cement board to your fireplace, you’ll want to spread a scratch coat, groove it nicely, let it dry, and then give it time to dry.
Then you can apply mortar to your stones and install them with ease.
Option 3: Direct Application
Got a fireplace in tip-top condition? Why not skip the lath or cement board and go direct? Apply the veneer straight onto the brick, but make sure those bricks are ready for the spotlight — means no crumbling faces, loose bricks, unstable cracks, or other substances on the fireplace that could weaken the bonding.
A tiny caveat: if your bricks have a paint job, it’s best to opt for either Option 1 or 2.
If you choose traditional stone veneer take the time to do a little prep. Before you begin, make sure your stones are clean and lay them out in your desired pattern.
Be sure that you have all the necessary materials at hand. Always follow the manufacturer’s guidelines for installing your chosen type of stone veneer. In most cases, you’ll need your trusty trowel, type S Mortar, and a masonry saw before getting started.
For more detailed instructions, check out these comprehensive guides for Cultured Stone and Pangaea.
If you’re seeking inspiration for your fireplace makeover, take a look at these inspiration pages.
And if the DIY route isn’t your cup of tea, you can find a certified installer near you by searching our database.
Let Instone Make it Easy
Navigating the world of stone veneer fireplaces can be overwhelming, but don’t sweat it! Instone’s network of suppliers is ready to guide you. They’ll help you pinpoint the perfect method and materials tailor-made for your project. Ready to rock that decorative fireplace transformation? Contact Instone today for a dealer in your area.
