Top 5 Trends in Manufactured Stone Veneer and Thin Brick Design for 2025

Top 5 Trends in Manufactured Stone Veneer and Thin Brick Design for 2025

As we move into 2025, the design world continues to evolve with new innovations in building materials. Manufactured stone veneer (MSV) and thin brick are leading the charge, offering both aesthetic appeal and durability for a variety of applications. These materials are highly sought after for their versatility, low maintenance, and wide range of styles, making them ideal for both residential and commercial projects. Whether you’re designing interior walls, exterior facades, or landscaping features, these materials are transforming the way we approach architecture.

Here’s a breakdown of the top five trends in manufactured stone veneer and thin brick applications, design, and innovation for 2025.

Toro Stone™ Charcoal / Reclaimed Brick

1. Sustainability: Eco-Friendly Materials and Green Building Practices

Sustainability is a major priority for both designers and homeowners in 2025. Manufactured stone veneer and thin brick are now being produced using eco-friendly materials and methods to reduce environmental impact.

Energy-Efficient Production: Advances in manufacturing techniques now make it possible to create thin brick and MSV products with less energy consumption and reduced waste, making them more sustainable than ever.

Recycled Materials in MSV and Thin Brick: Both manufactured stone veneer and thin brick manufacturers are increasing the use of recycled aggregates and materials such as post-consumer glass, recycled concrete, and natural stone dust. These sustainable building materials reduce the carbon footprint while maintaining the high-quality look and feel of traditional stone and brick.

Low-VOC and Non-Toxic Finishes: As the demand for healthier indoor environments grows, more MSV and thin brick options are being offered with low-VOC or VOC-free finishes. This makes them ideal for residential projects, particularly in areas like kitchens, bathrooms, and living rooms where air quality is essential.

Toro Stone™ Terra Cotta / Fast Set

2. Larger Formats and Customizable Options for Stone Veneer

In 2025, bigger is better when it comes to both manufactured stone veneer. There is a noticeable shift toward larger panels and customizable formats, particularly in modern and minimalist designs.

  • Large Format Stone Veneer Panels: Large, seamless panels of manufactured stone veneer are becoming increasingly popular for creating dramatic feature walls, facades, and columns. These oversized panels require fewer joints, resulting in a clean, polished look with less maintenance.
  • Custom Shapes and Patterns in Thin Brick: Designers are also experimenting with more intricate layouts using thin brick. Custom shapes, such as chevron, herringbone, and vertical stack patterns, are becoming popular for adding texture and visual interest. Thin brick’s flexibility allows for creative expression, enabling designers to integrate modern or rustic elements depending on the project.
  • Modular Stone Veneer: Modular stone veneer systems are being developed to fit together seamlessly, allowing for customized looks and easy installation. Whether using larger panels or brick-sized pieces, these options provide flexibility without compromising design integrity.
Toro Stone™ Cappuccino / Treble Stone

3. Blended Colors and Mixed Textures: Creating Depth and Interest

A major design trend for both MSV and thin brick in 2025 is the blending of textures and colors to create depth and a layered aesthetic. These materials are becoming more versatile as designers explore new ways to combine different stone and brick finishes.

Textured Thin Brick in Modern Spaces: Thin brick is being used in new ways, especially in contemporary spaces where the focus is on subtle textures and natural finishes. By selecting bricks with a variety of surface textures—ranging from rough to smooth—designers can create feature walls that look sophisticated yet grounded in nature.

Mixed Textures in MSV and Thin Brick: One of the most exciting trends is the combination of different textures within a single installation. Whether pairing smooth, polished stone veneer with rough-hewn stone or contrasting matte and glossy finishes in thin brick, the juxtaposition of materials adds visual complexity and sophistication.

Gradient and Color Transitions: Color gradients and subtle transitions are trending for both MSV and thin brick. Designers are opting for materials that offer soft fades from light to dark, mimicking the natural aging process of stone and brick. Earthy tones, such as warm browns, greys, and terracotta reds, are increasingly popular as they evoke a timeless, organic feel.

Toro Stone™ Blanc / Reclaimed Brick and Hill Country / Cobblestone

4. Indoor-Outdoor Integration: Seamless Transitions with MSV and Thin Brick

The trend for seamless indoor-outdoor living continues to grow, and both manufactured stone veneer and thin brick are key materials in creating these fluid transitions between spaces.

Accent Walls and Feature Fireplaces: Thin brick is being used to create stunning accent walls, often paired with other materials like wood or metal for a contemporary design. MSV’s versatility makes it perfect for framing focal points like fireplaces, creating a striking visual element in both living rooms and outdoor settings.

Outdoor Living Spaces with MSV and Thin Brick: Outdoor kitchens, patios, and fire features are increasingly designed using manufactured stone veneer and thin brick to create visually cohesive spaces that blend with interior design. MSV’s durability against the elements and thin brick’s ability to integrate with various styles make them ideal choices for landscaping features like retaining walls, planters, and garden paths.

Indoor Walls and Exteriors: MSV and thin brick are being used to connect indoor and outdoor spaces with a uniform look. Many homeowners are using MSV on exterior facades, and then repeating similar patterns or textures inside to create a harmonious flow. This is particularly true for luxury residences, where the goal is to create a unified aesthetic across the entire property.

Toro Stone™ Lone Peak / Canyon Stone

5. Handcrafted and Artisanal Designs: Personalized Finishes for MSV and Thin Brick

In 2025, the desire for bespoke, artisanal craftsmanship is influencing the design of both manufactured stone veneer and thin brick. Consumers are seeking more personalized options that offer a distinctive, high-end appeal.

Luxury Finishes with Enhanced Durability: In response to the demand for more durable and long-lasting materials, MSV and thin brick are now available with advanced surface treatments that improve their resistance to stains, scratches, and fading. These luxury finishes allow the materials to maintain their aesthetic appeal for years, even in high-traffic areas.osed to intense sunlight for extended periods.

Handcrafted Thin Brick: While thin brick has traditionally been machine-made, many manufacturers are offering handcrafted versions that provide unique texture and detail. These artisan-crafted bricks have slight variations in color and texture, making them ideal for creating custom-designed feature walls or pathways that feel both authentic and high-end.

Custom Stone Veneer Patterns: Custom-designed MSV is now a growing trend for both commercial and residential properties. Many builders are working with manufacturers to create one-of-a-kind textures and patterns that reflect the personality of the space. From ancient, weathered looks to sleek, modern finishes, MSV can be tailored to suit specific project needs.

Toro Stone™ Rosse / Reclaimed Brick

Conclusion: The Future of Manufactured Stone Veneer and Thin Brick in 2025

The year 2025 promises to be an exciting time for both manufactured stone veneer and thin brick design, with advancements in sustainability, customization, and aesthetic innovation transforming the building materials industry. From eco-friendly production practices and larger, seamless panels to the blending of textures and colors for dynamic wall designs, these materials are offering endless possibilities for both commercial and residential projects.

As architects and designers seek to create unique, high-quality spaces, MSV and thin brick will continue to be the go-to choices for those looking to blend beauty with functionality. Whether used for exterior facades, interior accent walls, or landscaping features, these materials are shaping the future of modern architecture with timeless elegance and unmatched durability.

If you’re planning a project in 2025, embracing these trends will not only enhance the visual appeal of your space but also contribute to a more sustainable and lasting design solution.

Toro Stone™ Bighorn / Canyon Stone

Add Kitchen Accents With Manufactured Stone Veneer

As the heart of the home, the kitchen is not only where we prepare and enjoy meals, it’s the rally point for family life—from impromptu discussions to afternoon homework sessions to parties with friends. Yet, so much of what we think of during the kitchen design process is focused solely on function over form. From appliance specifications to laying out an array of storage solutions, we make a flurry of decisions about how the space will flow and where to stage specific items for easy access. We may make a few aesthetic choices for kitchen accents along the way, such as plumbing and lighting fixtures or cabinetry hardware, but even those can be largely based in functionality.

For a space as universal and iconic as the kitchen, is there more we can explore to infuse character into its very walls? Absolutely.

Here are a couple of ways you can enhance your kitchen by making a few quick changes to what’s on the walls:

Embrace a Bold Brick-Splash

One of the most expressive areas in any kitchen is the backsplash. Whether the space is a tight galley kitchen or an expansive layout with a large island and breakfast nook the open wall surface between cabinetry and countertops can represent your greatest opportunity for incorporating eye-catching design into the beating heart of the home.

For those looking to incorporate a touch of texture on the walls, brick remains your best bet when it comes to rustic allure. Particularly now that brick veneer comes in a sophisticated assortment of light and dark color palettes, such as Chalk Dust or Ironside TundraBrick, maybe the time is now to embolden your backsplash with brick.

Open Windows, Open Walls

Windows and accent walls are other options for adding natural texture. Whether your windows are voluminous, tucked in above the sink, or sandwiched between cabinets, a light stone accent wall can help pull off a kitchen transformation.

There are also any number of texture and color combinations that can strike the perfect aesthetic balance for the walls of an eat-in area, breakfast nook, or open shelving display. The most important thing to remember when updating an accent wall is to tie in some of the other color tones you see in the space as a whole. For example, you can use a subtle mix of taupes and bronze highlights to play off a prominent butcher block on the kitchen island, or you can choose a mix of eggshell and ivory hues to reinforce a set of white Shaker-style cabinets.

Some stylistic choices are expressed even better in contrasts, so don’t rule out the power play of white-on-black or gray-on-white.

For many of us, the kitchen represents a wealth of untapped potential when it comes to introducing discussion-worthy design selections to our most intimate and familiar spaces. As the beautiful backdrop for both “everyday” and enduring memories, the kitchen just may be the next place for you to dig in, renovate and refresh.

original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

Why Stone Veneer Offers Best Return on Investment for Home Renovations

Why Stone Veneer Offers Best Return on Investment for Home Renovations

When it comes to upgrading or renovating a home, homeowners are often searching for home improvement projects that deliver both aesthetic appeal and strong financial returns. Stone veneer, a top choice in the world of masonry and home renovations, stands out as one of the best investments for enhancing a property’s curb appeal and increasing its value.

According to the newly released 2024 Cost vs. Value (CVV) report from Zonda Media, stone veneer projects achieved an impressive 153% return on investment (ROI)—the highest among all cladding projects. This significant ROI highlights the enduring popularity of stone veneer in the masonry industry as a cost-effective and value-adding renovation.

Pangaea® Natural Stone / Copper Canyon Ledgestone

The Financial Advantage of Stone Veneer

The 2024 CVV report underscores how stone veneer continues to outperform other home improvement projects in terms of ROI. The average cost of installing stone veneer is $11,287, with a resale value of $17,291. This means homeowners can expect to recoup $1.53 for every dollar spent on this type of exterior upgrade, making it a smart investment for enhancing a home’s exterior.

To better understand the financial benefits, consider the investment over the life of a typical 30-year mortgage. If a homeowner spends $11,287 on a stone veneer project and amortizes that cost over 30 years, the monthly expense comes to about $31.35. Meanwhile, the immediate increase in home value of $17,291 makes this project one of the most cost-effective ways to boost a property’s market appeal and long-term value.

Toro Stone™ / Cream Canyon Stone

Why Stone Veneer is a Top Masonry Choice

Stone veneer’s appeal goes beyond its impressive ROI. Here are a few reasons why it’s one of the most popular masonry solutions for homeowners and real estate professionals:

  1. Enhanced Curb Appeal: Stone veneer dramatically improves the look of a home’s exterior. Whether used on a full façade, as an accent wall, or around a fireplace, stone veneer adds a timeless and elegant aesthetic that appeals to potential buyers and increases the overall property value.
  2. Durability: Stone veneer is crafted to withstand harsh weather conditions and maintain its beauty for years, making it a durable investment that requires minimal maintenance. Its long-lasting nature is a key reason why it remains a favorite in the masonry and hardscaping industries.
  3. Versatility: Homeowners appreciate the flexibility of stone veneer. It pairs beautifully with a variety of architectural styles and can be used in both interior and exterior applications, from accent walls to outdoor hardscaping projects.
  4. Increased Resale Value: Stone veneer is a high-ROI home improvement project that directly contributes to a home’s market value. Its visual appeal and durability make it a top choice for homeowners looking to sell their property quickly and at a higher price.
Interloc™ Natural Stone Panels / New England

Economic Benefits of Stone Veneer Projects

Despite economic challenges like rising mortgage rates and inflation, stone veneer remains a standout investment in the masonry and home renovation sectors. The consistent increase in ROI—from 102.3% in 2023 to 153% in 2024—demonstrates that exterior improvements continue to be a priority for homeowners aiming to maximize their property’s value. Real estate professionals agree that curb appeal is crucial, and stone veneer’s ability to elevate a home’s exterior makes it a wise financial decision.

Pangaea® Natural Stone / Black Rundle Ledgestone

Long-term Benefits of Stone Veneer in Masonry

Beyond its immediate financial advantages, stone veneer represents an investment in quality and style. As Garen Graves, Program Director at Amerimix, noted in the CVV report, “Stone veneer brings durability and style to a home while delivering significant returns for home renovations where every dollar counts. This is a testament to great products and great installations that will be beautiful for decades.”

Pangaea® Natural Stone / Tuscan Fieldstone

Conclusion

For homeowners and real estate professionals exploring the best home renovation ideas, stone veneer stands out as a top choice in masonry. Its combination of unmatched aesthetic appeal, durability, and outstanding ROI makes it one of the smartest home improvement investments available. With a 153% ROI in 2024, stone veneer not only enhances the beauty of a home but also delivers long-term financial rewards.

If you’re considering home renovations that maximize your investment, stone veneer is a surefire way to elevate your property’s curb appeal and market value. Whether you’re planning to stay in your home or preparing it for resale, this popular masonry solution is a timeless and practical upgrade that homeowners can count on for decades to come.

Manufactured Stone Veneer vs. Stucco: What’s the Difference?

When it comes to the home exterior, the options available are as varied as the architectural styles themselves. Across the country, our diverse regional climates, cultures, and traditions also influence our homes’ facades—from the rustic charm of a New England stone cottage to adobe-inspired facades of the Southwest. Among the choices, four popular exterior styles stand out: traditional siding, brick, stone veneer, and stucco.

Manufactured stone veneer and stucco are two options often considered together. So which is the better option for your project?

Overview of Manufactured Stone Veneer

Stone veneer mimics the look of authentic stone but is thinner and lighter. Most people choose stone veneer to enhance the curb appeal of their homes since the aesthetic appeal is a gorgeous, timeless, and rustic look. Stone veneer is suitable for houses throughout various regions, especially in areas where natural stone might be too expensive or impractical, and can add a touch of sophistication and charm to nearly any architectural style.

Overview of Stucco

Stucco is a versatile exterior finish made from a combination of cement, sand, and water, serving as a durable and weather-resistant coating for buildings. It can have a smooth or textured surface. Stucco is often found in warm and dry climates, prevalent in the Southwest, where the exterior insulation helps keep homes cool during hot months. It’s also popular in other parts of the country where homeowners are looking for that sleek aesthetic appeal and durability.

So which is better? Choosing stucco or stone veneer will depend on cost, durability, and your personal aesthetic preference.

Cost of Manufactured Stone Veneer vs. Stucco

Regarding cost between the two, stone veneer tends to have a broader price range, ranging from $13 to $22 per square foot for professional installation; stucco typically averages around $14.50 per square foot. That said, it’s important to note that these costs can vary depending on factors like region, house size, and even special finishes. While stucco may appear slightly cheaper on average, stone veneer offers the advantage of mimicking the upscale look of natural stone at a fraction of the cost, which makes it an excellent option for homeowners looking for a sophisticated appearance without breaking the bank. In fact, manufactured stone veneer was found to have a 153% return on investment, according to the 2024 Remodeling Cost vs. Value Report 

Durability of Manufactured Stone Veneer vs. Stucco

While stucco and manufactured stone veneer both offer impressive durability, stone veneer is superior. Stucco offers fire resistance, color versatility, and a lifespan of more than 50 years with proper care. But stone veneer surpasses stucco in terms of durability, withstanding extreme weather conditions, including extreme heat, cold, heavy rain, and snow while remaining resistant to rot, insects, and other damage. Requiring only occasional cleaning and minimal repairs, stone veneer maintains its structural integrity effortlessly. Its ability to endure for generations without extensive maintenance makes stone veneer the perfect choice for homeowners prioritizing durability.

Style & Aesthetics of Manufactured Stone Veneer vs. Stucco

When it comes to style and curb appeal, stucco and stone veneer have distinct advantages. Stone veneer exudes timeless elegance and luxurious aesthetics, perfect for homeowners seeking a classic yet inviting look. Stucco offers design versatility, ranging from modern and sophisticated to simple and rustic, making it adaptable to various architectural styles. For aesthetics, the choice ultimately depends on taste. 

Whatever the choice, consider factors like cost, durability, and personal style when making selections. Ultimately, it’s about finding the right balance between aesthetics and practicality for home and lifestyle.  

original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

How to Choose Manufactured Stone Colors

One of the many benefits of using manufactured stone veneer (MSV) versus natural stone is the broad array of color options, no matter your project’s location and geography. But how do you go about choosing manufactured stone colors that best fit the needs of the home’s exterior?

We checked in with Chad Riley, marketing director for stone at Westlake Royal Building Products, to gather a few do’s and don’ts for narrowing down the color options

Tips for Choosing Manufactured Stone Colors

The vast array of color and texture options can be overwhelming, but there are a few easy steps to follow when you’re looking to whittle them down.

  1. Start with the architectural style: Certain colors complement specific architectural and historical styles better than others. For instance, earth tones may be more suitable for a Craftsman-style home, while a modern home might benefit from a monochromatic scheme.
  2. Consider the environment: The landscape and natural surroundings can provide useful cues, helping you select colors that harmonize with the local environment and create a cohesive look.
  3. Look to the roof and other parts of the exterior: Particularly when you’re remodeling the exterior for greater curb appeal, you should prioritize manufactured stone veneer options that will complement the color of the roof and any existing siding or trim.
  4. Use color theory: Basic color theory can help in selecting a palette that’s either analogous for a harmonious effect or complementary for more contrast.
  5. Consider a balance with surrounding homes: Though you want the home to stand out from others around it, it’s also important not to clash.
  6. Factor in lighting conditions: Before deciding, you may want to consider how a color will look in various lighting conditions throughout the day and across the seasons. Don’t just look at samples in the showroom—take them to the home to observe on different sides of the facade at different times of day.
  7. Understand climate: The local climate may play a factor in color choice: Lighter colors may be preferable in hot climates because they reflect heat, while darker colors can be more suitable for cooler climates.

Tools for Choosing Manufactured Stone Colors

Your MSV manufacturer is a great resource for helping to choose colors. Along with leveraging samples, many companies offer a range of tools to help you find the perfect option for your project. These include design guides, ebooks, and pre-designed color blends. There also are an array of manufacturer-provided online visualizer tools that allow you to experiment with different colors on a virtual model of the home.

Ultimately, you want to land on a selection that not only works in context but also feels like an appropriate reflection of the homeowner’s personal taste. From a longevity perspective, this means choosing a color and texture that they’ll be pleased with for years to come while also bearing in mind the future resale value of the home.

Last but not least, don’t let cost be the only deciding factor. Higher-quality products with better colorfastness can be worth the investment.

original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

7 Questions to Ask When Choosing Manufactured Stone Veneer

One of the biggest benefits of manufactured stone veneer is the sheer number of styles, profiles, and colors. With seemingly endless options replicating what’s found in nature, there’s a look for every home and every taste. However, this can make the selection process a little overwhelming. So how do you go about choosing a manufactured stone veneer?

Consider these questions as you narrow the choices.

What Is the Style of the Home?

Like any cladding material, it’s important to choose a stone profile that meshes well with the exterior house style. For example, profiles with a more linear layout and clean edges, such as Ledgestone, are often ideal for transitional or contemporary homes. Fieldstone and brick profiles are well-suited to more traditional exterior styles. And irregular, rounded profiles, like River Rock, offer a perfect finish for country homes and cabins. (Learn more about common profile types here.) That said, there’s no one end-all-be-all solution—leverage manufacturers’ design tools to try different profiles on your home to see what works best.

What Is the Home’s Exterior Color Palette?

With a host of colors from earthy browns to dark grays, it’s easy to find a hue that suits the tone of your home. If the stone is being used as an accent, such as for a vertical bump-out or a half wall, consider the colors of the other cladding materials. Stone colors can complement the other siding in a slightly lighter or darker shade. In contrast, if the primary cladding is lighter in tone, a bolder stone choice could create a dramatic, eye-catching accent. Another consideration is the siding material’s undertone; if it has gray or red undertones, for example, the stone color could reflect that (or vice versa).

What Does the Rest of the Neighborhood Look Like?

Differentiating your home from others down the block is important—but standing out too much might create an eyesore. As you’re weighing colors and styles, consider how the finished façade will look alongside others in the community, especially if the homes are close together.

Where on the Home Will the Stone Be Used?

The application of manufactured stone may, though it doesn’t have to, play a role in the visual weight of the stone you choose. Larger stones and visually “heavier” profiles, such irregular looks like River Rock, may feel overwhelming to the eye across an expansive façade. Leveraging design programs can help you gauge the way the finished product will look all together versus a few samples.

What Is Your Taste?

Above all, it really does come down to your personal preference. If you like a particular look, go with your gut. Ultimately, it’s your home and should reflect what you love and enjoy. Unlike painting your house pink, there are few ways to go wrong with manufactured stone because it replicates what’s found in nature so it’s appealing across the board.

What Is Your Budget?

Like any building material, there are cost differences from brand to brand, depending on materials and other factors. Though there isn’t as much variation from company to company, it’s still something to think about if you’re on a tighter budget.

Where Are You Located?

Though manufactured stone veneer is widely available across the U.S., there may be some limitations on availability for all profiles and colors depending on location. Work with your local dealer or use manufacturers’ online dealer locators to determine what’s available before falling in love with one particular product.

Some manufactured stone manufacturers offer online design tools that allow you to experiment with different looks on an image of your home. Leverage those tools to try different colors and profiles in combination with other materials to see what works best for you.

Find an MSV Producer near you today. Learn how you can hire a contractor that holds a CMHA certificate in MSV installation here!

Photo Courtesy of Instone / featuring Dutch Quality: Sagewood Ledgestone • original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

Manufactured Stone Veneer VS Siding: How Do They Compare?

Manufactured Stone Veneer VS Siding: How Do They Compare?

The exterior of the home offers the ultimate first impression, and cladding plays a prominent roles. Choosing the right material can make the difference aesthetically as well as in the home’s long-term performance. But what is the best option when comparing manufactured stone veneer vs. siding? Manufactured stone is one of numerous options for the façade—and one of the soundest investments. But how does it compare to other cladding materials?

Cost & Return on Investment

When placing manufactured stone veneer vs. siding side by side, manufactured stone is often the more premium-priced option when it comes to first cost, especially compared to traditional vinyl siding. But the price tag is only part of the story.

Manufactured stone veneer offers the highest return on investment of any cladding material – by a significant percentage. According to the Remodeling 2024 Cost vs. Value Report, manufactured stone veneer recoups 153% of its cost. This dramatically greater than all other cladding materials, including fiber cement siding replacement (88.4%) and vinyl siding replacement (80.2%).

Aesthetics

Manufactured stone veneer directly replicates stone found in nature – typically using actual stones to craft molds – typically at a lower price point than the real thing. Vinyl and fiber cement siding surfaces often are designed to replicate wood grain, but authenticity can vary greatly from brand to brand and is often reflected in the cost.

Not only does it look natural, MSV brings stone profiles and colors that consumers may not otherwise be able to get because quarried stone (and clay for brick) is usually sourced locally. Manufactured stone veneer allows buyers to choose a stone look that may be difficult (or impossible) to get at their location due to supply, distance, or cost.

Appearance

Beyond just authentic looks, manufactured stone veneer delivers a solid look on the wall, with blends and shapes limited only to the installers imagination. Vinyl siding can appear wavy on the wall if not fastened properly and shows visible seams.

Durability

Cement-based products are known for their durability, reliability, and longevity, and manufactured stone is no exception. Manufactured stone veneer and fiber cement siding are durable through all types of extreme weather, including wind, heat, and fire. Manufactured stone colors weather in similar ways to natural stone.

Installation

With panelized installation, vinyl siding has a lower learning curve and can be hung by siding contractors and experienced DIYers. Manufactured stone veneer is installed by masons and does take time to develop expertise. CMHA offers an MSV Installer program that provides fundamental MSV installation guidelines and industry best practices. This helps ensure better quality work as well as highly valued credentials.

Longevity

Lifespans and warranties for all three cladding types can vary greatly depending on quality, though all three outperform wood. Manufactured stone veneer lasts a minimum of 25 to 50 years, though its life expectancy is likely much greater as evidenced by the existence of concrete going back centuries.  According to Today’s Homeowner, stone siding has a lifespan of more than 100 years, fiber cement siding can last up to 60 years with proper care, and vinyl siding lasts 30-40 years.

Maintenance Manufactured stone veneer, vinyl, and fiber cement all boast low-maintenance properties, with each requiring just occasional cleaning. Depending on the brand and the paint, fiber cement siding will eventually need to be repainted and recaulked, which MSV and vinyl will not require. Ultimately, choosing a cladding material comes down to a balance of preferences and priorities—first and foremost being what overall aesthetics is the buyer seeking and what is their budget. From there, weigh options for lifespan, maintenance, performance, and more before making final selections.

Photo Courtesy of Instone / featuring Dutch Quality: Ashen Weather Ledge • original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

Water Management for Masonry Applications

Building materials face deterioration from a variety of threats, the most serious and persistent being water and moisture. Although masonry is known for its durability of relative ease of maintenance, all building materials require proper installation—especially when it comes to moisture management.

It’s impossible to control all moisture entering a building, but there are many tactics to manage the moisture so that damp materials dry out quickly and water can exit quickly. Architects and installers must take a holistic look at the building envelope, including sheathing, weather resistant barriers (WRBs), drainage planes, and attachment systems that will help keep moisture out of the assembly, as well as important details such as flashing, transitions between materials, and sealants to ensure as much water as possible is being shed from the building.

Root Causes of Water Damage

Moisture-related problems in building enclosures have three root causes:

• External sources of moisture such as humidity, rainwater, and groundwater
• Internal sources of moisture such as plumbing leaks, cooking, bathing, and even perspiration and respiration
• Construction moisture that is present in building materials such as concrete and lumber.

Bulk water, capillary water, and water vapor are the three types of moisture that pose the most threat to building envelopes and must be mitigated through moisture management strategies. Bulk water from rain, snow, or groundwater can be the most damaging and enters the building from an opening in the envelope or a driving force such as air pressure or gravity.1 Bulk water can be controlled with proper flashing, sealants, and rain screens that work to drain any incidental water that does get behind the façade despite other waterproofing measures.

Capillary action is the movement of water and vapor through porous materials such as stone and brick due to the forces of adhesion, cohesion, and surface tension. Water wicks through these materials against the pull of gravity — think of rising damp in concrete or masonry. Two nonporous materials placed closely together can also provide a channel for capillary action to occur. The U.S. Office of Energy Efficiency and Renewable Energy notes, “Capillary action can best be controlled by providing a capillary ‘break’ such as plastic, metal, damp-proofing compound, or another impermeable material, or by leaving air spaces that are too large for capillarity to occur.”2

Moisture can be transported on air and enter a building through uncontrolled pressure sources such as the wind stack effect or controlled sources such as air handlers that move moist air past the building envelope and through even the tiniest of holes.

Water vapor can also pass through a building through vapor diffusion, which is dependent on the driving forces that push it into the building as well as how permeable the building materials are. Vapor barriers are used to slow down the movement of water vapor into a building. There are very specific guidelines for the permeability rating of these barriers and where they should be placed based on the climate where a specific project is located.3

Dangers of Moisture Intrusion

When water is not properly managed, it can be detrimental to the durability of the building as well as occupants and property inside the building.

Moisture intrusion can cause condensation within the walls, which ultimately deteriorates wood materials, causing sheathing and framing to rot. When insulation inside walls becomes wet, there is a significant reduction in thermal values. Metal components such as structural fasteners may rust and corrode, and adhesives will ultimately fail in the presence of excess moisture. Efflorescence, a white deposit of surface salt on the exterior of a building, can occur on masonry, which can also be damaged during freeze/thaw cycles as moisture within the masonry expands and contracts. Water-soluble materials such as gypsum can even return to solution.

Uncontrolled moisture allows mold and mildew to grow within walls, and eventually it will take hold inside the building and HVAC systems, posing a significant danger to the health of occupants. Damage to paints, coatings, furnishings, and interior components will eventually ensue.

Moisture Management Strategies

To avoid the negative effects of water intrusion, there are important building practices to follow when designing wall assemblies and specifying materials. Working from the inside to the outside of a wall assembly, specifying an appropriate type of sheathing and a compatible weather resistant barrier is the first layer of moisture management. If appropriate, a rainscreen system and weep screed can also be designed into the wall assembly to further drain incidental water. For example, manufactured stone veneer uses a rainscreen product in conjunction with a weather resistant barrier, or in some cases as the sole WRB, for installation.

Proper sealing is the next line of defense and includes meticulous attention to flashing and caulking details. Flashing should be installed around windows and doors, at all penetrations, and in various areas throughout the roof such as step flashing and roof diverters. Next, appropriate fasteners and sealants must be applied that are compatible with the material substrate. It’s vital to know how different materials interact and separate dissimilar materials if they may cause moisture penetration, corrosion, or another reaction that could compromise the structural integrity of materials and the building itself when improperly handled. Material connections are supremely important, as well, particularly when they are two very different products.

MSV Specifications for Water Management

Moisture issues can arise from rain or rain that is driven by wind into a wall assembly and by inward vapor drive. Bulk water intrusion and vapor drive can lead to damage and rot in sheathing and structural members in both wood- and steel-framed structures. Inward vapor drive can occur because WRBs are vapor-permeable, and moisture stored within the MSV or mortars can be driven by the sun and heated through the WRBs directly into the sheathing and stud bays. If the cladding is in contact with the barrier, water can linger in those locations, causing them to remain wet for extended periods of time. This can happen in both hot and cold climates.

In MSV installations, a two-layer WRB system provides a drainage plane to protect against capillary draw. Including a rain screen system between the WRB and stone veneer creates a drainage space that better prevents water intrusion. This ventilated air space allows bulk water to drain out, but also serves as a capillary break, meaning water penetrating behind the cladding is intercepted. The use of other fundamentally sound design details, such as rough opening protection and sill flashing beneath windows and doors, is particularly effective against water intrusion. Including diverter flashing at the roof/wall intersections, saddle flashing at low-to-high walls, flashing at floor lines, and deck flashing can all help to prevent moisture-related issues.

To avoid the negative effects caused by humidity, rain, and wind, it is crucial that trained professionals install MSV products. Improper installation — most often stemming from transitions around windows, penetrations, and exterior light fixtures — coupled with the fact that improper installation is not immediately evident, can lead to severe damage and increased costs. Defective installations cause more obvious damage in wetter climates, but in areas with less rainfall, moisture can stay hidden for years until it manifests as a much larger issue.

In general, to avoid the negative effects of water intrusion, the following top six building practices should be done correctly:

• Weather-resistant barriers
• Flashing around windows and doors
• Step flashing and roof diverters
• Detail flashing
• Flashing at all penetrations
• Weep screed

CMHA offers an MSV Installer program. The course teaches installers fundamental MSV installation guidelines and industry best practices. Not only will it ensure better quality work, but the certificate is a highly valued credential by consumers and the broader marketplace.

original article courtesy of CMHA: Concrete Masonry & Hardscapes Association

How To Use Instone’s Game-Changing Virtual Home Design Tool

Visualizer Tool Example
Visualizer Tool Example

How To Use Instone’s Game-Changing Virtual Home Design Tool

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With the Instone Visualizer, you can complete a wall-to-wall virtual home makeover in a matter of minutes. The free online tool allows you to simulate what a home or property would look like after a renovation with any combination of stone products from Instone’s expansive catalog.

Powerful yet simple, the Visualizer offers installers and dealers a way to show clients renderings of projects that can be used to assist with sales, and homeowners a way to browse their options for veneers, pavers and other stone products. Users can upload photos of a job site and redo a wall or patio area with new masonry in a couple of clicks. 

Instone Vice President of Natural Stone Products Justin Alicandro said the Visualizer has made the need to assemble stone samples or create mockups for clients obsolete. 

“This is so much more efficient than the way we used to do things,” Alicandro said. “Homeowners can come out of a session knowing pretty much what they want, and if they don’t like the products once they see real samples, they can tweak the project again in the Visualizer and try a plan B. The Visualizer is such a great tool.”

How It Works

To get started, find or snap a digital photo of your project area and add it to the Visualizer. (If you don’t have an image available, you can browse our samples for one that resembles your property.) Photos should be at least 1600 pixels wide and not exceed 16 MB. A standard camera phone pic will do nicely. 

With the photo now online, the Visualizer’s AI will scan its features and automatically identify areas most likely for stonework. The technology will also recognize features like windows and doors and omit them. If it misses a wall or ground section you’re interested in, don’t worry – you can draw a polygon to highlight the area manually. 

You can then click on any of these areas and choose the interior or exterior Instone masonry product you’d like to see applied there. Once it appears, you can try different brands, profiles, and colors to see how they look, and even change the stone sizes on the fly. The images you create can be saved, shared, and easily edited later. 

Fine-Tuning

The Visualizer has multiple editing tools to help fine-tune your renderings and make them more realistic. You can adjust the opacity of the masonry to totally block out the surface beneath it or to allow important features to peak through. Another tool allows you to adjust the perspective, which can realign the stone if it’s not quite level or doesn’t track the angle of the surface accurately. 

For the best results, we recommend taking your photos facing straight ahead toward the surfaces that will be clad. If possible, it’s best to move any furniture or other obstructions out of the way.

The Visualizer will even help you simulate the appearance of non-stone upgrades. You can apply paint colors to your banisters and doors or try out new shingle styles and colors on the roof. These features can be combined with the stone improvements to give you a full picture of how all of the materials will look together.

visualizer editing tools
Before and after using the Instone visualizer with Pangaea® 3 Course Ashlar Oxford

Share & Create a Report

The Visualizer offers a range of options for sharing before and after images with clients or anyone else who may be interested in giving feedback. You can quickly export the renderings as JPG and PNG files or use share buttons to email them or post them to Facebook, Twitter/X or Pinterest. 

Of high value to masonry professionals, the system can generate attractively formatted reports showing the finished home and thumbnails identifying all of the products featured in the project. 

“For a contractor trying to win a job, price is obviously important, but if you can demonstrate for a homeowner what their house is going to look like when it’s complete, that will definitely set you apart from others trying to quote the job,” Instone Chief Operating Officer Rob McKay said. “Ultimately, a lot of people will still want to see a sample and feel it in their hands, but the Visualizer is a great tool to help them narrow down their choices.”

Watch Our Full Tutorial

For a full demonstration of what’s possible with the Visualizer, watch our training video (“Pro Tips for Selling With The Instone Visualizer”) above. You can also check our Visualizer page for FAQs and a series of shorter videos with tips and demos focused on specific Visualizer questions.

Exterior Home Design Trends for 2024: Stone Edition

Exterior Home Design Trends for 2024: Stone Edition

Dark Is In For Exterior House Colors

Not all choices in life are black and white, but when it comes to stone veneer color choices, they increasingly are. As we gaze into the crystal ball of stone exterior home trends for 2024, Instone Northeast Territory Sales Manager Mike Kornele predicts that we can expect to see more veneers where black takes the leads, complemented by white or light gray highlights.

“It seems like over the last couple of years, everything has been trending to that more modern look – squared off, smooth facing, contemporary finish. Darker colors are definitely in,” he said.

While the timeless grays and earthtone veneers that sell well every year continue to hold their ground, the allure of dark stones is on the rise.  Homeowners looking to make their indoor and outdoor spaces stand out are opting for those bold alternatives. Kornele points to Pangaea Natural Stone’s Black Rundle and Cambrian color Ledgestones and Castlestones as prime examples and hot sellers.

Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone

In the world of manufactured stone veneers (MSV), Kornele envisions a continued embrace of stones that offer an “in and out” look to them – those with depth and interesting textures that draw the eye. With the market now offering an array of MSV colors and finishes, customer preferences have moved away from the flat planes that once dominated the industry.

However, it’s important to note that exterior home color trends can vary by region. Kornele observes that the modern veneer trend is thriving along the East Coast, while new inland areas are leaning towards stones that blend seamlessly with Colonial and farmhouse-style architecture.

The Color Palette for Outdoor Pavers and Hardscaping 

When it comes to outdoor pavers and hardscaping, shades of gray and blue have consistently dominated year in and year out, according to Instone Vice President of Natural Stone Products Justin Alicandro. Instone boasts one of the widest selections of blues and grays in the country, thanks to Aura Natural Landscapes, ensuring there’s a color to suit every design vibe.

For those leaning towards a darker tone, Blue Mist granite is a top contender. If you prefer a lighter touch, check out the Blue Ice Natural, Blue Ice Thermal, Imported Gray, or Silver Ridge granites. Alicandro notes that Misty Blue Marble and Silver Travertine are in high demand for pool pavers.

However, Alicandro has noticed a surge in stones for pool areas that are pure white or close to it, like Arctic Cloud marble. This white marble is loved for its subtle grey veins that flow through each stone. “This is extremely popular for pools because it stays cool, and the sandblast finish provides texture for a non-slip patio,” he said.

Alicandro also expects earth tones Oxford Buff, a light tan/cream-colored stone, to maintain its strong momentum from last year. Customers view it as a more durable, attractive, and budget-friendly alternative to Midwest limestones, he said.

Another intriguing trend Alicandro has seen is the use of natural stone accents to complement manufactured hardscaping materials. For example, contractors are pairing natural stone pool coping with concrete pavers; natural stone stair treads with concrete retaining walls; and natural stone widestock to cap concrete walls. This trend is gaining traction as natural stone pieces can be larger, providing a more appealing look. For example, concrete coping is typically produced only 18 inches long, while natural stone sections can extend up to 4 feet.

“It’s less jointing for the capping. It’s a more attractive look and a trend that’s happening more and more each year,” he said.

Outdoor Kitchen Popularity Is Surging
Stone Veneer Adds The Distinctive Touch

For masonry professionals, get ready to shift your gears when it comes to veneer installations on outdoor kitchens. Modular outdoor kitchen materials, like those offered by Isokern Fireplaces & Chimneys, have significantly reduced installation time and complexity, making projects that were once the domain of only wealthy homeowners attainable for a broader audience. But homeowners are cladding these outdoor kitchens in stone veneer to give these modular structures a distinctive style.

“It seems now more and more Mrs. Smith wants a kitchen that’s going to be more unique than Mrs. Jones’s kitchen, so they’re getting into a lot more veneer work,” Kornele said. “Everybody is always going to be doing their water tables, foundations, entryways, stoops, and things like that, but outdoor kitchens are definitely on the rise. That’s a market that’s going to be pretty solid for the next couple of years.”

Isokern Fireplace
Pangaea Ledgestone

Of course, the right veneer style is just one part of the equation – homeowners also need to select pavers that harmonize with them. Kornele suggests most people prefer a healthy contrast in stones so that they stand out without being overly flashy

“When you’re choosing your colors, you want things that are going to complement each other, but you don’t want things that are exact, because you don’t want to step back from your project and see a blob of one color,” Kornele said. “You want the colors to stand out and be distinct, but you don’t want them to battle each other.”It’s a decision driven by personal preference, but it can be made simple by Instone’s Visualizer. The tool allows users to create instant digital overlays showing how stone products would look on photos of their home or property

“It is a very efficient tool,” Alicandro said. “In the old days, you had to get physical samples of stones and put them next to each other to see how they’d look together. Now you can look at multiple combinations in a matter of minutes.”