How To Use Instone’s Game-Changing Virtual Home Design Tool

Visualizer Tool Example
Visualizer Tool Example

How To Use Instone’s Game-Changing Virtual Home Design Tool

TAKE THIS …

Choose the perfect stone…

GET THIS

With the Instone Visualizer, you can complete a wall-to-wall virtual home makeover in a matter of minutes. The free online tool allows you to simulate what a home or property would look like after a renovation with any combination of stone products from Instone’s expansive catalog.

Powerful yet simple, the Visualizer offers installers and dealers a way to show clients renderings of projects that can be used to assist with sales, and homeowners a way to browse their options for veneers, pavers and other stone products. Users can upload photos of a job site and redo a wall or patio area with new masonry in a couple of clicks. 

Instone Vice President of Natural Stone Products Justin Alicandro said the Visualizer has made the need to assemble stone samples or create mockups for clients obsolete. 

“This is so much more efficient than the way we used to do things,” Alicandro said. “Homeowners can come out of a session knowing pretty much what they want, and if they don’t like the products once they see real samples, they can tweak the project again in the Visualizer and try a plan B. The Visualizer is such a great tool.”

How It Works

To get started, find or snap a digital photo of your project area and add it to the Visualizer. (If you don’t have an image available, you can browse our samples for one that resembles your property.) Photos should be at least 1600 pixels wide and not exceed 16 MB. A standard camera phone pic will do nicely. 

With the photo now online, the Visualizer’s AI will scan its features and automatically identify areas most likely for stonework. The technology will also recognize features like windows and doors and omit them. If it misses a wall or ground section you’re interested in, don’t worry – you can draw a polygon to highlight the area manually. 

You can then click on any of these areas and choose the interior or exterior Instone masonry product you’d like to see applied there. Once it appears, you can try different brands, profiles, and colors to see how they look, and even change the stone sizes on the fly. The images you create can be saved, shared, and easily edited later. 

Fine-Tuning

The Visualizer has multiple editing tools to help fine-tune your renderings and make them more realistic. You can adjust the opacity of the masonry to totally block out the surface beneath it or to allow important features to peak through. Another tool allows you to adjust the perspective, which can realign the stone if it’s not quite level or doesn’t track the angle of the surface accurately. 

For the best results, we recommend taking your photos facing straight ahead toward the surfaces that will be clad. If possible, it’s best to move any furniture or other obstructions out of the way.

The Visualizer will even help you simulate the appearance of non-stone upgrades. You can apply paint colors to your banisters and doors or try out new shingle styles and colors on the roof. These features can be combined with the stone improvements to give you a full picture of how all of the materials will look together.

visualizer editing tools
Before and after using the Instone visualizer with Pangaea® 3 Course Ashlar Oxford

Share & Create a Report

The Visualizer offers a range of options for sharing before and after images with clients or anyone else who may be interested in giving feedback. You can quickly export the renderings as JPG and PNG files or use share buttons to email them or post them to Facebook, Twitter/X or Pinterest. 

Of high value to masonry professionals, the system can generate attractively formatted reports showing the finished home and thumbnails identifying all of the products featured in the project. 

“For a contractor trying to win a job, price is obviously important, but if you can demonstrate for a homeowner what their house is going to look like when it’s complete, that will definitely set you apart from others trying to quote the job,” Instone Chief Operating Officer Rob McKay said. “Ultimately, a lot of people will still want to see a sample and feel it in their hands, but the Visualizer is a great tool to help them narrow down their choices.”

Watch Our Full Tutorial

For a full demonstration of what’s possible with the Visualizer, watch our training video (“Pro Tips for Selling With The Instone Visualizer”) above. You can also check our Visualizer page for FAQs and a series of shorter videos with tips and demos focused on specific Visualizer questions.

Exterior Home Design Trends for 2024: Stone Edition

Exterior Home Design Trends for 2024: Stone Edition

Dark Is In For Exterior House Colors

Not all choices in life are black and white, but when it comes to stone veneer color choices, they increasingly are. As we gaze into the crystal ball of stone exterior home trends for 2024, Instone Northeast Territory Sales Manager Mike Kornele predicts that we can expect to see more veneers where black takes the leads, complemented by white or light gray highlights.

“It seems like over the last couple of years, everything has been trending to that more modern look – squared off, smooth facing, contemporary finish. Darker colors are definitely in,” he said.

While the timeless grays and earthtone veneers that sell well every year continue to hold their ground, the allure of dark stones is on the rise.  Homeowners looking to make their indoor and outdoor spaces stand out are opting for those bold alternatives. Kornele points to Pangaea Natural Stone’s Black Rundle and Cambrian color Ledgestones and Castlestones as prime examples and hot sellers.

Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone

In the world of manufactured stone veneers (MSV), Kornele envisions a continued embrace of stones that offer an “in and out” look to them – those with depth and interesting textures that draw the eye. With the market now offering an array of MSV colors and finishes, customer preferences have moved away from the flat planes that once dominated the industry.

However, it’s important to note that exterior home color trends can vary by region. Kornele observes that the modern veneer trend is thriving along the East Coast, while new inland areas are leaning towards stones that blend seamlessly with Colonial and farmhouse-style architecture.

The Color Palette for Outdoor Pavers and Hardscaping 

When it comes to outdoor pavers and hardscaping, shades of gray and blue have consistently dominated year in and year out, according to Instone Vice President of Natural Stone Products Justin Alicandro. Instone boasts one of the widest selections of blues and grays in the country, thanks to Aura Natural Landscapes, ensuring there’s a color to suit every design vibe.

For those leaning towards a darker tone, Blue Mist granite is a top contender. If you prefer a lighter touch, check out the Blue Ice Natural, Blue Ice Thermal, Imported Gray, or Silver Ridge granites. Alicandro notes that Misty Blue Marble and Silver Travertine are in high demand for pool pavers.

However, Alicandro has noticed a surge in stones for pool areas that are pure white or close to it, like Arctic Cloud marble. This white marble is loved for its subtle grey veins that flow through each stone. “This is extremely popular for pools because it stays cool, and the sandblast finish provides texture for a non-slip patio,” he said.

Alicandro also expects earth tones Oxford Buff, a light tan/cream-colored stone, to maintain its strong momentum from last year. Customers view it as a more durable, attractive, and budget-friendly alternative to Midwest limestones, he said.

Another intriguing trend Alicandro has seen is the use of natural stone accents to complement manufactured hardscaping materials. For example, contractors are pairing natural stone pool coping with concrete pavers; natural stone stair treads with concrete retaining walls; and natural stone widestock to cap concrete walls. This trend is gaining traction as natural stone pieces can be larger, providing a more appealing look. For example, concrete coping is typically produced only 18 inches long, while natural stone sections can extend up to 4 feet.

“It’s less jointing for the capping. It’s a more attractive look and a trend that’s happening more and more each year,” he said.

Outdoor Kitchen Popularity Is Surging
Stone Veneer Adds The Distinctive Touch

For masonry professionals, get ready to shift your gears when it comes to veneer installations on outdoor kitchens. Modular outdoor kitchen materials, like those offered by Isokern Fireplaces & Chimneys, have significantly reduced installation time and complexity, making projects that were once the domain of only wealthy homeowners attainable for a broader audience. But homeowners are cladding these outdoor kitchens in stone veneer to give these modular structures a distinctive style.

“It seems now more and more Mrs. Smith wants a kitchen that’s going to be more unique than Mrs. Jones’s kitchen, so they’re getting into a lot more veneer work,” Kornele said. “Everybody is always going to be doing their water tables, foundations, entryways, stoops, and things like that, but outdoor kitchens are definitely on the rise. That’s a market that’s going to be pretty solid for the next couple of years.”

Isokern Fireplace
Pangaea Ledgestone

Of course, the right veneer style is just one part of the equation – homeowners also need to select pavers that harmonize with them. Kornele suggests most people prefer a healthy contrast in stones so that they stand out without being overly flashy

“When you’re choosing your colors, you want things that are going to complement each other, but you don’t want things that are exact, because you don’t want to step back from your project and see a blob of one color,” Kornele said. “You want the colors to stand out and be distinct, but you don’t want them to battle each other.”It’s a decision driven by personal preference, but it can be made simple by Instone’s Visualizer. The tool allows users to create instant digital overlays showing how stone products would look on photos of their home or property

“It is a very efficient tool,” Alicandro said. “In the old days, you had to get physical samples of stones and put them next to each other to see how they’d look together. Now you can look at multiple combinations in a matter of minutes.”

Choosing Manufactured Stone Veneer: A Quick Guide to Colors, Factors, and Brands

Echo Ridge Country Ledgestone
Cultured Stone Veneer

Choosing Manufactured Stone Veneer: A Quick Guide to Colors, Factors, and Brands

The Mason’s Pallet

Just as every artist has their palette of paints, every mason has their pallet of stones. 

No decision in an indoor or outdoor stone veneer project makes an artistic statement like the choice of material colors. Materials like stone have the power to set a tone, make a bold first impression, and pay tribute to the personality of a homeowner.

Manufactured stone veneer (MSV) aka stone siding provides masonry professionals a full spectrum of color options. While natural stone is colored through ancient geologic processes that are beyond human control, there’s an artistry to the creation of MSV that allows for personalization in both shape and shade depending on demand.

Cultured Stone Aspen Country Ledgestone
Cultured Stone Aspen Country Ledgestone

Unmatched Color Schemes

Cultured Stone, the first-ever MSV manufacturer and industry leader,, offers over 75 stone colors in two dozen textures and styles. They are also the producers of various brick veneer profiles and colors, including Tenley Brick, hailed by Azure Magazine as “structural as well as decorative … and [introducing] a contemporary spin to old-world character.” Dutch Quality Stone, on the other hand, is available in 36 colors and is a great cost-conscious alternative produced by Westlake Royal Stone Solutions, Cultured Stone’s parent company.

These collections pay meticulous attention to detail and boast an extensive range of colors. Incorporating a stone profile that harmonizes with your exterior color palette or compliments the interior with an accent wall is a great way to elevate the look and feel of a space. This is precisely why they stand as the preferred selection for architects, masons, and discerning homeowners alike.

Cultured Stone’s color palettes are inspired by nature and align with the latest design trends and styles, ensuring its array of veneer ensures its veneer colors look vivid and compelling. Iron oxide pigments are applied by hand to each mold before the concrete and aggregate mix is poured, ensuring the color seeps thoroughly into the stone’s face and all the way around its edges.

“The coloring line is the most detailed and sought-after job in the plant,” Joe Marxkors, Sales Area Manager at Westlake Royal Stone Solutions said in an episode of Instone’s “InBuilding Design” exploring the benefits of MSV. “It takes 10-15 years to get there. You could have up to 10 different colors on one stone.”

As a result that craftsmanship, Cultured Stone has created some of the most realistic looking manufactured stone on the market. Marxkors sometimes carries a briefcase with a block of natural stone and a similar MSV version and challenges viewers to guess which one is real. Even the most seasoned masonry professionals often get it wrong.

“Cultured Stone the brand looks like the most natural stone product in the industry,” Instone CEO Kevin Grotke observes in this discussion on the differences between natural stone and MSV. “They are the founder and leader of the industry. They go to a great extent to capture the texture and the coloring of the stone.”

Manufactured Stone Veneer Color Considerations

Several factors may determine the veneer color a mason chooses for a home. Its appearance must complement the overall home design, enhance its curb appeal, and harmonize with the surrounding environment. Here are some key factors that masons tell us influence their color choices: 

  • Architectural style plays a significant role in color selection. A traditional or rustic-style home may benefit from earthy tones like brown, beige or gray, while a modern or contemporary-style home will look sleek with vibrant colors like black, white, or shades of blue.
  • Existing exterior elements such as the colors of the roof, siding and trim should be taken into account to create a cohesive and balanced appearance.
  • Surrounding landscapes are often considered to ensure the home blends with its environment. For example, a material like Cultured Stone’s white Fossil Reef Coral Stone is a natural pick for a home in a coastal community, while the rugged and earthy Bucks County Dressed Fieldstone is a great match for a home on a wooded property.
  • Neighborhood character should also be taken into account. Whether to use a veneer that blends with the surrounding homes or a bold color that makes it stand out from the crowd is an important design choice.
  • The climate and natural lighting in the area are factors to consider. In regions with intense sunlight, lighter colors may be preferred to reflect heat and keep energy costs down. 
  • Last but not least, homeowner preferences are of course crucial in the decision-making process. Masonry professionals should guide their clients’ choices to ensure they fulfill the vision for their home.
Stone Veneer Buyer's Guide: Colors, Factors, Brands: Dutch Quality Tuscan Ridge
Dutch Quality Elkwood Tuscan Ridge

CULTURED STONE TOP 5 COLORS OF 2023

FLIP CARDS TO REVEAL COLORS

Echo Ridge Dressed Fieldstone

Grays with blues and browns

Bucks County European Castle Stone

Cream with Brown & Red Features

Chardonnay Alpine Pro-Fit

Khaki with Charcoal & Reds

Gray Southern Ledgestone

Varying Gray Shades

Aspen Dressed Fieldstone

Dark Beige with Brown & Gray Highlights

DUTCH QUALITY TOP 5 COLORS OF 2023

FLIP CARDS TO REVEAL COLORS

Prestige Weather Ledge

Prestige

Cream with a mix of greys and orange

Winter point

Winter Point

Light gray with darker tones

Elkwood

Blend of grays and ruddy colors

Sienna

Reddish-brown with gray features

Quail Grey

Mid-tone gray with dark and lighter elements

Stone Siding Home Exterior Color Trends

Even with the endless variety of MSV colors available, there are a few timeless styles that are always in demand. MSV is made to mimic the appearance of natural stone, so veneers that have gray or beige bases like granites, limestones andsandstones maintain their appeal over the years, even as design trends change. The top five regionally-based est-selling Cultured Stone and Dutch Quality veneer colors of 2023 are a reflection of that.

Your Trusted Stone Supplier for Manufactured Stone Veneer

Instone carries manufactured stone and brick veneer brands in hundreds of color options for both interior and exterior home renovation projects. Contact our team today to discuss the perfect material, color and finish for your project today.

Upgrade Your Stone Veneer Siding Game: Get Quick & Stunning Results

Be.on stone photo
Be.on stone photo

Upgrade Your Stone Veneer Siding Game: Get Quick & Stunning Results

Fast-track Your Masonry Projects with Instone’s Solutions

Whether you’re a contractor or a weekend warrior do-it-yourselfer, you feel the need … The need for speed.

Installing a veneer one stone at a time is meticulous work that takes time. Time that could be spent on a family outing, crossing tasks off the to-do list, or doing the things you love. Or in the case of a masonry professional, time that holds you back from moving on to the next job.

Instone offers two high quality solutions that are easy to install and help you cruise through stone veneer siding installations. Interloc Natural Stone Panels and Be.on® Stone are three to eight times faster to install. And they work well on interior and exterior applications.

Both stone siding brands have their own unique features but share a common approach in producing panels made of multiple stones. The professionally designed panels can cover plenty of ground in a hurry. The veneer panels fit together seamlessly and are designed for stress-free installation, making projects simple enough for any moderately handy do-it-yourselfer to take on.

Using Interloc or Be.on Stone, a wall that looks like it’s clad with thousands stones will only actually require a few dozen stone veneer panels. Chris Camosse, general manager for Massachusetts-based Camosse Masonry Supply, said these creative products have been hot sellers and given his company an edge.

“With the proprietary products that Instone finds, it allows us to have something that our competitors in the area don’t have – for example, the Interloc interlocking panel systems,” Camosse said. “These have become a huge success not only with homeowners but with contractors. Everyone sees the value of the product and the time it saves.”

Interloc gif
Interloc Natural Stone Veneer Panels – Real Stone 8x Faster

A Loc on Quality

Interloc panels feature thin natural stone pieces that are set into mortar and shaped to fit tightly together, hiding joints and giving the appearance of a stacked stone masonry wall. With Interloc, the hard work of selecting and arranging individual stones is already handled at the factory. Adding to the ease of installation, Interloc stone veneer panels have rough grooves on their backs that aid bonding.

Camosse first began carrying Interloc products about three years ago. Since then, he has held short how-to courses for contractors to introduce the product. During the courses, he demonstrates the panels’ consistency, time savings, and helps them become familiar with the product.

“The product we got on day one was the same quality as the product we got a year in, so that proved a lot to us as well.”

Chris Camosse, general manager for Massachusetts-based Camosse Masonry Supply

Interloc is available in two styles: New England, which features a blend of grey and warm, earthy colored stones, and Berkshire, a more consistent grey stone with sandy highlights. Use our online savings calculator to compare costs of Interloc vs. standard stone veneer siding.

Interloc Natural Stone Veneer Panels In Two Colors - Berkshire and New England
Be.on Stone Veneer Panels Showcase Carousel
Be.On Stone Veneer Panels – Mechanically Fastened

Above and Be.on for Simplicity

Instone President and CEO Kevin Grotke recently took on a DIY project of his own, adding wainscoting around the outside of a cottage he bought for family getaways. After giving some thought to his options, he determined Be.on Stone mortarless stone veneer siding was the ideal choice.

“We’re only here on the weekends so I’ve only got a day and a half to get this done, which is why I decided to go with this rather than a mortar and a lath application.”

Kevin Grotke, Instone president and CEO

Be.on Stone, also known as “screw-on stone veneer” or “stone veneer siding,” requires no mortar. It requires few tools – if you have a screw gun, a tile saw, a level and a tape measure, you’re off to the races.

As Grotke demonstrates in this video, the key is applying a starter strip along the base of the wall at the beginning of the job and making sure it’s level.

Once you’ve screwed in the initial row of veneer panels, you can run the rest of your panels above them quickly and perfectly level. Whether you have a standard OSB or plywood wall, you only need two or three fasteners per panel and don’t need to hit a stud.

Best of all, you won’t need a confusing assortment of panels to form your corners. As explained in our InBuilding Design series, the same pieces are used for inside and outside corners.

“You don’t need to order inside corners, you don’t need outside corners. One panel does it all,” Hortigan said. “All you have to do is figure out what your square footage is.”

Plus, with Be.on Stone’s patented D.Rain water management system, any rain that makes it behind the stone veneer drains automatically to the bottom of the wall, preventing mold and other damage to the structure. The product also has a 50-year warranty.

Be.on stone veneer siding drain system

Be.on Stone comes in four styles, ranging from the Element collection, with its old European flavor, to the more contemporary Horizon. Each has its own variety of color options. Try our Virtual Designer for an instant glimpse at what a Be.on Stone veneer would look like on your home.

Be.on color skews

We Make it Easy!

Contact Instone today to learn more about why Interloc and Be.on Stone products are the fast, easy solutions for your next stone veneer job or DIY home exterior and siding project.

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

Aura Patio design
Aura Patio design

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

So you’re weighing the pros and cons of natural stone vs. concrete pavers for your patio. As you move ahead with your research, allow us to share a few data points for consideration.

  • The Parthenon was built in 447 with marble.
  • Stonehenge was built around 2,500 BC with bluestone and sarsen (a sandstone).
  • The Sphinx was built around 2,500 BC of limestone.
natural stone examples
The Parthenon; Stonehenge; The Sphinx

These breathtaking structures, still standing strong after thousands of years, were all made of natural stone – some of the same varieties of stone we use for patios, pool decks, and walkways. Look at pictures of these wonders. The stone radiates atmosphere, history, and mystery. Can a concrete stamp do the same?

“When you have natural stone, you have a story behind it,” Instone Territory Sales Manager for New England Jake Alicandro said in a recent episode of InBuilding Design.

“You have a stone that’s coming from the earth, that’s been here thousands of years, vs. a paver that’s manufactured, that’s only a few months old or so.”

Don’t Oversimplify Patio Paver Cost

Too often, the choice of natural or artificial hardscaping comes down to cost  and the notion that concrete products will save you money. Sometimes that’s not even true. There are manufactured pavers that cost more than natural products, so buyers should compare the specific products they’re considering. 

Overall, the gap between the initial costs of concrete pavers and natural stone pavers like those produced by Aura Natural Landscapes have been narrowing. But when comparing prices, it’s important to factor in the costs of upkeep and the expected life of the product. The greater durability of natural stone can save money in the long run on repairs, maintenance, and the need to replace materials vs. concrete pavers, which are prone to suffer chipping, cracks and deterioration. 

And then there are the intangibles. Getting beyond the initial material purchase, here are a few reasons why purchasing natural stone products is money better spent.

Natural Stone Pavers Retain Their Natural Beauty

aura oxford buff sandstone patio
Aura Oxford Buff Sandstone

Mother Nature is a talented designer. Natural stone is full of the speckles, swirls, tints and other details that give each piece its own unique character. There’s a reason why many manufactured stone varieties are created to look as much like natural stone as possible.

“The great part of natural stone is the creativity you see within it,” Alicandro said. “You have stones that have a lot of movement in them, and there are stones that are very uniform and linear. The possibilities are endless when it comes to natural stone.”

You can amplify those qualities by laying out your stones in irregular patterns. Irregular pavers are pieces of stone that are not uniform in shape and size, like squares or rectangles, but can be arranged together to create attractive mosaics that call other patterns in nature to mind. Aura Natural Landscapes irregular pavers come in consistent cuts designed to fit together like a puzzle, making them 10 times faster to install than other irregular flagging products.

Aura irregular pattern patio
Aura Silver Ridge Irregular Pattern

Eliminate the Vulnerability of Concrete Pavers

Manufactured pavers have come a long way, but even the best of them can’t match the shelf life of natural stone. They are far stronger structurally.

According to the American Society for Testing and Materials (ASTM), an independent organization that develops standards for construction materials, typical granites can withstand 16,000-25,000 pounds per square inch (PSI) of pressure; sandstones upwards of 15,000 PSI; and limestones in the range of 8,000 PSI. The regular concrete used for projects like patios and sidewalks support in the neighborhood of 2,500 PSI.

Even if your stones or concrete won’t be used for a project that will bear the brunt of heavy weights on a regular basis, the elements will deal plenty of abuse over time. The harsh freeze-thaw cycles of the Northeast and the extreme heat waves of the South expand and contract your material, causing a gradual degradation. Concrete pavers are more vulnerable to these swings. .

The fresh appearance of concrete pavers also won’t hold up like a high-quality natural stone. Concrete paver colors are made with pigments and dyes that eventually fade from exposure to sun and the elements, while standard white concrete tends to stain. Take a look at the sidewalks and curbs around your town – are they pretty to look at? And while trends in paver colors and patterns come and go, a classic natural stone never goes out of style.

Aura commercial paver project
Aura Italian Bluestone Sandstone

 The Eco-Friendly Choice

The concrete manufacturing process is energy intensive and can rely on chemicals, rocks, cement, and other ingredients being shipped from far and wide. The Natural Stone Institute notes, “From an overall sustainability perspective, natural stone has a lower environmental footprint than precast concrete. This is due to the minimal resources used to quarry, fabricate, finish, and transport natural stone. … Every step in the precast concrete manufacturing process requires the use of a lot of energy, which contributes to their total global warming potential.”

No environmental harm comes from the disposal of stone. In fact, the waste materials from quarrying and preparing natural stone flagging can be recycled for a range of uses, including gravel, artificial reefs, the foundations of construction sites, the bedding beneath patios, and even as ingredients of concrete.

For these reasons, using natural stone can help a project earn points to attain a U.S. Green Building Council Leadership in Energy and Environmental Design (LEED) certification.

See the patio where Aura sandy point pavers replaced concrete pavers
Aura Sandy Point

Go Natural

To learn more about the possibilities for a property you own or are working on with natural stone products, visit our Aura Natural Landscapes page . There you can browse its online catalog of granites, sandstones, marbles and other natural stone varieties in a range of colors and patterns, all competitively priced. You can also count on Aura’s design services team to collaborate with your architects, consultants, and other professionals through each project phase.

Contact Instone today to get the conversation started!

3 Superior Building Materials for Luxury Home Construction and Renovations

Pangaea Fieldstone House
Pangaea Fieldstone House

3 Superior Building Materials for Luxury Home Construction and Renovations

High Quality Stonework Transforms Homes

From cellar to ceiling, from front yard to fence line, nothing can transform a home quite like high-quality stone work. Natural stone products have the power to set the atmosphere of a room, boost curb appeal, and make a property feel like a personal vacation getaway. 

When it comes to high-end residential building projects, choosing the right products can make all the difference. Luxury building products possess distinct characteristics that set them apart from standard materials. The allure of exquisite craftsmanship, superior quality, innovative features, customization options, and the ability to fulfill client expectations drives builders to seek out these materials.

Aura Silver Ridge granite patio
Aura Silver Ridge Granite

Instone carries a trifecta of natural stone brands that experts consider as best-in-class for veneer, hardscaping, and fireplaces: Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces & Chimneys. Used in combination, the trio works together seamlessly to make residential building projects and luxury home renovations beautiful on the inside and out.

By using luxury building products in their projects, builders can create remarkable structures that exemplify sophistication, durability, and unparalleled beauty.

Using low-quality materials can have the opposite effect. In an episode of our InBuilding Design series covering the differences between natural and manufactured stone products, Instone President Kevin Grotke observed that lesser-quality artificial stones look “obvious” and can cheapen the look of a home.

“Sometimes we’ll call it ‘Chiclets’ when you see an entire stone painted red, and then brown, and then orange – it just looks fake,” Grotke said. “I think the unfortunate thing is, a lot of people don’t know what they’re putting on their home, and it’s permanent.”

Chiclets’ example

Ultimately, the highest-quality materials elevate the overall construction experience and deliver exceptional results that leave a lasting impression on both builders and their clients. Their innovative design, factory preparation, and packaging also allow builders and contractors to complete jobs faster, saving homeowners money in the process.

Below we explore why Pangaea, Aura, and Isokern are an ideal triple play for custom home construction and renovations. 

More Than A Pretty Face

Pangaea Natural Stone Veneer

Pangaea Natural Stone veneer stands apart from its peers on the strength of its quality and innovative features. 

  • Stones are available in seven unique patterns and styles, each with multiple color options, providing plenty of possibilities to suit any living space. 
  • Pangaea’s pallet layers come pre-arranged in an optimal blend of stone colors and sizes so they’re ready for immediate installation. Each pallet of Pangaea stones comes pre-cut, tooled, trimmed, and fitted, simplifying the installation process and ensuring greater quality control. 
  • Additionally, each stone is pre-scored with grooves to ensure secure, long-term adhesion to any surface. 
Pangaea designed living room
Pangaea Fieldstone Westcoast

Handpicked Stone & Personal Attention

Aura Natural Landscapes

Unmatched quality, consistent availability, and superior stone fabrication services, that’s Aura Natural Landscapes. Customers and masonry professionals alike consider Aura a premier partner from sourcing to completion.

Aura’s extensive network offers access to the top stone products from quarries around the globe, whether for patios, steps, poolside pavers, pebble edging, walkways, or other hardscaping improvements. 

  • Aura offers a deep catalog of granites, sandstones, marbles, and other natural stone varieties in colors ranging from classic speckled grays to ruddy earth tones, all competitively priced.
  •  A project’s design professionals can also count on Aura’s design services team to help unlock their creative ability by collaborating closely with architects, consultants, and others through each project phase.
Aura misty blue granite patio
Aura Misty Blue Marble Blue Mist Granite

Superior Warmth & Selection

Isokern Fireplaces

Isokern manufactures high-end modular fireplaces made from pumice (volcanic rock), the most energy-efficient material on earth.

  • The Icelandic pumice used in Isokern components has remarkable refractive properties that distribute heat back into a room. This sets it apart from site-built concrete, metal, and masonry fireplaces. 
  • Modular Isokern fireplaces are not only quick to install, often taking less than a day, but are also more cost-effective compared to traditional masonry fireplaces. 
  • Isokern includes options for wood-burning and gas, vented and vent-free fireplaces. This makes them suitable for both indoor and outdoor use. Isokern offers a complete line of fireplaces and complementary products, including firebrick, fireplace stone, flues, and Isoset mortar.
Isokern Magnum series
Isokern Magnum Series

The Allure of Luxury Building Products

Luxury building products hold a distinct appeal in the construction trades. Builders who are dedicated to creating exceptional and high-end structures understand the importance of selecting materials that will help them exude that quality. Here are some of the top attributes Instone’s masonry and installation partners say they look for in their products. 

Exquisite Craftsmanship: Builders seek out materials that display exceptional attention to detail and meticulous artistry. Whether ornate moldings, intricate metalwork, or finely crafted custom cabinetry, these elements showcase the dedication and expertise of skilled artisans. 

inline CTA

Superior Quality and Durability: Builders prioritize materials that are designed to stand the test of time, ensuring that structures maintain their appearance for years to come. From top-of-the-line veneer for a façade to flagging that can endure harsh freeze-thaw cycles, natural stone products offer unparalleled strength and resilience. 

Eco-Friendliness: Homebuyers and developers are factoring sustainability into purchasing decisions with more prominence than ever. Builders are responding by expanding their use of environmentally friendly materials and seeking out manufacturers that go the extra mile to reduce their carbon footprints.

Pangaea is recognized internationally as a trailblazer for the steps taken to make its operations and products more sustainable. Among them are its recycling of waste materials and water, renewable energy use, and specially designed packing crates to thwart the spread of invasive pests. 

Isokern uses all natural pumice the natural insulator and reclaims the pumice out of vast lava fields. In addition all of the products are recyclable, exceed EPA standards and help reduce greenhouse particles.

Unique and Customizable Options: Builders are drawn to luxury building products that allow for personalization, ensuring that the finished structure stands out as a one-of-a-kind masterpiece. From custom-designed tiles or irregular flagging, the ability to tailor these products to the project’s specific requirements allows builders to create a truly exceptional and personalized space for their clients.

Prestige and Client Expectations: Luxury materials evoke a sense of prestige and exclusivity, reflecting the status and lifestyle that clients desire. These products help builders fulfill their clients’ aspirations and create an atmosphere of opulence and refinement. 

Explore Our Luxury Look Book Here

Elevate Your Work

Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces and Chimneys present a winning combination for upscale home projects.  

Contact Us CTA

Top Renovations That Maximize Your Home’s Value

Cultured Stone Modern House
Cultured Stone Modern House

Top Renovations That Maximize Your Home’s Value

Job interviews. First dates. Meeting the parents. We all know that first impressions are everything.

That’s why, when it comes to increasing the value of your home, the almighty exterior plays an outsized role. It doesn’t matter if your listing is perfect if people are underwhelmed when they pull up for an open house. If your curb appeal isn’t measuring up, your perfect buyer may not even make it through the front door.

So, what do buyers and real estate agents look for when it comes to curb appeal? Let’s explore some exterior projects that’ll have agents — and potential buyers — falling head over heels for your property.

Let’s start with some of the most common curb appeal-boosting projects:

Roofing:

Buyers and real estate agents both have a keen eye for any signs of roofing wear and tear. If your roof needs some TLC, investing in repairs or even a full replacement can be a smart move to boost your home’s value. Some buyers are looking for sustainable solar roof options to help protect their wallets and the environment at the same time, while others are just looking for leak-proof living. Note:  Grey and black impact-resistant shingles remain the most popular options.

Siding:

If your current siding is looking a bit outdated or worse for wear, it might be time for an upgrade. Consider swapping it out with a fresh and stylish material like natural stone or manufactured thin veneer siding. According to a 2023 remodeling report, a homeowner stands to recoup 89% of the cost if using fiber cement, 95% of the cost when replacing vinyl siding, and a jaw-dropping 102% ROI for updating with stone veneer siding. 

Echo Ridge Country Ledgestone Crub Shot
Cultured Stone Echo Ridge Country Ledgestone

Windows and Doors:

Say goodbye to drafty windows and doors and hello to energy-efficient alternatives that can work wonders for both your home’s appearance and its value. Plus, you’ll be saving some serious bucks on your energy bills. Talk about a win-win.

Aura Misty Blue Marble and Blue Mist Granite
Aura Misty Blue Marble / Blue Mist Granite

Outdoor Living Spaces:

Whether it’s a deck, patio, porch, or pergola, having an inviting outdoor oasis can really make a difference. Realtors know that creating a space perfect for entertaining or just lounging around can add serious value to your humble abode. Exterior paver products like Aura Natural Stone are as beautiful as they are durable, adding serious value and a wow factor to outdoor spaces from patios to walkways to pools. 

Garage:

If you’ve got one, it’s time to spruce it up. Add some clever storage solutions, insulate it for all-season use, or even give that garage door a facelift – these can all work wonders. After all, a good-looking garage is like a cherry on top for potential buyers.

Introducing Your Curb Appeal Secret Weapon: Stone Veneer Siding

But what’s the real secret weapon for boosting your home’s value? Short answer: natural stone and manufactured stone veneer products for a quick exterior makeover.

Echo Ridge Southern Ledgestone Photo
Cultured Stone Echo Ridge Southern Ledgestone

A savvy real estate agent or buyer will have their eyes peeled for a few key things. Here’s what they’d typically be on the lookout for:

Pangaea Ledgestone Exterior
Pangaea® WestcCoast® Ledgestone

Rock-Solid Quality:

Let’s face it, the quality of the stone used in your exterior projects can make or break the value game. That’s why top-notch stone — like Pangaea Natural Stone®  — is a must. It’s got to be durable, visually appealing, and able to stand up to whatever Mother Nature throws its way.

Design that Rocks:

When it comes to stonework, the design is where the magic happens. Those jaw-dropping, head-turning designs that take a home’s aesthetic appeal to a whole new level can take your offers sky-high, too. Sleek stone veneer accents offer a more budget-friendly option or splurging on an all-natural stone façade really delivers that upscale, “wow” factor.

Cultured Stone Gray Cobblefield Veneer shot
Cultured Stone Gray Cobblefield

Low Maintenance, High Style:

Manufactured stone veneer like Cultured Stone® can be a low-maintenance superhero for your exterior projects. But not all stones are created equal when it comes to upkeep. So keep an eye out for stone options that are a breeze to clean and maintain – it’s an attractive feature for potential buyers.

Shades of Stone: 

The color of your stone veneer panels can pack a punch when it comes to value. Select colors that harmonize with your home’s style and color scheme. Neutral hues like sophisticated gray and versatile beige tend to steal the show and win over hearts (and wallets). 

Right Place, Right Stone:

Placement is key. Consider where that stone veneer is going to shine the brightest. Evaluate which exterior projects – whether it’s stone walkways, retaining walls, or outdoor fireplaces – will add that extra oomph and value to your home. 

Not quite sure how your new stone siding will look on your home? Or maybe you want to compare two different stones. No problem. The Instone visualizer is the place to start when you want to go from imagining the difference stone will make, to seeing how it changes the look of your house.

Contact Instone today to learn more about products and services that can increase your home’s value with stone.

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Dutch Quality Home Exterior
Dutch Quality Home Exterior

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Dutch Quality stone veneer on the exterior of this home
Instone offers hundreds of stone veneer options, including this Dutch Quality® Sagewood Weather Ledgestone, ideal for traditional style home renovations to new home constructions.  

When it comes to selling your home, first impressions matter. Time and time again, Bridget McCann, a broker associate with Baird & Warner, has seen homes with more attractive exteriors sell faster and for more money than those with superior interiors. She recently sold a home in an upscale, competitive Illinois neighborhood, and the one feature that really stood out to buyers was the stunning stonework around its pillars.

“The buyers’ first reaction was, ‘Wow, this entranceway is stunning,’” McCann recalled. “As you walked up the staircase, you felt like you were at a million-dollar home because of how pretty the stonework was.”

This is the power of curb appeal.

Simply put, curb appeal is how attractive your home looks from the street. A well-manicured lawn,  quality landscape stone, and a good paint job are just a few things that can make a big difference in your home’s curb appeal.

Curb appeal is a property’s attractiveness when viewed from the street and the impression it leaves on a passerby or first-time visitor. It can be driven by factors both simple and structural, including a nice lawn, quality landscape stone, a good paint job, the cleanliness of the property, and the architecture and construction quality of the home.

And it’s not just about aesthetics. Research shows that homes with good curb appeal sell for more money and spend less time on the market. A study published in The Journal of Real Estate Finance and Economics found that curb appeal can account for up to 7 percent of a home’s sale value.

“The curb appeal premium is more pronounced during times of housing market weakness and greater in neighborhoods with high average curb appeal,” said lead author Sriram Villupuram, of the University of Texas at Arlington College of Business.

Cultured Stone Vellum Modera Pro-Fit Ledgestone on home exterior
For a modern aesthetic, Instone offers a variety of exterior stone siding selections, including this Cultured Stone® Vellum Modera Pro-Fit Ledgestone

With a decade of experience in both the real estate and construction industries, McCann knows that stone veneers on a home’s facade, natural stone walkways, and pavers flanking a driveway can all add an upscale feel to a property.

And in today’s digital age, the first impression buyers get of a property is often through its online listing on the Multiple Listing Service (MLS). That’s why it’s crucial to make sure that the property’s front porch and overall image is compelling enough to draw them in for a closer look.

“You don’t get a second chance to make a first impression and the exterior of a house is always your first impression,” McCann said. “If it doesn’t have a nice exterior, you won’t want to step inside the house and check it out.”

Pangaea® Ledgstone Copper Canyon Stone Veneer on Home Exterior
Instone’s Pangaea® veneer products offer over 40 natural stone patterns and colors. Pictured here is Ledgestone Copper Canyon.

McCann emphasized that the use of neutral-tone stonework, such as light grays and off-whites, has been quite successful in selling homes in her suburban Chicago market. She suggested steering clear of exotic colors that cater to too specific of tastes but emphasized that well-installed and tastefully designed stones are always a plus for your curb appeal.

While stone veneer siding is not a search criteria listed on the MLS, McCann stressed that it could set your home apart from others in the subdivision and give you an edge. As buyers tend to spend more on renovating the interior, having an attractive exterior that doesn’t require further renovation is crucial. When clients ask her for advice on boosting their curb appeal for a sale, McCann doesn’t recommend making pricey investments. Instead, the focus should be on maintaining the home and avoiding letting any features fall into disrepair.

Forbes suggests three simple steps for improving curb appeal, including making sure that any stone or brick work looks clean through professional power washing to remove stains and grime and “reveals a clean, fresh look that adds to the attractive ambiance the home should display.”

“Make sure you’re keeping up with the exterior of the house – there’s no peeling paint anywhere, there’s no shingles missing on your roof, there’s no siding hanging off, or anything like that,” she said. “Get all of your ducks in a row on the exterior because poor curb appeal will cause buyers to stray.”

So if you’re looking to sell your home, don’t underestimate the importance of curb appeal. Invest in quality materials, like natural stone veneer, keep your property clean and well-maintained, and you’ll be sure to make a great first impression on potential buyers.

Contact Instone today to learn more about products and services that can help enhance your home’s curb appeal.

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Published:

Last Updated:

Author:

Be.On® Stone Rialto Canyon

Be.On® Stone is the Product of Choice for Exterior Stone Siding Projects in the Winter

When the cold weather hits, many building and home improvement projects come to a halt. But not stone veneer projects using Be.On Stone. This manufactured stone veneer product is applied as a mechanically fastened screw-on panel that doesn’t require mortar (which is temperature sensitive). Installation involves a starter strip, and the panels are set in place.

“The nice thing about Be.On Stone is you don’t need a mason to install it,” says Chris Miller, Instone’s territory sales manager. “If you’re a little bit handy, you can do it yourself. There’s not much to it. And it looks great.”

If you’re worried about moisture getting behind your stone veneers and creating mold issues, you can forget about it with Be.On Stone. The panels come with a D.Rain moisture management system, a track gutter system behind the stone. Any water, humidity, rain or snow that gets behind the stone will just drain right out the bottom. 

“You’ll never have moisture damage to any of your sheathing or house wrap, which is awesome!” exclaims Miller. “And it will save you money because typically, with a mortar application of natural stone, you need three or four different types of water barriers on the house, which can get expensive. With Be.On Stone, you only need one.”

Because of its mortar-less application, Be.On Stone can be applied anywhere, even in freezing temperatures. “We’ve had guys out there in negative 15 degrees installing it,” says Miller. “I don’t recommend that, but it can be done!” The screw-on application and z-shaped edges that allow it to be put together seamlessly and form inside and outside corners without separate corner pieces also make for a quicker install than a mortar install. “We’ve had crews install around 200–400 square feet in a day. With a mortar product, you’re looking at only 20–50 square feet a day,” says Miller.

For more information on Be.On® Stone, explore our product page. Interested in stock? Check out our portal page.

Also be sure to check out our Be.On® Stone Inbuilding Design Episode Below!

Interloc is One of the Fastest Installs of Natural Stone Siding

Another product option for installing stone siding in the winter months is Interloc. Unlike other stone siding veneers that are loose pieces that need to be applied one at a time, Interloc is made out of pre-cut panels that fit together and can be installed very quickly, saving time and money.  

It begins with a starter strip on the top or bottom of the install area. Once that is in place, it creates a straight line on which to lay the rest of the panels and corner pieces, which lock together with hidden joints to create a straight, seamless look.

 “It can be assembled and installed very quickly,” says Miller, “It’s designed

 to get teams off the jobs faster, which saves the homeowner money on labor costs.”

Interloc New England 

Interloc is applied with mortar, so be aware that the outside temperature needs to be above 40 degrees to avoid bonding issues. Interloc can be applied in winter in areas with temperatures that fluctuate between freezing and above. Plan the installation for when at least a week of above-40 temperatures is forecast. Some installers will also build a tent around the install area to maintain the right temperature. We recommend hiring a professional to install Interloc.

For more information on Interloc, see our product page. Interested in stock? Check out our portal page.

Want To Learn More About Interloc Products? Check Out Instone’s Jake Alicandro Break Down the Installation Process Below

Be.On® Stone and Interloc for Wintertime Stone Veneer Interior Projects 

Have you imagined how you can add a little extra something to your home interior décor? Use all that time indoors during winter to fix up your home and add some character with stone veneer. Both Be.On Stone® and Interloc can be used indoors for a variety of home improvement projects, such as:

  • An accent/feature wall
  • A Zoom background wall
  • Wainscoting
  • Kitchen backsplash
  • Fireplace surrounds

As mentioned previously, Be.On Stone’s easy install can be done by a handy DIYer. We recommend hiring a professional when installing Interloc, since it requires a mortar application.

So don’t give up on your home during the winter. Use the time to improve your curb appeal and resale value by adding the charm and beauty of stone veneer siding.

3 Reasons to Use Cultured Stone® on Your Project 

3 Reasons to Use Cultured Stone® on Your Project 

Published:

Last Updated:

Author:

When selecting a stone veneer for your interior and exterior designs, the question often arises: natural or manufactured stone veneer? There are benefits to both, but the biggest considerations are: how does it look and how much will it cost?

What is Manufactured Stone Veneer?.

Manufactured stone veneer, also known as MSV, is a lightweight building material used as a decorative wall covering for exterior or interior surfaces. Produced by using a concrete mixture that’s poured into a mold and colored using mineral pigments – its porous and light weight properties make it easy to cut and handle, creating compared to natural stone.

Manufactured stone veneer originated in 1962 by a pair of brothers in Vallejo, California. They developed a concrete mixture to cast in flexible molds that were created from natural stone to give it a realistic size and texture. They began distributing this stone into the market under the brand name Cultured Stone®. Today, Cultured Stone remains the industry-leading brand offering premium manufactured stone veneer (MSV) products.  

How is Manufactured Stone Veneer Used?

Manufactured stone veneer as a decorative architectural element that can be used on a variety of project applications. It is applied to the wall using lath, scratch coat, mortar, and grout. Manufactured stone veneer is lightweight, does not require ties or footings, and offers panelized systems for easy installation. This makes it a great alternative to natural stone.

The varied shapes, sizes, colors and textures of manufactured stone veneer provide design versatility that’s perfect for creating an inviting space. Range of applications include

  • Interiors
  • Exteriors
  • Outdoor Living
  • Commercial
  • Multi-family
  • Signage

3 Reasons Cultured Stone® Is A Great Choice

For homeowners, installers and dealers, there are three solid reasons to choose Cultured Stone MSV over a natural stone.

1. Manufactured Stone Veneer Can Save Homeowners Money

For homeowners choosing Cultured Stone, one of the biggest benefits is cost savings. Since the stone is made from cement and not quarried, it’s less expensive to produce compared to natural stone, and the savings are passed on to the consumer. However, not all manufactured stone looks natural. Cultured Stone has created an intricate process to create the most realistic-looking stone product on the market and offer a versatile range of styles.

 A manufactured stone veneer product can cost as much as 50% less than natural full bed depth stone. Another cost saving comes in the form of labor. Read on about the installation process for Cultured Stone and how its light weight features means faster install times and lower labor costs

2. Manufactured Stone from Cultured Stone® Looks Like the Real Deal

Cultured Stone is made from a mold of actual natural stone so it has the shape and texture of a quarried real stone. Before cement is poured into the molds, each stone and brick is literally hand painted piece-by-piece by highly-trained artisans. Using only the highest quality natural mineral oxides, the stone’s surface is infused with rich, authentic tones, offering an unmatched depth and variation in color.

This attention to detail gives consumers an authentic look of natural stone. It also means that Cultured Stone provides a wide range of finishes and styles that are consistent in shape, color, and availability.

According to Joel Ginsberg, branch manager at Hearth & Home Technologies, which sells manufactured stone veneer for interior projects, consistency in color is one of the biggest selling points of Cultured Stone. “If you ever need to replace it or add more to your project down the road, it will be the same color you bought previously. With natural stone, you’ll get whatever color is cut out of the mountain, which may be different from another piece cut somewhere else or at another time.”

The range of offerings with Cultured Stone includes:

  •  20+ textures 
  •  100+ colors 
  •  Accent products 
  •  Capstones 
  •  Hearthstones

Think you can tell the difference between natural stone and manufactured stone? Watch our recent episode of “In Building Design” to see how hard that can be:

3. Manufactured Stone Veneer Is Easier and Faster to Install Than Natural Stone

If you’ve ever held a piece of natural stone in one hand and manufactured stone in the other, the first thing you may notice is the difference in weight. Cultured Stone’s products are made of lightweight aggregate materials and are approximately one-quarter the weight of natural stone.

For installers, this means it’s easier—and therefore faster—to install. There isn’t as much worry or challenge with the stone sliding down the wall as you install it, so your project can be completed more efficiently in less time. Cultured Stone is available in a variety of stone types, including individual pieces and modular, panelized profiles. While panelized profiles offer a quicker installation, individual stone profiles allow for more customization in application and grout technique that can enhance overall design.

 Some of the benefits of installing Cultured Stone include:

  • No ties or footings required 
  • Adheres to any structurally sound surface
  • Simple installation process: lath > scratch coat > mortar and grout 
  • Panelized systems are available 

How to Install Manufactured Stone Veneer

See our series of videos on the installation process for Cultured Stone: