How To Use Instone’s Game-Changing Virtual Home Design Tool

Visualizer Tool Example
Visualizer Tool Example

How To Use Instone’s Game-Changing Virtual Home Design Tool

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With the Instone Visualizer, you can complete a wall-to-wall virtual home makeover in a matter of minutes. The free online tool allows you to simulate what a home or property would look like after a renovation with any combination of stone products from Instone’s expansive catalog.

Powerful yet simple, the Visualizer offers installers and dealers a way to show clients renderings of projects that can be used to assist with sales, and homeowners a way to browse their options for veneers, pavers and other stone products. Users can upload photos of a job site and redo a wall or patio area with new masonry in a couple of clicks. 

Instone Vice President of Natural Stone Products Justin Alicandro said the Visualizer has made the need to assemble stone samples or create mockups for clients obsolete. 

“This is so much more efficient than the way we used to do things,” Alicandro said. “Homeowners can come out of a session knowing pretty much what they want, and if they don’t like the products once they see real samples, they can tweak the project again in the Visualizer and try a plan B. The Visualizer is such a great tool.”

How It Works

To get started, find or snap a digital photo of your project area and add it to the Visualizer. (If you don’t have an image available, you can browse our samples for one that resembles your property.) Photos should be at least 1600 pixels wide and not exceed 16 MB. A standard camera phone pic will do nicely. 

With the photo now online, the Visualizer’s AI will scan its features and automatically identify areas most likely for stonework. The technology will also recognize features like windows and doors and omit them. If it misses a wall or ground section you’re interested in, don’t worry – you can draw a polygon to highlight the area manually. 

You can then click on any of these areas and choose the interior or exterior Instone masonry product you’d like to see applied there. Once it appears, you can try different brands, profiles, and colors to see how they look, and even change the stone sizes on the fly. The images you create can be saved, shared, and easily edited later. 

Fine-Tuning

The Visualizer has multiple editing tools to help fine-tune your renderings and make them more realistic. You can adjust the opacity of the masonry to totally block out the surface beneath it or to allow important features to peak through. Another tool allows you to adjust the perspective, which can realign the stone if it’s not quite level or doesn’t track the angle of the surface accurately. 

For the best results, we recommend taking your photos facing straight ahead toward the surfaces that will be clad. If possible, it’s best to move any furniture or other obstructions out of the way.

The Visualizer will even help you simulate the appearance of non-stone upgrades. You can apply paint colors to your banisters and doors or try out new shingle styles and colors on the roof. These features can be combined with the stone improvements to give you a full picture of how all of the materials will look together.

visualizer editing tools
Before and after using the Instone visualizer with Pangaea® 3 Course Ashlar Oxford

Share & Create a Report

The Visualizer offers a range of options for sharing before and after images with clients or anyone else who may be interested in giving feedback. You can quickly export the renderings as JPG and PNG files or use share buttons to email them or post them to Facebook, Twitter/X or Pinterest. 

Of high value to masonry professionals, the system can generate attractively formatted reports showing the finished home and thumbnails identifying all of the products featured in the project. 

“For a contractor trying to win a job, price is obviously important, but if you can demonstrate for a homeowner what their house is going to look like when it’s complete, that will definitely set you apart from others trying to quote the job,” Instone Chief Operating Officer Rob McKay said. “Ultimately, a lot of people will still want to see a sample and feel it in their hands, but the Visualizer is a great tool to help them narrow down their choices.”

Watch Our Full Tutorial

For a full demonstration of what’s possible with the Visualizer, watch our training video (“Pro Tips for Selling With The Instone Visualizer”) above. You can also check our Visualizer page for FAQs and a series of shorter videos with tips and demos focused on specific Visualizer questions.

Elevate Your Home with Stone Veneer: 5 Perfect Places for Accent Walls

Pangaea Fieldstone
Pangaea accent wall

Elevate Your Home with Stone Veneer: 5 Perfect Places for Accent Walls

In the world of home construction and DIY, creating an accent wall isn’t just about aesthetics; it’s about making a bold statement. These accent walls, also known as feature walls, are where craftsmanship meets character, and they’re more than just a visual interest; they’re a game-changer for your project.

While paint and wallpaper have their place, they can’t match the enduring value and impact of stone veneers and architectural tile. Accent walls not only elevate the aesthetics but also add substantial value to a property, and it’s simple to maintain, ensuring your home interiors remain a source of awe for decades.

Choosing the right spot for an accent wall might seem challenging, but often, the room itself provides strong cues. Here, we delve into five strategic settings perfect for your stone veneer accent wall.

Artepiso Orchid
Artepiso Orchid

1. First Impressions Matter

Remember, you don’t get a second chance to make a first impression. Stone veneer on a wall greets your guests and sets the tone for your entire space. It’s the introduction that demands attention and admiration.

The placement of the Artepiso Orchid wall tiles in the space above acts as a focal point for anyone who may walk through the front door. These playful tiles, like any framed art, are sure to get the conversation started and create a welcoming atmosphere as soon as guests enter the house.

Light and easy to install, Artepiso 3D architectural tile adheres to most surfaces with a simple and inexpensive installation. They can also be painted for an attention grabbing splash of color.

Beon Stone® Carbo Classic
Beon Stone® Carbo Classic
Pangaea Fieldstone Cambrian
Pangaea® Fieldstone Cambrian

2. Accentuate the Architecture

Craftsmen know that great rooms deserve great features. Stone veneer can turn ordinary walls into stunning showcases. Fireplaces, floating room dividers, and walls with architectural details become canvases for your creativity.

A masterful example of this approach can be achieved with Be.on Stone® Carbo Classic veneer panels. Rather than installing shelves in the cutout section of the kitchen shown above, a stone matching the style around the adjoining room was applied, with artwork placed over it. From this vantage point, it gives the appearance of a window that offers a peak at the stone wall continuing behind it.

Ready to accentuate your home walls with another quick renovation, then look no further than your dated fireplace. Building materials like thin stone veneer and Pangaea® Fieldstone Cambria, seen above, transform any drab fireplace wall or surround into the family’s room’s best feature. 
See more fireplace inspiration in our blog, 5 Interior Projects To Tackle This Winter with Stone Veneer.

Pangaea® New England Quarry Ledgestone
Artepiso Andes
Artepiso Andes

3. Chase the Light

Sometimes, all you need to find the perfect spot for your accent wall is to follow the light. Let the natural light be your guide, drawing visitors’ eyes to your masterpiece. However, be cautious with walls that get intense backlighting or the window views will overshadow the veneer.

When crafting the room with those captivating waterfront views in mind, practicality was key. The choice of Pangaea® New England Quarry Ledgestone veneer wasn’t just about aesthetics; it was a smart decision. It blends seamlessly with the elegant wood paneling on the ceiling, all while ensuring the natural light from those massive windows takes center stage.

For those of you who like to get creative with lighting, consider adding some excitement with Artepiso 3D architectural tiles, seen here in hexagonal Andes shapes. These tiles boast intricate grooves and peaks, creating a mesmerizing interplay of light and shadow. And if you want to kick it up a notch, apply a coat of vibrant, glossy paint to make them shine even brighter.

Cultured Stone Echo Ridge Country Ledgestone
Cultured Stone® Echo Ridge Country Ledgestone

4. Read the Room

Look at the room’s layout; it often reveals the ideal accent wall location. Is there a wall where all the furniture converges? Maybe one housing a fireplace or TV? That’s your focal point, and that’s where stone veneer shines.

Take a look at the arrangement of the above living room, featuring Cultured Stone’s® Echo Ridge Country Ledgestone veneer. Would a feature have made better sense anywhere else? Note how the veneer calls out to the stone visible through the window on the home’s exterior.

Winesburg Plank
Dutch Quality Winesburg Plank 4&6 

5. Beside Views

In the bedroom, the most impactful accent wall is typically the one behind the bed. It highlights the bed as the most important feature of the room (which it is), and with the right material choice, can look like an extension of the headboard itself. And when you’re laying in bed, the view of an accent wall straight ahead may not have the calming effect you need.

Take a look at the red and brown hues of the Cultured Stone® Winesburg Weathered Plank 4&6 veneer. This manufactured stone was molded to precisely replicate the grain and character of reclaimed barn wood; its artistry and craftsmanship are molded to replicate the warmth of reclaimed barn wood.

We Make It Easy!

Creating a statement with stone veneer has never been easier. six brands of natural and manufactured stone veneer products available in hundreds of colors, shapes and sizes, Instone is your partner in making your vision a reality. 

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A Step-by-Step Guide to Stone Veneer Fireplace Upgrades

Pangaea Fieldstone
Pangaea Fieldstone

A Step-by-Step Guide to Stone Veneer Fireplace Upgrades

Ready for a decorative fireplace makeover? If that old brick fireplace doesn’t quite match your home’s new vibe, there’s no need to fret. Think of it as an opportunity rather than a challenge.

Swapping out the dated look for a stylish stone veneer fireplace is simpler than you might think. And guess what? In most scenarios, you can leave those bricks right where they are.

Sure, red brick fireplaces have that quintessential American charm. But, if yours looks a bit weary after years of cozy fires, it might be time for a change. While some folks opt for a quick brick fireplace makeover with heat-resistant paint, nothing beats the elegance and value boost of a natural stone facade.

Wondering about the how-tos? Whether you’re thinking of adhering stone veneers directly onto the bricks or using nifty tools for an extra-sturdy bond, we’ve got the lowdown. Take a look at your options and tap into Instone’s treasure trove of resources to guide you every step of the way.

Prepping for Interior Stone Veneer

Before you dive into your fireplace transformation, it’s essential to set the stage for a smooth installation. Start by laying a tarp around the fireplace area. This step ensures that any stray mortar or debris doesn’t play havoc with your floors.

Next, give those bricks some TLC. It’s important to remove any dirt, dust, or loose materials that could compromise the adhesion of the stones. A vacuum with a brush attachment should do the trick for most of the cleaning. For stubborn spots, a gentle wipe with a damp sponge will work wonders. And if you come across areas of the brickwork that are crumbling or a bit unstable, consider giving them a light sanding to create an even surface.

Stone veneer prep

Choose Your Backing

Option 1: Metal Lath

Want to ensure that your stone veneer clings on like a champ? Enter the metal lath. This meshy marvel is not only strong but also flexible. Shape it around your fireplace, get it to hug those corners, and even trace out that fancy mantel.

After drilling or nailing the lath into the bricks, you’ll want to apply a scratch coat over its entire area. Fill all of the gaps with mortar, build about ½ inch layer on top of the lath, and comb over it with the trowel’s teeth to create grooves for the stones to grip to. Once the scratch coat dries, you can begin applying mortar to the back of the stones and attach them to the surface.

Option 2: Cement Board

Want a simpler DIY? Then cement board might be your best bet. It offers a clean slate, making your veneer application smooth and easy. After fastening the cement board to your fireplace, you’ll want to spread a scratch coat, groove it nicely, let it dry, and then give it time to dry.

Then you can apply mortar to your stones and install them with ease.

Option 3: Direct Application

Got a fireplace in tip-top condition? Why not skip the lath or cement board and go direct? Apply the veneer straight onto the brick, but make sure those bricks are ready for the spotlight — means no crumbling faces, loose bricks, unstable cracks, or other substances on the fireplace that could weaken the bonding.

 A tiny caveat: if your bricks have a paint job, it’s best to opt for either Option 1 or 2.

Get Your Materials Ready

Stone Veneer or Stone Veneer Panels?

Dutch Quality Industrial Grey Plank
Dutch Quality Industrial Grey Plank
Quail Grey Dutch Quality Veneer
Quail Grey Dutch Quality Veneer
Cultured Stone Echo Ridge Country Ledgestone Fireplace in Living Room
Cultured Stone Echo Ridge Country Ledge

Veneer Panels

In a bit of a hurry? Interloc natural stone veneer panels or Cultured Stone Pro-Fit faux stone panels might be your speed. These mechanically fastened panels simplify installation and reduce installation time.

Pangaea Fieldstone Cambrian
Pangaea Fieldstone Cambrian
Pangaea Grigio Ledgestone
Pangaea Grigio Ledgestone
Pangaea® Fieldstone Westcoast
Pangaea Fieldstone Westcoast

Stone Veneer

If you choose traditional stone veneer take the time to do a little prep. Before you begin, make sure your stones are clean and lay them out in your desired pattern.

Be sure that you have all the necessary materials at hand. Always follow the manufacturer’s guidelines for installing your chosen type of stone veneer. In most cases, you’ll need your trusty trowel, type S Mortar, and a masonry saw before getting started.

For more detailed instructions, check out these comprehensive guides for Cultured Stone and Pangaea.

If you’re seeking inspiration for your fireplace makeover, take a look at these inspiration pages.

And if the DIY route isn’t your cup of tea, you can find a certified installer near you by searching our database.

Let Instone Make it Easy

Navigating the world of stone veneer fireplaces can be overwhelming, but don’t sweat it! Instone’s network of suppliers is ready to guide you. They’ll help you pinpoint the perfect method and materials tailor-made for your project. Ready to rock that decorative fireplace transformation? Contact Instone today for a dealer in your area.

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Warm Up The Indoors With Cultured Stone Manufactured Stone Veneer

Warm Up The Indoors With Cultured Stone Manufactured Stone Veneer

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Winter is coming. With the chilly temperatures driving us indoors more, wouldn’t it be nice to visually warm up your home so you can feel extra cozy in the months ahead? Cultured Stone is a manufactured stone veneer (MSV) product that looks like natural stone at a fraction of the price and with a lighter weight for easier and faster installation.

Not only is Cultured Stone the longest running MSV maker on the market, they are leading innovators when it comes to their production process and selection of design styles.

“A big part of their success is their constant innovation of colors and textures,” says Tim Wood, Stone Division Manager at Best Block Company. “And they do a very good job with consistency. If you want to put an addition on your home that was built 10 years ago and you want to use the same stone, chances are very good it will match.”

Cultured Stone Has More Varieties of Colors and Textures Than Any Other Stone Product

For Wood, the key selling point of Cultured Stone is that they always have something new to offer. “They really drive the industry forward as far as their colors. When they come out with a new color, everybody else scrambles to make something similar,” he says. “Their whole design team really keeps up on trends for shapes and textures and colors, which no other company does. As a supplier, we really like that because having something new gives us an opportunity to get out in the market and update people.”

Take a look for yourself at some of the options of Cultured Stone:

Cultured Stone Is Readily Available

Like many products during the pandemic, supply chain issues slowed availability and extended lead times. But Wood says that these days everything is pretty much back to normal. 

“Cultured Stone inventory levels are good, freight availability is good,” he says. “We’re able to get Cultured Stone within a few days of lead time.”

The trusted name in manufactured stone veneer is back and better than ever and we just had to show our appreciation.

Cultured Stone is Eco-friendly

When it comes to being environmentally aware about products for a home, natural stone just sounds like it would be an obvious choice. However, a big part of going down a more environmentally-friendly path is looking at how products are made and sourced. Upon closer inspection, you’ll find that natural stone is a finite resource that is extracted from the earth, resulting in damage to our landscapes during acquisition and damage to the environment in processing the raw materials.

It also requires more energy to transport because of its weight.

With manufactured Cultured Stone veneer products, architects, builders, and homeowners can reduce their energy and sourcing footprint without compromising strength, durability or aesthetics. Cultured Stone products contain an average of 58% pre-consumer recycled content. The company also uses low-emitting materials and manufacturing processes in the production of its products, including a closed-loop system for water consumption.

Unlike much heavier natural stone, manufactured stone may not require concrete footings for support. Cultured Stone products can weigh as little as eight to 12 pounds per square foot.

Because of its sustainable manufacturing footprint, architects and builders using Cultured Stone can earn LEED® credits for indoor air quality and recycled content.

As a dealer, Wood says he always tries to mention the environmental aspect. “We try to throw it out there to our builders and their clients. It’s another added bonus. And homeowners can mention at their dinner parties that their house uses green products. It’s kind of a cool thing to be able to say.”

Uses for Interior Design With Cultured Stone 

Fireplace surrounds: If your fireplace is out of date with tired brick or tile, give it a natural stacked stone look without building a whole new fireplace.

Accent feature wall: Warm up a plain space with the natural charm of stone. The rich colors and textures add interest and create a cozy environment.

Home office Zoom wall: Make your office setting reflect your personality with the color and texture of natural stone, delivering the perfect background wall for your Zoom meetings.

Kitchen backsplash: You look at your kitchen backsplash every day when you make meals. Make it aesthetically pleasing with the look of natural stone in a color and texture that speaks to you.

Wine cellar: Create some old-world character in a room where slowing down and enjoying a good glass wine means living the good life.

Cultured Stone Home Exterior Ideas 

If you’re planning your summer project ahead of time during the winter months (which we highly recommend), consider Cultured Stone for the following areas:

  • Outdoor kitchens
  • Outdoor fireplace surrounds
  • Entryways
  • Posts, pillars and lampposts
  • Wainscot siding

Cultured Stone Is Easy to Maintain

One of the biggest tests of Cultured Stone versus natural stone is durability. Yes, it’s true, natural stone is extremely durable because it comes from the earth and can withstand extreme conditions for exterior use. But it turns out that Cultured Stone is no slouch in the durability department either, especially for interior use. The only caution is not to chip it because the color is only on the surface and not all the way through the cement interior. However, even if you accidentally bump something against it hard enough to chip it, you can check with your dealer to assess the damage. They have tint kits for an easy fix.

Keeping it clean is simple and easy. For interior use, you only need to do occasional dusting as you would any surface. If it really needs a clean, such as on exterior uses, a mild detergent with some water and a stiff bristle brush is all you need. Be sure to rinse thoroughly to get off any soap residue.

You should never use chemicals or power washing on Cultured Stone since the color is on the surface; it may take the color off. Sealants are also not needed.

The look of natural stone can bring a little bit of Mother Nature’s beauty into your home, add interest and aesthetic appeal, and make your home feel more warm and inviting as you snuggle in for the winter months ahead.


Learn More About Cultured Stone
on Our Product Page

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

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Be.On® Stone Rialto Canyon

Be.On® Stone is the Product of Choice for Exterior Stone Siding Projects in the Winter

When the cold weather hits, many building and home improvement projects come to a halt. But not stone veneer projects using Be.On Stone. This manufactured stone veneer product is applied as a mechanically fastened screw-on panel that doesn’t require mortar (which is temperature sensitive). Installation involves a starter strip, and the panels are set in place.

“The nice thing about Be.On Stone is you don’t need a mason to install it,” says Chris Miller, Instone’s territory sales manager. “If you’re a little bit handy, you can do it yourself. There’s not much to it. And it looks great.”

If you’re worried about moisture getting behind your stone veneers and creating mold issues, you can forget about it with Be.On Stone. The panels come with a D.Rain moisture management system, a track gutter system behind the stone. Any water, humidity, rain or snow that gets behind the stone will just drain right out the bottom. 

“You’ll never have moisture damage to any of your sheathing or house wrap, which is awesome!” exclaims Miller. “And it will save you money because typically, with a mortar application of natural stone, you need three or four different types of water barriers on the house, which can get expensive. With Be.On Stone, you only need one.”

Because of its mortar-less application, Be.On Stone can be applied anywhere, even in freezing temperatures. “We’ve had guys out there in negative 15 degrees installing it,” says Miller. “I don’t recommend that, but it can be done!” The screw-on application and z-shaped edges that allow it to be put together seamlessly and form inside and outside corners without separate corner pieces also make for a quicker install than a mortar install. “We’ve had crews install around 200–400 square feet in a day. With a mortar product, you’re looking at only 20–50 square feet a day,” says Miller.

For more information on Be.On® Stone, explore our product page. Interested in stock? Check out our portal page.

Also be sure to check out our Be.On® Stone Inbuilding Design Episode Below!

Interloc is One of the Fastest Installs of Natural Stone Siding

Another product option for installing stone siding in the winter months is Interloc. Unlike other stone siding veneers that are loose pieces that need to be applied one at a time, Interloc is made out of pre-cut panels that fit together and can be installed very quickly, saving time and money.  

It begins with a starter strip on the top or bottom of the install area. Once that is in place, it creates a straight line on which to lay the rest of the panels and corner pieces, which lock together with hidden joints to create a straight, seamless look.

 “It can be assembled and installed very quickly,” says Miller, “It’s designed

 to get teams off the jobs faster, which saves the homeowner money on labor costs.”

Interloc New England 

Interloc is applied with mortar, so be aware that the outside temperature needs to be above 40 degrees to avoid bonding issues. Interloc can be applied in winter in areas with temperatures that fluctuate between freezing and above. Plan the installation for when at least a week of above-40 temperatures is forecast. Some installers will also build a tent around the install area to maintain the right temperature. We recommend hiring a professional to install Interloc.

For more information on Interloc, see our product page. Interested in stock? Check out our portal page.

Want To Learn More About Interloc Products? Check Out Instone’s Jake Alicandro Break Down the Installation Process Below

Be.On® Stone and Interloc for Wintertime Stone Veneer Interior Projects 

Have you imagined how you can add a little extra something to your home interior décor? Use all that time indoors during winter to fix up your home and add some character with stone veneer. Both Be.On Stone® and Interloc can be used indoors for a variety of home improvement projects, such as:

  • An accent/feature wall
  • A Zoom background wall
  • Wainscoting
  • Kitchen backsplash
  • Fireplace surrounds

As mentioned previously, Be.On Stone’s easy install can be done by a handy DIYer. We recommend hiring a professional when installing Interloc, since it requires a mortar application.

So don’t give up on your home during the winter. Use the time to improve your curb appeal and resale value by adding the charm and beauty of stone veneer siding.

Cottagecore Style: Bringing Nature Indoors with Stone Veneers

Cottagecore Style: Bringing Nature Indoors with Stone Veneers

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As winter moves in, if you’re looking for ideas to cozy up your home, look no further than the cottagecore trend. This lifestyle aesthetic celebrates the slow-paced, romanticized aspects of countryside living and bringing elements of nature indoors. Cottagecore began with streams of photos on social media around 2018 and really gathered steam during the pandemic for those wanting to embrace staying home and sheltering from the fast-paced, modern world. The look is now hitting the mainstream as an interior design style that provides balance from the hustle of life as we begin post-pandemic normalcy.

What is Cottagecore Interior Design Style?

Rustic, farmhouse and antique furniture, vintage collectibles, handmade items and decorative textiles, fresh and dried flowers, warm tones of aged and well-loved pieces are just a few of the elements you’ll want to incorporate to create this vibe in your home.

If it looks familiar to you, it may be because it borrows elements of other popular design trends such as shabby chic, cottage, granny, and English country. The idea is to strive for simple pleasures and comfort with a focus on nature and sustainability. A large aspect of cottagecore is using and repurposing items you already have—or have gathered from your own rural property—such as produce and flowers and handmade items. It also involves bringing in vintage or antique items, rather than those that are mass-produced, to produce a sense of calm and tranquility.

For Tara Kelly, whose blogs on The Art of Cottagemaking and Instagrams are filled with English-cottage style decorating tips, handmade how-tos, recipes and gardening inspiration, she says cottagecore is about creating a lifestyle that speaks to you, “I grew up on a small farm, so it’s about getting back to my roots and country life,”. she says. “Cottagecore embodies a slower way of living, less reliance on modern technology and appreciating the little things, as little or ordinary as they may seem. It’s about how I choose to go about living life: engrossed in nature, putting myself and my family first, and creating things that feed my soul.”

How to Use Stone Veneers for the Cottagecore Look

Adding elements of stone to your interior and exterior environment is a seamless fit for this design style to reflect nature and old-world charm. There are several ways you can use stone veneers to easily and instantly create the cottagecore look of a quaint home in the European countryside.

Add a stone feature wall: Create interest on a bare wall by using stone from top to bottom for a feature/accent wall. This wall could be anywhere in the home, from enhancing a headboard behind the bed in the bedroom, to a living room or a dining room. The look of natural stone will warm up the space with texture and color (not to mention it will look great for Instagram photos and videos or as a backdrop for Zoom meetings.) If you don’t want to commit to a full wall, stone wainscoting can also add some natural-looking texture to a space.

Do your kitchen backsplash in stone: A big part of the cottagecore lifestyle is spent in the kitchen. If you look at any cottagecore content creator’s social pages, you’ll find photo after photo of people baking pies and pouring tea. So the kitchen is the perfect place to incorporate stone into your backsplash, making you feel you’re cooking in an authentic English country kitchen.

Redo your fireplace surround with stone: If your fireplace is outdated and just not giving snuggly vibes, you can use stone veneers to basically wrap your existing fireplace and make it look like it was built with authentic stacked stone to add character and a vintage look.

Home exterior: Spice up the entryway of your home by using stone veneer for a textured, timeless look. Use it around doorways, posts and lampposts or as a wainscot siding.

Design Inspiration: Cottagecore

Need some more inspiration? Check out our mood boards:

What Stone Veneers Work Best for Cottagecore Décor?

We suggest these stone veneer options for your cottagecore home upgrade:

Pangaea – a high-quality natural stone veneer with easy installation made by a sustainably-forward-thinking company.

Cultured Stone – a manufactured stone veneer that is made with eco-friendliness in mind by using an average of 58% pre-consumer recycled content.

Dutch Quality – a manufactured stone veneer inspired by nature. It is made using art and technology for an authentic natural stone look.

Install a stone accent in your home, gather some wildflowers from the field and you, too, can be like an Instagram cottagecore influencer pouring a long, slow cup of tea before you tuck into a freshly baked pie and crack open a vintage book in front of your stone fireplace.

Ready to go cottagecore? Make your wish list and contact us for samples of Pangaea, Cultured Stone and Dutch Quality stone veneers.

3 Reasons to Use Cultured Stone® on Your Project 

3 Reasons to Use Cultured Stone® on Your Project 

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When selecting a stone veneer for your interior and exterior designs, the question often arises: natural or manufactured stone veneer? There are benefits to both, but the biggest considerations are: how does it look and how much will it cost?

What is Manufactured Stone Veneer?.

Manufactured stone veneer, also known as MSV, is a lightweight building material used as a decorative wall covering for exterior or interior surfaces. Produced by using a concrete mixture that’s poured into a mold and colored using mineral pigments – its porous and light weight properties make it easy to cut and handle, creating compared to natural stone.

Manufactured stone veneer originated in 1962 by a pair of brothers in Vallejo, California. They developed a concrete mixture to cast in flexible molds that were created from natural stone to give it a realistic size and texture. They began distributing this stone into the market under the brand name Cultured Stone®. Today, Cultured Stone remains the industry-leading brand offering premium manufactured stone veneer (MSV) products.  

How is Manufactured Stone Veneer Used?

Manufactured stone veneer as a decorative architectural element that can be used on a variety of project applications. It is applied to the wall using lath, scratch coat, mortar, and grout. Manufactured stone veneer is lightweight, does not require ties or footings, and offers panelized systems for easy installation. This makes it a great alternative to natural stone.

The varied shapes, sizes, colors and textures of manufactured stone veneer provide design versatility that’s perfect for creating an inviting space. Range of applications include

  • Interiors
  • Exteriors
  • Outdoor Living
  • Commercial
  • Multi-family
  • Signage

3 Reasons Cultured Stone® Is A Great Choice

For homeowners, installers and dealers, there are three solid reasons to choose Cultured Stone MSV over a natural stone.

1. Manufactured Stone Veneer Can Save Homeowners Money

For homeowners choosing Cultured Stone, one of the biggest benefits is cost savings. Since the stone is made from cement and not quarried, it’s less expensive to produce compared to natural stone, and the savings are passed on to the consumer. However, not all manufactured stone looks natural. Cultured Stone has created an intricate process to create the most realistic-looking stone product on the market and offer a versatile range of styles.

 A manufactured stone veneer product can cost as much as 50% less than natural full bed depth stone. Another cost saving comes in the form of labor. Read on about the installation process for Cultured Stone and how its light weight features means faster install times and lower labor costs

2. Manufactured Stone from Cultured Stone® Looks Like the Real Deal

Cultured Stone is made from a mold of actual natural stone so it has the shape and texture of a quarried real stone. Before cement is poured into the molds, each stone and brick is literally hand painted piece-by-piece by highly-trained artisans. Using only the highest quality natural mineral oxides, the stone’s surface is infused with rich, authentic tones, offering an unmatched depth and variation in color.

This attention to detail gives consumers an authentic look of natural stone. It also means that Cultured Stone provides a wide range of finishes and styles that are consistent in shape, color, and availability.

According to Joel Ginsberg, branch manager at Hearth & Home Technologies, which sells manufactured stone veneer for interior projects, consistency in color is one of the biggest selling points of Cultured Stone. “If you ever need to replace it or add more to your project down the road, it will be the same color you bought previously. With natural stone, you’ll get whatever color is cut out of the mountain, which may be different from another piece cut somewhere else or at another time.”

The range of offerings with Cultured Stone includes:

  •  20+ textures 
  •  100+ colors 
  •  Accent products 
  •  Capstones 
  •  Hearthstones

Think you can tell the difference between natural stone and manufactured stone? Watch our recent episode of “In Building Design” to see how hard that can be:

3. Manufactured Stone Veneer Is Easier and Faster to Install Than Natural Stone

If you’ve ever held a piece of natural stone in one hand and manufactured stone in the other, the first thing you may notice is the difference in weight. Cultured Stone’s products are made of lightweight aggregate materials and are approximately one-quarter the weight of natural stone.

For installers, this means it’s easier—and therefore faster—to install. There isn’t as much worry or challenge with the stone sliding down the wall as you install it, so your project can be completed more efficiently in less time. Cultured Stone is available in a variety of stone types, including individual pieces and modular, panelized profiles. While panelized profiles offer a quicker installation, individual stone profiles allow for more customization in application and grout technique that can enhance overall design.

 Some of the benefits of installing Cultured Stone include:

  • No ties or footings required 
  • Adheres to any structurally sound surface
  • Simple installation process: lath > scratch coat > mortar and grout 
  • Panelized systems are available 

How to Install Manufactured Stone Veneer

See our series of videos on the installation process for Cultured Stone:

Explore the Wonderful World of Accent Walls

Explore the Wonderful World of Accent Walls

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Shannon Hart is the senior interior designer for Minneapolis, Minnesota-based Studio Grey. The studio specializes in creating notable commercial and residential environments using interior design, furniture, fixture and lighting specifications, and coordination of graphic design elements. Shannon shared her thoughts on the ways feature walls enhance spaces, things to keep in mind when planning them, and which Instone materials might be the perfect fit for your project. 

No one wants a 0/10 from Room Rater. When staff meetings, client presentations and practically every other aspect of our work lives life migrated to Zoom two years ago, it created a sudden demand for backdrops that looked stylish and professional. Studio Grey received its share of inquiries.

“The requests came in to add some layering, so you’re not just a floating head with a blank wall behind you,” said Shannon Hart, the studio’s senior interior designer. “In those instances, depending on budget, we typically recommend installing a stone wall behind you – something textural but neutral. You want to avoid a lot of red paint or a crazy wall if you want people to focus on what you’re saying.”

Like virtual meetings and many other pandemic-spurred trends, the accent wall is here to stay. Accent walls, also called feature walls, have a separate look than the other walls in a room, creating a visual departure that can bring a space to life. 

Artepiso Cedar available from Instone.

“We use accent walls as a way to create rhythm but also to break up a space. In a room with white or simple walls, you can use color, wood, stone, or graphic patterns to add extra texture and layers,” Hart said. “It gives your eye a place to focus on and adds intrigue to the space.”

Pangaea® Westcoast available from Instone adds the WOW factor on this fireplace and accent wall. 

Instone offers a variety of options for accent walls, such as its Pangaea® natural stone veneers and Artepiso 3D concrete tiles. Pangaea’s thin stone tiles are striking, easy to install and available in seven natural colors. With dozens of shapes and textures to choose from, Artepiso tiles are versatile, can be painted in solid colors or patterns of your choice, and reflect light in stimulating ways.

Artepiso Cedar available from Instone. Photo from the Instone headquarters. 

The When and Where of Accent Walls

An accent wall can be used in virtually any kind of space, Hart said. When considering one for your home or office, she said a good first step is to think about what the flow of the space is and where the highest impact would be. If people walk by a wall every day without glancing in its direction, it may not be the best outlet for your creative energy. 

Know your budget before deciding what materials to use and whether you’d like to cover the full wall or just a section, Hart said. It also helps to think ahead about your long-term goals for the design. Paint or wallpaper accent walls are simple, inexpensive and can be switched easily down the line, while stone arrangements can last and maintain their beauty for many years.

“Consider how long you want to be in the space and how often you’re willing to switch it out. If it’s something that’s bricked in, that’s got mortar behind it, that’s a more intensive install. If I were to recommend a stone, I’d say lean toward something neutral that won’t age itself if it has a specific style to it,” Hart said, adding that Pangaea’s natural black, grey and white stones are excellent options. 

As an alternative to the stone, Hart said many of Artepiso’s 3D tiles can be used to project a fun and kinetic environment – perfect for a tech office or modern commercial spaces, for example. Some of its more natural shapes, like the half-circle Amazons, would be great choices for a home accent wall.

“Geometric shapes are very energetic, if you will, so I think they might be best in a more lively setting,” Hart said. “You can keep the natural shapes for your own soothing spaces if that’s what you prefer.” 

Artepiso Andes available from Instone.

Building Accent Walls Around Existing Features

Hart said there’s no reason why you can’t create accent walls around existing features like windows and fireplaces. Removing old mantels and dressing up the fireplace with new materials can make a huge impact on the room in a cost-effective way. However, she cautions that the variety of materials used should be minimized to avoid the wall looking chaotic, especially if you plan on adding accessories such as artwork and framed photos. 

Geometric accent wall. Design by Studio Grey and photographer Spacecrafting.

Some of her favorite uses of accent walls were in Studio Grey’s design in the commons areas of the Trademark Apartments, a student-centered complex located near the University of Minnesota campus. Mosaic tiles from a local manufacturer were used to add dressing and color in a mailbox wall area that was functional but not pretty. The project employed plenty of natural features, like an accent wall in the lobby with faux moss panels planted between wooden columns that gives the feel like you’ve entered a forest.

Geometric accent wall. Design by Studio Grey and photographer Spacecrafting.

For a society that spends so much of its time in built environments, Hart said you can’t go wrong by bringing a bit of the outdoors indoors. 

“There’s a reason Mid-Century Modern is so popular right now. There’s a lot of natural, soothing shapes and materials in there, so lean into that and lean into that we’re people on a green earth and share our nature. We all need a little soothing in the times we’re in,” she said