Instone

We Make it Easy

Tag: Curb Appeal

Choosing Manufactured Stone Veneer: A Quick Guide to Colors, Factors, and Brands

Posted on by Leave a comment
Echo Ridge Country Ledgestone
Cultured Stone Veneer

Choosing Manufactured Stone Veneer: A Quick Guide to Colors, Factors, and Brands

The Mason’s Pallet

Just as every artist has their palette of paints, every mason has their pallet of stones. 

No decision in an indoor or outdoor stone veneer project makes an artistic statement like the choice of material colors. Materials like stone have the power to set a tone, make a bold first impression, and pay tribute to the personality of a homeowner.

Manufactured stone veneer (MSV) aka stone siding provides masonry professionals a full spectrum of color options. While natural stone is colored through ancient geologic processes that are beyond human control, there’s an artistry to the creation of MSV that allows for personalization in both shape and shade depending on demand.

Cultured Stone Aspen Country Ledgestone
Cultured Stone Aspen Country Ledgestone

Unmatched Color Schemes

Cultured Stone, the first-ever MSV manufacturer and industry leader,, offers over 75 stone colors in two dozen textures and styles. They are also the producers of various brick veneer profiles and colors, including Tenley Brick, hailed by Azure Magazine as “structural as well as decorative … and [introducing] a contemporary spin to old-world character.” Dutch Quality Stone, on the other hand, is available in 36 colors and is a great cost-conscious alternative produced by Westlake Royal Stone Solutions, Cultured Stone’s parent company.

These collections pay meticulous attention to detail and boast an extensive range of colors. Incorporating a stone profile that harmonizes with your exterior color palette or compliments the interior with an accent wall is a great way to elevate the look and feel of a space. This is precisely why they stand as the preferred selection for architects, masons, and discerning homeowners alike.

Cultured Stone’s color palettes are inspired by nature and align with the latest design trends and styles, ensuring its array of veneer ensures its veneer colors look vivid and compelling. Iron oxide pigments are applied by hand to each mold before the concrete and aggregate mix is poured, ensuring the color seeps thoroughly into the stone’s face and all the way around its edges.

“The coloring line is the most detailed and sought-after job in the plant,” Joe Marxkors, Sales Area Manager at Westlake Royal Stone Solutions said in an episode of Instone’s “InBuilding Design” exploring the benefits of MSV. “It takes 10-15 years to get there. You could have up to 10 different colors on one stone.”

As a result that craftsmanship, Cultured Stone has created some of the most realistic looking manufactured stone on the market. Marxkors sometimes carries a briefcase with a block of natural stone and a similar MSV version and challenges viewers to guess which one is real. Even the most seasoned masonry professionals often get it wrong.

“Cultured Stone the brand looks like the most natural stone product in the industry,” Instone CEO Kevin Grotke observes in this discussion on the differences between natural stone and MSV. “They are the founder and leader of the industry. They go to a great extent to capture the texture and the coloring of the stone.”

Manufactured Stone Veneer Color Considerations

Several factors may determine the veneer color a mason chooses for a home. Its appearance must complement the overall home design, enhance its curb appeal, and harmonize with the surrounding environment. Here are some key factors that masons tell us influence their color choices: 

  • Architectural style plays a significant role in color selection. A traditional or rustic-style home may benefit from earthy tones like brown, beige or gray, while a modern or contemporary-style home will look sleek with vibrant colors like black, white, or shades of blue.
  • Existing exterior elements such as the colors of the roof, siding and trim should be taken into account to create a cohesive and balanced appearance.
  • Surrounding landscapes are often considered to ensure the home blends with its environment. For example, a material like Cultured Stone’s white Fossil Reef Coral Stone is a natural pick for a home in a coastal community, while the rugged and earthy Bucks County Dressed Fieldstone is a great match for a home on a wooded property.
  • Neighborhood character should also be taken into account. Whether to use a veneer that blends with the surrounding homes or a bold color that makes it stand out from the crowd is an important design choice.
  • The climate and natural lighting in the area are factors to consider. In regions with intense sunlight, lighter colors may be preferred to reflect heat and keep energy costs down. 
  • Last but not least, homeowner preferences are of course crucial in the decision-making process. Masonry professionals should guide their clients’ choices to ensure they fulfill the vision for their home.
Stone Veneer Buyer's Guide: Colors, Factors, Brands: Dutch Quality Tuscan Ridge
Dutch Quality Elkwood Tuscan Ridge
Cultured stone by Instone
Dutch Quality

Stone Siding Home Exterior Color Trends

Even with the endless variety of MSV colors available, there are a few timeless styles that are always in demand. MSV is made to mimic the appearance of natural stone, so veneers that have gray or beige bases like granites, limestones and sandstones maintain their appeal over the years, even as design trends change. The top five regionally-based best-selling Cultured Stone and Dutch Quality veneer colors of 2023 are a reflection of that.

Your Trusted Stone Supplier for Manufactured Stone Veneer

Instone carries manufactured stone and brick veneer brands in hundreds of color options for both interior and exterior home renovation projects. Contact our team today to discuss the perfect material, color and finish for your project today.

Upgrade Your Stone Veneer Siding Game: Get Quick & Stunning Results

Posted on by Leave a comment
Be.on stone photo
Be.on stone photo

Upgrade Your Stone Veneer Siding Game: Get Quick & Stunning Results

Fast-track Your Masonry Projects with Instone’s Solutions

Whether you’re a contractor or a weekend warrior do-it-yourselfer, you feel the need … The need for speed.

Installing a veneer one stone at a time is meticulous work that takes time. Time that could be spent on a family outing, crossing tasks off the to-do list, or doing the things you love. Or in the case of a masonry professional, time that holds you back from moving on to the next job.

Instone offers two high quality solutions that are easy to install and help you cruise through stone veneer siding installations. Interloc Natural Stone Panels and Be.on® Stone are three to eight times faster to install. And they work well on interior and exterior applications.

Both stone siding brands have their own unique features but share a common approach in producing panels made of multiple stones. The professionally designed panels can cover plenty of ground in a hurry. The veneer panels fit together seamlessly and are designed for stress-free installation, making projects simple enough for any moderately handy do-it-yourselfer to take on.

Using Interloc or Be.on Stone, a wall that looks like it’s clad with thousands stones will only actually require a few dozen stone veneer panels. Chris Camosse, general manager for Massachusetts-based Camosse Masonry Supply, said these creative products have been hot sellers and given his company an edge.

“With the proprietary products that Instone finds, it allows us to have something that our competitors in the area don’t have – for example, the Interloc interlocking panel systems,” Camosse said. “These have become a huge success not only with homeowners but with contractors. Everyone sees the value of the product and the time it saves.”

Interloc gif
Interloc Natural Stone Veneer Panels – Real Stone 8x Faster

A Loc on Quality

Interloc panels feature thin natural stone pieces that are set into mortar and shaped to fit tightly together, hiding joints and giving the appearance of a stacked stone masonry wall. With Interloc, the hard work of selecting and arranging individual stones is already handled at the factory. Adding to the ease of installation, Interloc stone veneer panels have rough grooves on their backs that aid bonding.

Camosse first began carrying Interloc products about three years ago. Since then, he has held short how-to courses for contractors to introduce the product. During the courses, he demonstrates the panels’ consistency, time savings, and helps them become familiar with the product.

“The product we got on day one was the same quality as the product we got a year in, so that proved a lot to us as well.”

Chris Camosse, general manager for Massachusetts-based Camosse Masonry Supply

Interloc is available in two styles: New England, which features a blend of grey and warm, earthy colored stones, and Berkshire, a more consistent grey stone with sandy highlights. Use our online savings calculator to compare costs of Interloc vs. standard stone veneer siding.

Interloc Natural Stone Veneer Panels In Two Colors - Berkshire and New England
Be.on Stone Veneer Panels Showcase Carousel
Be.On Stone Veneer Panels – Mechanically Fastened

Above and Be.on for Simplicity

Instone President and CEO Kevin Grotke recently took on a DIY project of his own, adding wainscoting around the outside of a cottage he bought for family getaways. After giving some thought to his options, he determined Be.on Stone mortarless stone veneer siding was the ideal choice.

“We’re only here on the weekends so I’ve only got a day and a half to get this done, which is why I decided to go with this rather than a mortar and a lath application.”

Kevin Grotke, Instone president and CEO

Be.on Stone, also known as “screw-on stone veneer” or “stone veneer siding,” requires no mortar. It requires few tools – if you have a screw gun, a tile saw, a level and a tape measure, you’re off to the races.

As Grotke demonstrates in this video, the key is applying a starter strip along the base of the wall at the beginning of the job and making sure it’s level.

Once you’ve screwed in the initial row of veneer panels, you can run the rest of your panels above them quickly and perfectly level. Whether you have a standard OSB or plywood wall, you only need two or three fasteners per panel and don’t need to hit a stud.

Best of all, you won’t need a confusing assortment of panels to form your corners. As explained in our InBuilding Design series, the same pieces are used for inside and outside corners.

“You don’t need to order inside corners, you don’t need outside corners. One panel does it all,” Hortigan said. “All you have to do is figure out what your square footage is.”

Plus, with Be.on Stone’s patented D.Rain water management system, any rain that makes it behind the stone veneer drains automatically to the bottom of the wall, preventing mold and other damage to the structure. The product also has a 50-year warranty.

Be.on stone veneer siding drain system

Be.on Stone comes in four styles, ranging from the Element collection, with its old European flavor, to the more contemporary Horizon. Each has its own variety of color options. Try our Virtual Designer for an instant glimpse at what a Be.on Stone veneer would look like on your home.

Be.on color skews

We Make it Easy!

Contact Instone today to learn more about why Interloc and Be.on Stone products are the fast, easy solutions for your next stone veneer job or DIY home exterior and siding project.

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

Posted on by 1 Comment
Aura Patio design
Aura Patio design

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

So you’re weighing the pros and cons of natural stone vs. concrete pavers for your patio. As you move ahead with your research, allow us to share a few data points for consideration.

  • The Parthenon was built in 447 with marble.
  • Stonehenge was built around 2,500 BC with bluestone and sarsen (a sandstone).
  • The Sphinx was built around 2,500 BC of limestone.
natural stone examples
The Parthenon; Stonehenge; The Sphinx

These breathtaking structures, still standing strong after thousands of years, were all made of natural stone – some of the same varieties of stone we use for patios, pool decks, and walkways. Look at pictures of these wonders. The stone radiates atmosphere, history, and mystery. Can a concrete stamp do the same?

“When you have natural stone, you have a story behind it,” Instone Territory Sales Manager for New England Jake Alicandro said in a recent episode of InBuilding Design.

“You have a stone that’s coming from the earth, that’s been here thousands of years, vs. a paver that’s manufactured, that’s only a few months old or so.”

Don’t Oversimplify Patio Paver Cost

Too often, the choice of natural or artificial hardscaping comes down to cost  and the notion that concrete products will save you money. Sometimes that’s not even true. There are manufactured pavers that cost more than natural products, so buyers should compare the specific products they’re considering. 

Overall, the gap between the initial costs of concrete pavers and natural stone pavers like those produced by Aura Natural Landscapes have been narrowing. But when comparing prices, it’s important to factor in the costs of upkeep and the expected life of the product. The greater durability of natural stone can save money in the long run on repairs, maintenance, and the need to replace materials vs. concrete pavers, which are prone to suffer chipping, cracks and deterioration. 

And then there are the intangibles. Getting beyond the initial material purchase, here are a few reasons why purchasing natural stone products is money better spent.

Natural Stone Pavers Retain Their Natural Beauty

aura oxford buff sandstone patio
Aura Oxford Buff Sandstone

Mother Nature is a talented designer. Natural stone is full of the speckles, swirls, tints and other details that give each piece its own unique character. There’s a reason why many manufactured stone varieties are created to look as much like natural stone as possible.

“The great part of natural stone is the creativity you see within it,” Alicandro said. “You have stones that have a lot of movement in them, and there are stones that are very uniform and linear. The possibilities are endless when it comes to natural stone.”

You can amplify those qualities by laying out your stones in irregular patterns. Irregular pavers are pieces of stone that are not uniform in shape and size, like squares or rectangles, but can be arranged together to create attractive mosaics that call other patterns in nature to mind. Aura Natural Landscapes irregular pavers come in consistent cuts designed to fit together like a puzzle, making them 10 times faster to install than other irregular flagging products.

Aura irregular pattern patio
Aura Silver Ridge Irregular Pattern

Eliminate the Vulnerability of Concrete Pavers

Manufactured pavers have come a long way, but even the best of them can’t match the shelf life of natural stone. They are far stronger structurally.

According to the American Society for Testing and Materials (ASTM), an independent organization that develops standards for construction materials, typical granites can withstand 16,000-25,000 pounds per square inch (PSI) of pressure; sandstones upwards of 15,000 PSI; and limestones in the range of 8,000 PSI. The regular concrete used for projects like patios and sidewalks support in the neighborhood of 2,500 PSI.

Even if your stones or concrete won’t be used for a project that will bear the brunt of heavy weights on a regular basis, the elements will deal plenty of abuse over time. The harsh freeze-thaw cycles of the Northeast and the extreme heat waves of the South expand and contract your material, causing a gradual degradation. Concrete pavers are more vulnerable to these swings. .

The fresh appearance of concrete pavers also won’t hold up like a high-quality natural stone. Concrete paver colors are made with pigments and dyes that eventually fade from exposure to sun and the elements, while standard white concrete tends to stain. Take a look at the sidewalks and curbs around your town – are they pretty to look at? And while trends in paver colors and patterns come and go, a classic natural stone never goes out of style.

Aura commercial paver project
Aura Italian Bluestone Sandstone

 The Eco-Friendly Choice

The concrete manufacturing process is energy intensive and can rely on chemicals, rocks, cement, and other ingredients being shipped from far and wide. The Natural Stone Institute notes, “From an overall sustainability perspective, natural stone has a lower environmental footprint than precast concrete. This is due to the minimal resources used to quarry, fabricate, finish, and transport natural stone. … Every step in the precast concrete manufacturing process requires the use of a lot of energy, which contributes to their total global warming potential.”

No environmental harm comes from the disposal of stone. In fact, the waste materials from quarrying and preparing natural stone flagging can be recycled for a range of uses, including gravel, artificial reefs, the foundations of construction sites, the bedding beneath patios, and even as ingredients of concrete.

For these reasons, using natural stone can help a project earn points to attain a U.S. Green Building Council Leadership in Energy and Environmental Design (LEED) certification.

See the patio where Aura sandy point pavers replaced concrete pavers
Aura Sandy Point

Go Natural

To learn more about the possibilities for a property you own or are working on with natural stone products, visit our Aura Natural Landscapes page . There you can browse its online catalog of granites, sandstones, marbles and other natural stone varieties in a range of colors and patterns, all competitively priced. You can also count on Aura’s design services team to collaborate with your architects, consultants, and other professionals through each project phase.

Contact Instone today to get the conversation started!

3 Superior Building Materials for Luxury Home Construction and Renovations

Posted on by 1 Comment
Pangaea Fieldstone House
Pangaea Fieldstone House

3 Superior Building Materials for Luxury Home Construction and Renovations

High Quality Stonework Transforms Homes

From cellar to ceiling, from front yard to fence line, nothing can transform a home quite like high-quality stone work. Natural stone products have the power to set the atmosphere of a room, boost curb appeal, and make a property feel like a personal vacation getaway. 

When it comes to high-end residential building projects, choosing the right products can make all the difference. Luxury building products possess distinct characteristics that set them apart from standard materials. The allure of exquisite craftsmanship, superior quality, innovative features, customization options, and the ability to fulfill client expectations drives builders to seek out these materials.

Aura Silver Ridge granite patio
Aura Silver Ridge Granite

Instone carries a trifecta of natural stone brands that experts consider as best-in-class for veneer, hardscaping, and fireplaces: Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces & Chimneys. Used in combination, the trio works together seamlessly to make residential building projects and luxury home renovations beautiful on the inside and out.

By using luxury building products in their projects, builders can create remarkable structures that exemplify sophistication, durability, and unparalleled beauty.

Using low-quality materials can have the opposite effect. In an episode of our InBuilding Design series covering the differences between natural and manufactured stone products, Instone President Kevin Grotke observed that lesser-quality artificial stones look “obvious” and can cheapen the look of a home.

“Sometimes we’ll call it ‘Chiclets’ when you see an entire stone painted red, and then brown, and then orange – it just looks fake,” Grotke said. “I think the unfortunate thing is, a lot of people don’t know what they’re putting on their home, and it’s permanent.”

‘Chiclets’ example

Ultimately, the highest-quality materials elevate the overall construction experience and deliver exceptional results that leave a lasting impression on both builders and their clients. Their innovative design, factory preparation, and packaging also allow builders and contractors to complete jobs faster, saving homeowners money in the process.

Below we explore why Pangaea, Aura, and Isokern are an ideal triple play for custom home construction and renovations. 

More Than A Pretty Face

Pangaea Natural Stone Veneer

Pangaea Natural Stone veneer stands apart from its peers on the strength of its quality and innovative features. 

  • Stones are available in seven unique patterns and styles, each with multiple color options, providing plenty of possibilities to suit any living space. 
  • Pangaea’s pallet layers come pre-arranged in an optimal blend of stone colors and sizes so they’re ready for immediate installation. Each pallet of Pangaea stones comes pre-cut, tooled, trimmed, and fitted, simplifying the installation process and ensuring greater quality control. 
  • Additionally, each stone is pre-scored with grooves to ensure secure, long-term adhesion to any surface. 
Pangaea designed living room
Pangaea Fieldstone Westcoast

Handpicked Stone & Personal Attention

Aura Natural Landscapes

Unmatched quality, consistent availability, and superior stone fabrication services, that’s Aura Natural Landscapes. Customers and masonry professionals alike consider Aura a premier partner from sourcing to completion.

Aura’s extensive network offers access to the top stone products from quarries around the globe, whether for patios, steps, poolside pavers, pebble edging, walkways, or other hardscaping improvements. 

  • Aura offers a deep catalog of granites, sandstones, marbles, and other natural stone varieties in colors ranging from classic speckled grays to ruddy earth tones, all competitively priced.
  •  A project’s design professionals can also count on Aura’s design services team to help unlock their creative ability by collaborating closely with architects, consultants, and others through each project phase.
Aura misty blue granite patio
Aura Misty Blue Marble Blue Mist Granite

Superior Warmth & Selection

Isokern Fireplaces

Isokern manufactures high-end modular fireplaces made from pumice (volcanic rock), the most energy-efficient material on earth.

  • The Icelandic pumice used in Isokern components has remarkable refractive properties that distribute heat back into a room. This sets it apart from site-built concrete, metal, and masonry fireplaces. 
  • Modular Isokern fireplaces are not only quick to install, often taking less than a day, but are also more cost-effective compared to traditional masonry fireplaces. 
  • Isokern includes options for wood-burning and gas, vented and vent-free fireplaces. This makes them suitable for both indoor and outdoor use. Isokern offers a complete line of fireplaces and complementary products, including firebrick, fireplace stone, flues, and Isoset mortar.
Isokern Magnum series
Isokern Magnum Series

The Allure of Luxury Building Products

Luxury building products hold a distinct appeal in the construction trades. Builders who are dedicated to creating exceptional and high-end structures understand the importance of selecting materials that will help them exude that quality. Here are some of the top attributes Instone’s masonry and installation partners say they look for in their products. 

Exquisite Craftsmanship: Builders seek out materials that display exceptional attention to detail and meticulous artistry. Whether ornate moldings, intricate metalwork, or finely crafted custom cabinetry, these elements showcase the dedication and expertise of skilled artisans. 

inline CTA

Superior Quality and Durability: Builders prioritize materials that are designed to stand the test of time, ensuring that structures maintain their appearance for years to come. From top-of-the-line veneer for a façade to flagging that can endure harsh freeze-thaw cycles, natural stone products offer unparalleled strength and resilience. 

Eco-Friendliness: Homebuyers and developers are factoring sustainability into purchasing decisions with more prominence than ever. Builders are responding by expanding their use of environmentally friendly materials and seeking out manufacturers that go the extra mile to reduce their carbon footprints.

Pangaea is recognized internationally as a trailblazer for the steps taken to make its operations and products more sustainable. Among them are its recycling of waste materials and water, renewable energy use, and specially designed packing crates to thwart the spread of invasive pests. 

Isokern uses all natural pumice the natural insulator and reclaims the pumice out of vast lava fields. In addition all of the products are recyclable, exceed EPA standards and help reduce greenhouse particles.

Unique and Customizable Options: Builders are drawn to luxury building products that allow for personalization, ensuring that the finished structure stands out as a one-of-a-kind masterpiece. From custom-designed tiles or irregular flagging, the ability to tailor these products to the project’s specific requirements allows builders to create a truly exceptional and personalized space for their clients.

Prestige and Client Expectations: Luxury materials evoke a sense of prestige and exclusivity, reflecting the status and lifestyle that clients desire. These products help builders fulfill their clients’ aspirations and create an atmosphere of opulence and refinement. 

Elevate Your Work

Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces and Chimneys present a winning combination for upscale home projects.  

Contact Us CTA

Top Renovations That Maximize Your Home’s Value

Posted on by 2 Comments
Cultured Stone Modern House
Cultured Stone Modern House

Top Renovations That Maximize Your Home’s Value

Job interviews. First dates. Meeting the parents. We all know that first impressions are everything.

That’s why, when it comes to increasing the value of your home, the almighty exterior plays an outsized role. It doesn’t matter if your listing is perfect if people are underwhelmed when they pull up for an open house. If your curb appeal isn’t measuring up, your perfect buyer may not even make it through the front door.

So, what do buyers and real estate agents look for when it comes to curb appeal? Let’s explore some exterior projects that’ll have agents — and potential buyers — falling head over heels for your property.

Let’s start with some of the most common curb appeal-boosting projects:

Roofing:

Buyers and real estate agents both have a keen eye for any signs of roofing wear and tear. If your roof needs some TLC, investing in repairs or even a full replacement can be a smart move to boost your home’s value. Some buyers are looking for sustainable solar roof options to help protect their wallets and the environment at the same time, while others are just looking for leak-proof living. Note:  Grey and black impact-resistant shingles remain the most popular options.

Siding:

If your current siding is looking a bit outdated or worse for wear, it might be time for an upgrade. Consider swapping it out with a fresh and stylish material like natural stone or manufactured thin veneer siding. According to a 2023 remodeling report, a homeowner stands to recoup 89% of the cost if using fiber cement, 95% of the cost when replacing vinyl siding, and a jaw-dropping 102% ROI for updating with stone veneer siding. 

Echo Ridge Country Ledgestone Crub Shot
Cultured Stone Echo Ridge Country Ledgestone

Windows and Doors:

Say goodbye to drafty windows and doors and hello to energy-efficient alternatives that can work wonders for both your home’s appearance and its value. Plus, you’ll be saving some serious bucks on your energy bills. Talk about a win-win.

Aura Misty Blue Marble and Blue Mist Granite
Aura Misty Blue Marble / Blue Mist Granite

Outdoor Living Spaces:

Whether it’s a deck, patio, porch, or pergola, having an inviting outdoor oasis can really make a difference. Realtors know that creating a space perfect for entertaining or just lounging around can add serious value to your humble abode. Exterior paver products like Aura Natural Stone are as beautiful as they are durable, adding serious value and a wow factor to outdoor spaces from patios to walkways to pools. 

Garage:

If you’ve got one, it’s time to spruce it up. Add some clever storage solutions, insulate it for all-season use, or even give that garage door a facelift – these can all work wonders. After all, a good-looking garage is like a cherry on top for potential buyers.

Introducing Your Curb Appeal Secret Weapon: Stone Veneer Siding

But what’s the real secret weapon for boosting your home’s value? Short answer: natural stone and manufactured stone veneer products for a quick exterior makeover.

Echo Ridge Southern Ledgestone Photo
Cultured Stone Echo Ridge Southern Ledgestone

A savvy real estate agent or buyer will have their eyes peeled for a few key things. Here’s what they’d typically be on the lookout for:

Pangaea Ledgestone Exterior
Pangaea® WestcCoast® Ledgestone

Rock-Solid Quality:

Let’s face it, the quality of the stone used in your exterior projects can make or break the value game. That’s why top-notch stone — like Pangaea Natural Stone®  — is a must. It’s got to be durable, visually appealing, and able to stand up to whatever Mother Nature throws its way.

Design that Rocks:

When it comes to stonework, the design is where the magic happens. Those jaw-dropping, head-turning designs that take a home’s aesthetic appeal to a whole new level can take your offers sky-high, too. Sleek stone veneer accents offer a more budget-friendly option or splurging on an all-natural stone façade really delivers that upscale, “wow” factor.

Cultured Stone Gray Cobblefield Veneer shot
Cultured Stone Gray Cobblefield

Low Maintenance, High Style:

Manufactured stone veneer like Cultured Stone® can be a low-maintenance superhero for your exterior projects. But not all stones are created equal when it comes to upkeep. So keep an eye out for stone options that are a breeze to clean and maintain – it’s an attractive feature for potential buyers.

Shades of Stone: 

The color of your stone veneer panels can pack a punch when it comes to value. Select colors that harmonize with your home’s style and color scheme. Neutral hues like sophisticated gray and versatile beige tend to steal the show and win over hearts (and wallets). 

Right Place, Right Stone:

Placement is key. Consider where that stone veneer is going to shine the brightest. Evaluate which exterior projects – whether it’s stone walkways, retaining walls, or outdoor fireplaces – will add that extra oomph and value to your home. 

Not quite sure how your new stone siding will look on your home? Or maybe you want to compare two different stones. No problem. The Instone visualizer is the place to start when you want to go from imagining the difference stone will make, to seeing how it changes the look of your house.

Contact Instone today to learn more about products and services that can increase your home’s value with stone.

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Posted on by 1 Comment
Dutch Quality Home Exterior
Dutch Quality Home Exterior

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Dutch Quality stone veneer on the exterior of this home
Instone offers hundreds of stone veneer options, including this Dutch Quality® Sagewood Weather Ledgestone, ideal for traditional style home renovations to new home constructions.  

When it comes to selling your home, first impressions matter. Time and time again, Bridget McCann, a broker associate with Baird & Warner, has seen homes with more attractive exteriors sell faster and for more money than those with superior interiors. She recently sold a home in an upscale, competitive Illinois neighborhood, and the one feature that really stood out to buyers was the stunning stonework around its pillars.

“The buyers’ first reaction was, ‘Wow, this entranceway is stunning,’” McCann recalled. “As you walked up the staircase, you felt like you were at a million-dollar home because of how pretty the stonework was.”

This is the power of curb appeal.

Simply put, curb appeal is how attractive your home looks from the street. A well-manicured lawn,  quality landscape stone, and a good paint job are just a few things that can make a big difference in your home’s curb appeal.

Curb appeal is a property’s attractiveness when viewed from the street and the impression it leaves on a passerby or first-time visitor. It can be driven by factors both simple and structural, including a nice lawn, quality landscape stone, a good paint job, the cleanliness of the property, and the architecture and construction quality of the home.

And it’s not just about aesthetics. Research shows that homes with good curb appeal sell for more money and spend less time on the market. A study published in The Journal of Real Estate Finance and Economics found that curb appeal can account for up to 7 percent of a home’s sale value.

“The curb appeal premium is more pronounced during times of housing market weakness and greater in neighborhoods with high average curb appeal,” said lead author Sriram Villupuram, of the University of Texas at Arlington College of Business.

Cultured Stone Vellum Modera Pro-Fit Ledgestone on home exterior
For a modern aesthetic, Instone offers a variety of exterior stone siding selections, including this Cultured Stone® Vellum Modera Pro-Fit Ledgestone

With a decade of experience in both the real estate and construction industries, McCann knows that stone veneers on a home’s facade, natural stone walkways, and pavers flanking a driveway can all add an upscale feel to a property.

And in today’s digital age, the first impression buyers get of a property is often through its online listing on the Multiple Listing Service (MLS). That’s why it’s crucial to make sure that the property’s front porch and overall image is compelling enough to draw them in for a closer look.

“You don’t get a second chance to make a first impression and the exterior of a house is always your first impression,” McCann said. “If it doesn’t have a nice exterior, you won’t want to step inside the house and check it out.”

Pangaea® Ledgstone Copper Canyon Stone Veneer on Home Exterior
Instone’s Pangaea® veneer products offer over 40 natural stone patterns and colors. Pictured here is Ledgestone Copper Canyon.

McCann emphasized that the use of neutral-tone stonework, such as light grays and off-whites, has been quite successful in selling homes in her suburban Chicago market. She suggested steering clear of exotic colors that cater to too specific of tastes but emphasized that well-installed and tastefully designed stones are always a plus for your curb appeal.

While stone veneer siding is not a search criteria listed on the MLS, McCann stressed that it could set your home apart from others in the subdivision and give you an edge. As buyers tend to spend more on renovating the interior, having an attractive exterior that doesn’t require further renovation is crucial. When clients ask her for advice on boosting their curb appeal for a sale, McCann doesn’t recommend making pricey investments. Instead, the focus should be on maintaining the home and avoiding letting any features fall into disrepair.

Forbes suggests three simple steps for improving curb appeal, including making sure that any stone or brick work looks clean through professional power washing to remove stains and grime and “reveals a clean, fresh look that adds to the attractive ambiance the home should display.”

“Make sure you’re keeping up with the exterior of the house – there’s no peeling paint anywhere, there’s no shingles missing on your roof, there’s no siding hanging off, or anything like that,” she said. “Get all of your ducks in a row on the exterior because poor curb appeal will cause buyers to stray.”

So if you’re looking to sell your home, don’t underestimate the importance of curb appeal. Invest in quality materials, like natural stone veneer, keep your property clean and well-maintained, and you’ll be sure to make a great first impression on potential buyers.

Contact Instone today to learn more about products and services that can help enhance your home’s curb appeal.

7 Ways Instone Makes It Easy for Dealers to Succeed

Posted on by 3 Comments
Instone team
Instone team

7 Ways Instone Makes It Easy for Dealers to Succeed

Published:

Last Updated:

Author:

instone

“We Make It Easy” isn’t just our motto, it’s the very foundation that Instone was built on. But we’re going to let you in on a little secret – making it easy for our dealers to get the products they need for their customers faster than other outlets isn’t actually easy. We’ve spent the past 30 years building a nationwide network of warehouses and distribution centers, creating a digital system for faster service, and helping dealers build their businesses.

For the first time, our Chief Operating and Marketing Officer Rob McKay shares the secrets behind Instone’s success in delivering for our dealers – and their customers.

Secret #1. What You Need When You Need It

It all started in the mid-1980s when Instone founder Gordon Strout started buying Cultured Stone and realized how difficult it was to get it from where it was manufactured in California to the East Coast. He designed a truck routing system that’s still in place to this day. 

“The dealers tell us what they want, and we get it to them,” says McKay. “That way, they’re not sitting on inventory, taking up space, and tying up cash. They just buy what they need when they need it,”

The route trucks take the guesswork out of deliveries with pre-scheduled weekly lanes servicing customers from Instone’s distribution centers. Dealers get their product within days, not weeks.

Secret #2. What You See Is What We’ve Got

Every company these days has a website. But it’s what’s on Instone’s website that makes the difference: inventory information.

“We show our inventory availability without having to log in. So, when a sales rep gets a request from a customer, they can look at our website and see what we have in stock. They can order it today and get it tomorrow. It’s super easy,” says McKay.

And an upcoming site update will tell dealers when the next shipment of a particular product is coming in. “If we don’t have enough of something in stock that day, you will know when we will,” he says.

Secret #3. A Digital Organization System

We know that the faster a dealer can get a product, the quicker an entire project can go. That comes down to knowing where the product is in the first place. And that’s why all of Instone’s products are barcoded and entered into a digital system.

“We can put anything anywhere, and the system will tell us where it is,” says McKay. “We can utilize space differently and store more materials and diverse products to serve our customers better.”

Nothing is more annoying than wasting time looking for something, other than not finding it at all. And companies without a robust digital system like Instone’s run the risk of losing track of what they have, where it is, making it impossible to get it to you.

ARTEPISO
Aura Natural Landscape Products by Instone
Aura Natural Landscapes
BEON STONE
Echo Ridge Country Ledgestone Cultured Stone by Boral - Installed on teh front of a beautiful home
CULTURED STONE
Dutch Quality
Dutch Quality
Interloc
ISOKERN FIREPLACES
PANGAEA NATURAL STONE

Secret #4. Offering Way More Than Thin Veneer

As a product fulfillment company, inventory in multiple locations across the service area is key for fast delivery. Instone recently expanded the number of its warehouses by acquiring sites in the Ohio and New England areas to allow for more diversification of products.

“We started as a strictly thin veneer company. Now we’ve become more valuable to our dealers by having a broader offering of products,” says McKay. “And we’re always looking for new products within those product lines and the next big product itself.”

Secret #5. Information At Your Fingertips

Instone is proud to offer support that goes the extra mile to dealers. One of the ways we do that is through the information we include on our website.

“The dealers don’t have to be experts on every product,” says McKay. “They can sit at the counter, have our website up and know everything there is to know about the product. They have all the technical information and what’s in stock.”

We know that if people don’t feel knowledgeable about a product, they can’t sell it. “You can feel comfortable selling our products compared to other products that you’re not as familiar with and shy away from. We’ll make you look like a stud!”

Secret #6. Here to Help You Sell More

We believe customer service isn’t just about getting the dealer what they need; we want to help them build their business. Our competitors have a lot of inventory, but it’s just a pile of goods and that’s it. We’re here to provide any training, education, or support that you need to take your business to the next level.

“We want to help dealers sell the product,” says McKay. “We want to educate them so they can get more business. We want to bring them leads, get them involved and trained. We’re always doing training sessions. Our sales team partners with the manufacturers. We want to ensure everyone who comes in contact with the product is comfortable knowing how to sell it.”

McKay says the next step is teaching the businesses we work with to market themselves. A lot of these businesses have been family-owned for decades, and the dealers are great at what they do. But they’re not marketers. They want to do more, but they don’t know how. We’re here to teach them how to do marketing so they can grow their business.

The Instone Team Having Fun

Secret #7. We’re Not All Business

The Instone team enjoys coming to work because of the environment we’ve created.

“We’re very inclusive, and we treat everyone like a winner,” says McKay, who stresses that we value everyone’s ideas because we’re all part of the team. Even the idea for our brand of beer came from an employee. “That came from one of our customer service reps. He said, ‘Hey man, we should have a beer!” And we made it happen.”

This attitude includes how we interact with dealers and customers.

“We have an openness here, and that makes people relaxed. They can be real. But we’re all working our tails off!” says McKay, who adds the company has a “Work Hard, Play Hard” approach.

Behind every masterpiece, there’s a creative soul. Meet Instone’s founder, Gordon Strout, as he strums on the guitar on his patio.

Surrounding him is the stunning beauty of @pangaeanaturalstone’s Providence Quarry Ledgestone, enhancing the ambiance with its rustic charm, while @aura_natural_landscapes Silver Ridge Granite and Aura Blue Mist granite pool coping add a touch of sophistication to this outdoor haven.
*
*
*
*
*
#instone #instoneco #auranaturallandscape #pangaeanaturalstone #naturalstone #patio #backyardpatio #patiogoals #poolcoping #poolside #stonepavers #fireplaces #fireplacemantel #instoneteam #instonearmy

71 0
Open
Behind every masterpiece, there’s a creative soul. Meet Instone’s founder, Gordon Strout, as he strums on the guitar on his patio.Surrounding him is the stunning beauty of @pangaeanaturalstone’s Providence Quarry Ledgestone, enhancing the ambiance with its rustic charm, while @aura_natural_landscapes Silver Ridge Granite and Aura Blue Mist granite pool coping add a touch of sophistication to this outdoor haven.*****#instone #instoneco #auranaturallandscape #pangaeanaturalstone #naturalstone #patio #backyardpatio #patiogoals #poolcoping #poolside #stonepavers #fireplaces #fireplacemantel #instoneteam #instonearmy

How you doin’?

Ken drops by Instone’s NJ distribution center for a chat with our new sales team addition, Mike Kornele. Discover why going for the chatty parrot is always the better choice over a robot when it comes to sales support. 🦜🗣️🤖
*
*
*
*
*
#instonemakesiteasy #stonesupplier #buildingprodcts #funatwork #tinymic

48 0
Open
How you doin’? Ken drops by Instone’s NJ distribution center for a chat with our new sales team addition, Mike Kornele. Discover why going for the chatty parrot is always the better choice over a robot when it comes to sales support. 🦜🗣️🤖*****#instonemakesiteasy #stonesupplier #buildingprodcts #funatwork #tinymic

Gary Toledo, diving deep into limestone knowledge at Instone U. But he’s not just serving up rocks—stay tuned for deep-dish pizza and nutritional facts 🍕🧠
*
*
*
*
*
#instone #instoneco #funatwork #instoneteam #funfacts #instonearmy #hardscaperbrotherhood #limestone #stonesupplier #garytoledo #instoneu #mason #masonry #masonrywork #stoneyard

19 0
Open
Gary Toledo, diving deep into limestone knowledge at Instone U. But he’s not just serving up rocks—stay tuned for deep-dish pizza and nutritional facts 🍕🧠*****#instone #instoneco #funatwork #instoneteam #funfacts #instonearmy #hardscaperbrotherhood #limestone #stonesupplier #garytoledo #instoneu #mason #masonry #masonrywork #stoneyard

Back to school season!

Instone’s COO, Rob, rocked the panther suit as "Nathan" on the first day of school for Nathan Hale Middle School in Crestwood, IL.

Shoutout to Rob for bringing the energy, welcoming parents and kids with a smile, and dedicating his time to kickstart an amazing school year ahead!
*
*
*
*
*
#instone #instoneco #backtoschool #ilinois #chicago #funatwork #wemakeiteasy #schoolmascot #volunteerwork #volunteering #instonearmy

20 0
Open
Back to school season! Instone’s COO, Rob, rocked the panther suit as "Nathan" on the first day of school for Nathan Hale Middle School in Crestwood, IL. Shoutout to Rob for bringing the energy, welcoming parents and kids with a smile, and dedicating his time to kickstart an amazing school year ahead!*****#instone #instoneco #backtoschool #ilinois #chicago #funatwork #wemakeiteasy #schoolmascot #volunteerwork #volunteering #instonearmy

Can you tell the difference between @aura_natural_landscapes Blue Mist and Blue Sky Granite?

Our Tiny Mic series is back, this time with an even tinier mic! Ken challenges @instone_chris, our Territory Sales Manager, to answer a question for every product he correctly identifies.

But what does Chris have against The Boss? Speculate in the comments.👇
*
*
*
*
*
#instone #instoneco #auranaturallandscapes #naturalstone #stonework #usenaturalstone #stoneveneer #wemakeiteasy #funatwork #tinymic

25 0
Open
Can you tell the difference between @aura_natural_landscapes Blue Mist and Blue Sky Granite? Our Tiny Mic series is back, this time with an even tinier mic! Ken challenges @instone_chris, our Territory Sales Manager, to answer a question for every product he correctly identifies. But what does Chris have against The Boss? Speculate in the comments.👇*****#instone #instoneco #auranaturallandscapes #naturalstone #stonework #usenaturalstone #stoneveneer #wemakeiteasy #funatwork #tinymic

“We like to have fun. We have lunches together, and celebrate birthdays and anniversaries. And we invite customers to sit in with us at meetings and offer feedback. Those relationships are important to us. That’s just who we are.”

Partnering with Instone means having access to all these benefits and more, giving you and your business the tools you need to grow. So why wait? Contact Instone today and see how easy we can make it for you to succeed.

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Posted on by Leave a comment

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Published:

Last Updated:

Author:

instone

Be.On® Stone Rialto Canyon

Be.On® Stone is the Product of Choice for Exterior Stone Siding Projects in the Winter

When the cold weather hits, many building and home improvement projects come to a halt. But not stone veneer projects using Be.On Stone. This manufactured stone veneer product is applied as a mechanically fastened screw-on panel that doesn’t require mortar (which is temperature sensitive). Installation involves a starter strip, and the panels are set in place.

“The nice thing about Be.On Stone is you don’t need a mason to install it,” says Chris Miller, Instone’s territory sales manager. “If you’re a little bit handy, you can do it yourself. There’s not much to it. And it looks great.”

If you’re worried about moisture getting behind your stone veneers and creating mold issues, you can forget about it with Be.On Stone. The panels come with a D.Rain moisture management system, a track gutter system behind the stone. Any water, humidity, rain or snow that gets behind the stone will just drain right out the bottom. 

“You’ll never have moisture damage to any of your sheathing or house wrap, which is awesome!” exclaims Miller. “And it will save you money because typically, with a mortar application of natural stone, you need three or four different types of water barriers on the house, which can get expensive. With Be.On Stone, you only need one.”

Because of its mortar-less application, Be.On Stone can be applied anywhere, even in freezing temperatures. “We’ve had guys out there in negative 15 degrees installing it,” says Miller. “I don’t recommend that, but it can be done!” The screw-on application and z-shaped edges that allow it to be put together seamlessly and form inside and outside corners without separate corner pieces also make for a quicker install than a mortar install. “We’ve had crews install around 200–400 square feet in a day. With a mortar product, you’re looking at only 20–50 square feet a day,” says Miller.

For more information on Be.On® Stone, explore our product page. Interested in stock? Check out our portal page.

Also be sure to check out our Be.On® Stone Inbuilding Design Episode Below!

Interloc is One of the Fastest Installs of Natural Stone Siding

Another product option for installing stone siding in the winter months is Interloc. Unlike other stone siding veneers that are loose pieces that need to be applied one at a time, Interloc is made out of pre-cut panels that fit together and can be installed very quickly, saving time and money.  

It begins with a starter strip on the top or bottom of the install area. Once that is in place, it creates a straight line on which to lay the rest of the panels and corner pieces, which lock together with hidden joints to create a straight, seamless look.

 “It can be assembled and installed very quickly,” says Miller, “It’s designed

 to get teams off the jobs faster, which saves the homeowner money on labor costs.”

Interloc New England 

Interloc is applied with mortar, so be aware that the outside temperature needs to be above 40 degrees to avoid bonding issues. Interloc can be applied in winter in areas with temperatures that fluctuate between freezing and above. Plan the installation for when at least a week of above-40 temperatures is forecast. Some installers will also build a tent around the install area to maintain the right temperature. We recommend hiring a professional to install Interloc.

For more information on Interloc, see our product page. Interested in stock? Check out our portal page.

Want To Learn More About Interloc Products? Check Out Instone’s Jake Alicandro Break Down the Installation Process Below

Be.On® Stone and Interloc for Wintertime Stone Veneer Interior Projects 

Have you imagined how you can add a little extra something to your home interior décor? Use all that time indoors during winter to fix up your home and add some character with stone veneer. Both Be.On Stone® and Interloc can be used indoors for a variety of home improvement projects, such as:

  • An accent/feature wall
  • A Zoom background wall
  • Wainscoting
  • Kitchen backsplash
  • Fireplace surrounds

As mentioned previously, Be.On Stone’s easy install can be done by a handy DIYer. We recommend hiring a professional when installing Interloc, since it requires a mortar application.

So don’t give up on your home during the winter. Use the time to improve your curb appeal and resale value by adding the charm and beauty of stone veneer siding.

3 Reasons to Use Cultured Stone® on Your Project 

Posted on by Leave a comment

3 Reasons to Use Cultured Stone® on Your Project 

Published:

Last Updated:

Author:

instone

When selecting a stone veneer for your interior and exterior designs, the question often arises: natural or manufactured stone veneer? There are benefits to both, but the biggest considerations are: how does it look and how much will it cost?

What is Manufactured Stone Veneer?.

Manufactured stone veneer, also known as MSV, is a lightweight building material used as a decorative wall covering for exterior or interior surfaces. Produced by using a concrete mixture that’s poured into a mold and colored using mineral pigments – its porous and light weight properties make it easy to cut and handle, creating compared to natural stone.

Manufactured stone veneer originated in 1962 by a pair of brothers in Vallejo, California. They developed a concrete mixture to cast in flexible molds that were created from natural stone to give it a realistic size and texture. They began distributing this stone into the market under the brand name Cultured Stone®. Today, Cultured Stone remains the industry-leading brand offering premium manufactured stone veneer (MSV) products.  

How is Manufactured Stone Veneer Used?

Manufactured stone veneer as a decorative architectural element that can be used on a variety of project applications. It is applied to the wall using lath, scratch coat, mortar, and grout. Manufactured stone veneer is lightweight, does not require ties or footings, and offers panelized systems for easy installation. This makes it a great alternative to natural stone.

The varied shapes, sizes, colors and textures of manufactured stone veneer provide design versatility that’s perfect for creating an inviting space. Range of applications include

  • Interiors
  • Exteriors
  • Outdoor Living
  • Commercial
  • Multi-family
  • Signage

3 Reasons Cultured Stone® Is A Great Choice

For homeowners, installers and dealers, there are three solid reasons to choose Cultured Stone MSV over a natural stone.

1. Manufactured Stone Veneer Can Save Homeowners Money

For homeowners choosing Cultured Stone, one of the biggest benefits is cost savings. Since the stone is made from cement and not quarried, it’s less expensive to produce compared to natural stone, and the savings are passed on to the consumer. However, not all manufactured stone looks natural. Cultured Stone has created an intricate process to create the most realistic-looking stone product on the market and offer a versatile range of styles.

 A manufactured stone veneer product can cost as much as 50% less than natural full bed depth stone. Another cost saving comes in the form of labor. Read on about the installation process for Cultured Stone and how its light weight features means faster install times and lower labor costs

2. Manufactured Stone from Cultured Stone® Looks Like the Real Deal

Cultured Stone is made from a mold of actual natural stone so it has the shape and texture of a quarried real stone. Before cement is poured into the molds, each stone and brick is literally hand painted piece-by-piece by highly-trained artisans. Using only the highest quality natural mineral oxides, the stone’s surface is infused with rich, authentic tones, offering an unmatched depth and variation in color.

This attention to detail gives consumers an authentic look of natural stone. It also means that Cultured Stone provides a wide range of finishes and styles that are consistent in shape, color, and availability.

According to Joel Ginsberg, branch manager at Hearth & Home Technologies, which sells manufactured stone veneer for interior projects, consistency in color is one of the biggest selling points of Cultured Stone. “If you ever need to replace it or add more to your project down the road, it will be the same color you bought previously. With natural stone, you’ll get whatever color is cut out of the mountain, which may be different from another piece cut somewhere else or at another time.”

The range of offerings with Cultured Stone includes:

  •  20+ textures 
  •  100+ colors 
  •  Accent products 
  •  Capstones 
  •  Hearthstones

Think you can tell the difference between natural stone and manufactured stone? Watch our recent episode of “In Building Design” to see how hard that can be:

3. Manufactured Stone Veneer Is Easier and Faster to Install Than Natural Stone

If you’ve ever held a piece of natural stone in one hand and manufactured stone in the other, the first thing you may notice is the difference in weight. Cultured Stone’s products are made of lightweight aggregate materials and are approximately one-quarter the weight of natural stone.

For installers, this means it’s easier—and therefore faster—to install. There isn’t as much worry or challenge with the stone sliding down the wall as you install it, so your project can be completed more efficiently in less time. Cultured Stone is available in a variety of stone types, including individual pieces and modular, panelized profiles. While panelized profiles offer a quicker installation, individual stone profiles allow for more customization in application and grout technique that can enhance overall design.

 Some of the benefits of installing Cultured Stone include:

  • No ties or footings required 
  • Adheres to any structurally sound surface
  • Simple installation process: lath > scratch coat > mortar and grout 
  • Panelized systems are available 

How to Install Manufactured Stone Veneer

See our series of videos on the installation process for Cultured Stone:

5 Steps to Expertly Source Natural Stone: The Landscape Architects Resource

Posted on by Leave a comment

5 Steps to Expertly Source Natural Stone: The Landscape Architects Resource

Published:

Last Updated:

Author:

instone

With more people spending time outdoors, backyard designs are in high demand. And so is beautiful stonework to create all the amenities for luxurious outdoor living: patios, pools, spas, outdoor kitchens, fireplaces and fire pits, as well as the hardscaping: steps, walls and walkways.

5 Steps to Expertly Source Natural Stone: The Landscape Architects Resource

Instone can provide landscape designers and architects with the stone information, samples, technical specs, shop drawings and custom stone fabrication they need to complete projects and satisfy clients.

It starts with a plan set. When that is sent to Instone, the Fabrication and Design Teams get to work to provide the support that landscape architects’ needs.

A Stone Sourcing Checklist for Landscape Professionals:

“Availability is key,” says Instone’s senior estimator, Nicole Blackburn. “We can let them know what standards we have in stock and how fast they can get it. We provide samples for their requests. We’ll also provide options based on our experience and expertise. We will let them know the time it will take to get the product and the price point so they can take it back to the homeowner to decide on what they want.”

Instone also gives landscape architects the technical data including the stone’s stocking sizes and country of origin, as well as mechanical properties such as density, water absorption, and rupture compression strength.

Example of the product specification Instone provides for each of its Aura stone products.

“Usually, they want to know the density of the stone, how durable it is, how it will hold up under the weather conditions and if the stones get hot underfoot. We can provide all of that information,” says Blackburn.

When the Fabrication and Design Teams receive a plan (or drawing) set of a full backyard design, takeoff and stone schedule, they then provide an estimate to a local stone distributor. Once the quote is approved, the shop drawing process begins for each stone. It includes the type of stone, dimensions, finish and fabrication work such as edging and placement according to the stone schedule. Instone works closely with local distributors, landscape designers and contractors to ensure the shop drawing is perfectly constructed and accommodates their needs.

Once all parties approve the specifics, the work begins with fabrication cuts on the natural stones to prepare them for installation.

Because timing is everything with stone, Blackburn advises homeowners and landscape architects to plan ahead. “Most people want to start backyard projects as soon as winter is ending. The weather is warming up, and they want the stone quickly. They may be limited to what we have in stock, or they will have to wait if their heart is set on a particular stone, we work to get it for them.” She recommends people start their planning process before or during the winter months, so if there is some wait time, the project will be completed by the start of summer.

Instone’s Fabrication and Design Teams are here to help landscape architects and designers get what they need quickly and professionally to create beautiful outdoor living spaces for their clients.


Warehouse Locations

  • 1 Red Valley Rd Millstone NJ 08510
  • 5141 W 122nd St Alsip IL 60803
  • 9318 Erie Ave Navarre OH 44662
  • 26 Commerce Blvd Plainville MA 02762


Get To Know Us Better


Company Information