Ensuring Longevity: Why ASTM C1670 Matters in Manufactured Stone Veneer

ASTM c1670 photo
ASTM c1670 photo

Ensuring Longevity: Why ASTM C1670 Matters in Manufactured Stone Veneer

The New Bar For Quality

When the ASTM C1670 standard was established for adhered manufactured stone a 5 years ago it set a new bar for the quality, consistency and longevity of products used in residential and commercial projects around the world. Today a growing number of state and local governments in the U.S. are catching on, adopting this standard and enforcing its use.

One of the leaders in the push to develop ASTM C1670 was Westlake Royal Stone Solutions, the producer of Instone’s manufactured stone veneer (MSV) lines Cultured Stone and Dutch Quality Stone. According to Jeff Tew, Westlake’s director of technical and training, created the standard was essential for establishing trust in a relatively young and rapidly expanding industry. Many manufacturers offer warranties of 50 years.


“I think it’s important because there are so many companies making manufactured stone right now that it can be difficult to know which ones are making a code-compliant, quality product. Stone can look really good on a sample board, but how is it going to look years down the road?”

Jeff Tew, Westlake’s Director of Technical and Training

5 Essential Tests

To find out, MSV products are subjected to a rigorous set of tests devised by a group of scientists, engineers and industry experts assembled by ASTM International (formerly the American Society for Testing and Materials). Stone products are evaluated in five critical areas: compressive strength, freeze-thaw durability, shear bond, water absorption and density, and dimensional tolerance.

Tew said some of the test methods can be entertaining to witness. For the compressive strength test, a sample of the veneer mix is added to a cylinder form, left in place to cure, removed from the form and then placed under a round plate that pushes down on it until it explodes. The material must withstand 2,100 pounds per square inch (PSI) to earn ASTM C1670 certification.

For the shear bond test, a sample piece of the veneer is adhered to a concrete block and exposed to downward pressure until it snaps off. It must achieve at least 50 PSI.

Cultured Stone Black Rundle Alpine Pro Fit
Cultured Stone Black Rundle Alpine Pro-Fit Ledgestone

Any and all mixes of a product must be tested to earn certification. If there is even the slightest difference in the physical composition of Cultured Stone’s Black Rundle and Chardonnay Country Ledgestone veneer styles, both must be submitted for separate testing. Once they pass, they must be retested.  Three of the tests are done every 12 months while the other two are done every 24 months.

“It’s not just a one and done process,” Tew said. “It takes an investment of time and money to prove your product through third-party testing.” 

The Path to a Standard

The movement toward a unified quality standard for MSV reached an important milestone in 2008, when they were covered in the acceptance criteria (AC) known as AC 51. For the first time, msv manufacturers could test their material to a recognized standard in AC 51. But industry members recognized that manufactured stone needed to face its own, tougher benchmarks.

2013 saw the development of ASTM C1780 to address the installation methods for msv.  Followed in 2018 by the addition of ASTM C1670 to address msv manufacturing.  Tew pointed to the more stringent freeze thaw threshold as one significant difference.

Under AC 51, materials were exposed to 50 freeze-thaw cycles and could only lose 3 percent of their weight to crumbling or flaking. ASTM C1670 demanded no more than 1.5 percent loss. The tougher product will be more likely to survive the extremes of America’s cold northern and hot southern climates.

Stone veneer installation

Participation in the ASTM C1670 is voluntary for manufacturers, and the standard is not enforced evenly throughout the country. However, with its 2018 inclusion in the International Residential Code (IRC), which applies to home building, and the International Building Code (IBC), which covers commercial projects, that is now changing.

The periodically updated IRC and IBC are go-to standards for governments seeking consistent parameters for all of the construction materials used in their jurisdictions. According to Tew, it typically takes a few years for states to examine and adopt the changes (in fact, revised versions of the IRC and IBC were since issued in 2021).  Over the last few years, most states have adopted the 2018 version of the I-Codes or newer. That means local code inspectors in these jurisdictions are actively checking to ensure manufactured stone products are compliant and rejecting those that aren’t, he said.

Long Term Impact

ASTM C1670 should not be dismissed as another bothersome government code to meet, but embraced as a tool for businesses to protect their investments and reputations, Tew said. When you choose a manufactured stone veneer that’s compliant, you lower the odds of material failures and a costly return trip to the job site to redo the work, he said.

“I believe owners of buildings, architects and builders all in their cores want to use products that will stand the test of time because their names are attached to them,”

Jeff Tew

“I believe owners of buildings, architects and builders all in their cores want to use products that will stand the test of time because their names are attached to them,” Tew said. “Using a product that meets the standard is one way to do it. Being able to test to a clear criteria makes it easy for them to make their selections, and they don’t have to do a lot of research.”

Introducing Game-Changing Stone Veneer Enhancements

Introducing Game-Changing Stone Veneer Enhancements

Tradition Meets Innovation:
Undeniable Impacts & Benefits for Instone Customers

A trio of innovations pioneered by Instone stone veneer producers are bringing a new level of convenience, durability, and sustainability to the industry. With reimagined packaging solutions, a patented water management system, and a modular wall system, these Instone products are creating exceptional experiences for masonry professionals and their clients.  

Be.on, Interloc and Pangaea value propositions

Scroll below for a tour of these remarkable features and their benefits.

Stone Siding Gutters Stop Water Damage

Be.on installation photo
Vince Frassinone and Seal Tight Exteriors used Be.on Stone for this home facade in Illinois.

Be.on D.Rain

With Be.on Stone exterior veneers, any water that sneaks through the joints goes down the D.Rain. The patented and inventive D.Rain system collects and channels rainwater down through a gutter-like system affixed to the back of each stone panel, releasing it into the ground at the bottom of the building. The system was specially designed to protect building exteriors from damage that can be suffered over time from continued moisture exposure.

D.Rain system graphic
See D.Rain in Action.

Vince Frassinone, president and owner of Seal Tight Exteriors, based in Steger, Illinois, recently tried Be.on Stone for two home builds. It was recommended to him by a local supplier who praised it for both its innovation and simplicity.

“A lot of other stone products absorb water, and when they do, it gets behind them and starts rotting the structure,” Frassinone said. “With Be.on Stone, everything is being captured with a rain-screening system, so if something does get behind it, it gets out fast and dries up.”

Be.on stone installation photo

Streamlined Installation

Be.on Stone, a mechanically fastened veneer panel, also known as “screw-on stone veneer” or “stone veneer siding,” is also known for its ease of installation. The installation process is estimated to move as much as four times faster than a conventional veneer project thanks to Be.on Stone’s mortarless stone panels, which can be screwed directly into the studs or substrate. All an installer basically needs is a screw gun, a saw, a grinder, and a level.

Be.on Exterior shot
Contractor: Vince Frassinone of Seal Tight Roofing & Exteriors of IN, Inc FB: @sealtightroofinginc

Frassinone said there was a brief learning curve when his team started its first installation project, but once they got the hang of it, the rest of the project and his second one went quick and easy. Over a year after both installs, he said both homes look brand new and the Be.on Stone has done its job to perfection.

Be.on Stone comes in a variety of colors, distinctive styles, and finishes that can transform a home or building’s exterior to create curb appeal. Customers can use the Be.on Stone Visualizer to create an instant virtual rendering of what their home would look like with its various colors and patterns.

Check out our Inbuilding Design Video Featuring Be.On stone below!

Eliminate Slippage During Stone Veneer Installation

Pangaea Gripset®

Through its patented Gripset technology, Pangaea pre-scores grooves onto the back of each stone during manufacturing. When applying the stone, the grooves allow stones to quickly and effectively grip onto mortar, expediting the installation process and ensuring the work will hold up well for many years. 

Prefit Leads to Less Waste

Pangaea’s thin stone veneer is pre-cut, tooled, trimmed, and fitted, providing a mason with simpler installation and increased quality control. Each pallet layer is pre-blended for optimal color variance and size ratio, saving time and money before installation.

In addition, the company’s packing crates are specially designed to thwart the spread of invasive pest species. The pine used is inspected to ensure that its moisture levels are too low to harbor insects and each crate is International Plant Convention (IPC) certified and stamped.

Kevin and Rob Pangaea box photo
Pangaea fireplace design in living room

Check out our Inbuilding Design video featuring Pangaea Natural Stone below!

Install Natural Stone 8x Faster With Predesigned Interloc Panels

Interloc natural stone veneer panel
Interloc New England Panels

As the name implies, Interloc natural stone veneer panels are engineered to interlock seamlessly. Each panel contains several pieces of stone, allowing installers to cover a surface up to eight times faster than it would take for a typical stone-by-stone job.   

The corner pieces of the Interloc Panel System provide a smooth transition between wall sections. These shapes of the corner pieces match the profile of the Interloc panels, and are available in a variety of sizes to accommodate different wall heights and thicknesses.

Interloc installation along facade of home

Made from the same high-quality concrete as the Interloc panels themselves, the corner pieces ensure that they provide the same strength and durability as the rest of the wall. They interlock with the adjacent panels, providing a tight and secure fit that prevents shifting or movement over time.

Interloc Natural Stone Veneer Corner Panels from Instone
Interloc New England Corner Panels

Learn More: Find out what these innovations can contribute to your home and commercial property projects. Contact Instone today at customerservice@instoneco.com or (708) 371-0660 to consult one of our experts on Be.on Stone, Pangaea Natural Stone and Interloc Natural Stone Panels products.

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Dutch Quality Home Exterior
Dutch Quality Home Exterior

The Power of Curb Appeal: How Your Home’s Exterior Impacts Its Value

Dutch Quality stone veneer on the exterior of this home
Instone offers hundreds of stone veneer options, including this Dutch Quality® Sagewood Weather Ledgestone, ideal for traditional style home renovations to new home constructions.  

When it comes to selling your home, first impressions matter. Time and time again, Bridget McCann, a broker associate with Baird & Warner, has seen homes with more attractive exteriors sell faster and for more money than those with superior interiors. She recently sold a home in an upscale, competitive Illinois neighborhood, and the one feature that really stood out to buyers was the stunning stonework around its pillars.

“The buyers’ first reaction was, ‘Wow, this entranceway is stunning,’” McCann recalled. “As you walked up the staircase, you felt like you were at a million-dollar home because of how pretty the stonework was.”

This is the power of curb appeal.

Simply put, curb appeal is how attractive your home looks from the street. A well-manicured lawn,  quality landscape stone, and a good paint job are just a few things that can make a big difference in your home’s curb appeal.

Curb appeal is a property’s attractiveness when viewed from the street and the impression it leaves on a passerby or first-time visitor. It can be driven by factors both simple and structural, including a nice lawn, quality landscape stone, a good paint job, the cleanliness of the property, and the architecture and construction quality of the home.

And it’s not just about aesthetics. Research shows that homes with good curb appeal sell for more money and spend less time on the market. A study published in The Journal of Real Estate Finance and Economics found that curb appeal can account for up to 7 percent of a home’s sale value.

“The curb appeal premium is more pronounced during times of housing market weakness and greater in neighborhoods with high average curb appeal,” said lead author Sriram Villupuram, of the University of Texas at Arlington College of Business.

Cultured Stone Vellum Modera Pro-Fit Ledgestone on home exterior
For a modern aesthetic, Instone offers a variety of exterior stone siding selections, including this Cultured Stone® Vellum Modera Pro-Fit Ledgestone

With a decade of experience in both the real estate and construction industries, McCann knows that stone veneers on a home’s facade, natural stone walkways, and pavers flanking a driveway can all add an upscale feel to a property.

And in today’s digital age, the first impression buyers get of a property is often through its online listing on the Multiple Listing Service (MLS). That’s why it’s crucial to make sure that the property’s front porch and overall image is compelling enough to draw them in for a closer look.

“You don’t get a second chance to make a first impression and the exterior of a house is always your first impression,” McCann said. “If it doesn’t have a nice exterior, you won’t want to step inside the house and check it out.”

Pangaea® Ledgstone Copper Canyon Stone Veneer on Home Exterior
Instone’s Pangaea® veneer products offer over 40 natural stone patterns and colors. Pictured here is Ledgestone Copper Canyon.

McCann emphasized that the use of neutral-tone stonework, such as light grays and off-whites, has been quite successful in selling homes in her suburban Chicago market. She suggested steering clear of exotic colors that cater to too specific of tastes but emphasized that well-installed and tastefully designed stones are always a plus for your curb appeal.

While stone veneer siding is not a search criteria listed on the MLS, McCann stressed that it could set your home apart from others in the subdivision and give you an edge. As buyers tend to spend more on renovating the interior, having an attractive exterior that doesn’t require further renovation is crucial. When clients ask her for advice on boosting their curb appeal for a sale, McCann doesn’t recommend making pricey investments. Instead, the focus should be on maintaining the home and avoiding letting any features fall into disrepair.

Forbes suggests three simple steps for improving curb appeal, including making sure that any stone or brick work looks clean through professional power washing to remove stains and grime and “reveals a clean, fresh look that adds to the attractive ambiance the home should display.”

“Make sure you’re keeping up with the exterior of the house – there’s no peeling paint anywhere, there’s no shingles missing on your roof, there’s no siding hanging off, or anything like that,” she said. “Get all of your ducks in a row on the exterior because poor curb appeal will cause buyers to stray.”

So if you’re looking to sell your home, don’t underestimate the importance of curb appeal. Invest in quality materials, like natural stone veneer, keep your property clean and well-maintained, and you’ll be sure to make a great first impression on potential buyers.

Contact Instone today to learn more about products and services that can help enhance your home’s curb appeal.

A Model for Minimizing Environmental Impacts in Stone Veneer Production: Pangaea® Natural Stone

Pangaea team
Pangaea team

A Model for Minimizing Environmental Impacts in Stone Veneer Production: Pangaea® Natural Stone

Pangaea® Natural Stone was named after a supercontinent that existed millions of years ago, when all of Earth’s lands were united. So it makes sense that while its industrial base is in India, Pangaea operates with environmental standards that recognize it’s part of one connected world.

“I don’t think there’s a finish line to sustainability,” said Pangaea President Sanjay Nikhanj. “There’s no goal you end up crossing and say, oh wow, I’m officially sustainable. It’s a goal that we continually work towards as a company and simply try to get better every year.”

Instone customers may know Pangaea for its pre-cut, tooled and trimmed stones that seamlessly fit together, making life easy for masons. They may know Pangaea for pallets that come pre-arranged with an optimal balance of colors and sizes, saving time and money before the first stone is even installed. Fewer would know the lengths the company goes to ensure its work leaves the environment in as good a condition as they found it.

Long Term Sustainable Development

Nikhanj said Pangaea is demonstrating that sustainability is not just the right thing to do, but a profitable exercise. The greening measures taken at its plant could be considered a model for the industry globally, but are especially above and beyond for Jaipur, the northern Indian natural stone industry hub where it’s located.

A solar array on the facility’s roof produces 530 KW of energy, enough to cover 50 percent of its manufacturing needs. Pangaea hopes to bump that number up in the future to further reduce energy consumption, but for now is constrained by the local infrastructure, as the power grid can’t handle any more input from the site. 

Pangaea Natural Stone employees ribbon cutting ceremony

Covering 35,000 square feet, it’s India’s largest building-integrated InRoof system to date! The 530 kWp InRoof solar panel system, designed by @ornatesolar, is powered by microinverters from @enphase.

With this revolutionary InRoof system, we have saved 124,968 kg of CO2 that would have been emitted in the production of the 35,000 square foot steel roof. Our installation will help us meet our sustainability goals by offsetting 18,346 tons of CO2 emissions! You can be confident your stone veneers are being manufactured sustainably and responsibly.

Further, Pangaea is the first company in India to install an in-roof solar array. These solar panels aren’t mounted to the roof – they are the roof. Nikhanj notes that this building method reduced Pangaea’s carbon footprint by eliminating the need to produce steel or other building materials.

A Recycling Innovator 

The solar roof requires a significant amount of water to keep it clean and produce power at an optimal level. However, Pangaea has faced this problem by instituting an innovative water recycling system. Water that runs off the roof is quickly captured and filtered by three on-site water treatment plants. 

“Saving water is the right thing to do, but in this case, it’s not profitable,” Nikhanj said. “It would be cheaper to waste that water and fill up the tanks again, but not recycling and wasting millions of liters weekly doesn’t make any sense. Where we are is a desert environment and water is a challenge.”

Even its manufacturing byproducts are recycled adding to their environmentally friendly processes.. The leftover chips from cut stones are donated to communities to use for the foundations of buildings and infrastructure projects. Wood shavings leftover from assembling the shipping crates are compacted and made available to families to burn for home heating and cooking. This has the added impact of saving trees that would have been cut down to fulfill their needs, Nikhanj said. 

Pangaea employee running tests

The packing crates are specially designed to thwart the spread of invasive pest species. The pine used is inspected to ensure that its moisture levels are too low to harbor any insects that would bore into the wood. Each crate is International Plant Convention (IPC) certified and stamped. 

“We’ve had huge problems globally as a result of foreign species that have no natural predators attacking vegetation,” Nikhanj said. “It’s devastating forests. I live in British Columbia and when you drive up north, there are places where it literally looks like there’s been a forest fire.”

An Infinite Mindset

Nikhanj said Pangaea’s leadership takes all of these steps because it subscribes to an “infinite mindset” – a belief that a business can serve a higher purpose than just making money. It extends to how it treats employees and the communities that surround it. 

Pangaea Natural Stone employees rescuing a dog

Pangaea is a generous donor to charities that rescue stray dogs and provide educational resources for children, especially young girls. Nikhanj said many female students in the region are underprivileged and don’t have access to the same opportunities as their male counterparts. 

The company’s website asserts its commitment to safe working conditions, fair wages and equality for workers. It seeks to promote women in the workplace, even though in India, they’re still few in number in the industry. 

To Nikhanj, the key to making an infinite mindset yield tangible results is surrounding yourself with people who see the big picture. He said business leaders too often see themselves as sports coaches obsessed with winning and losing rather than as value creators. 

“We’ve never had a sales goal in our last 20 years of existence,” he said. “I don’t even know what a sales goal looks like. We are constantly competing against ourselves. I couldn’t tell you what the competition is doing. I hope whatever they’re doing is right by the environment, right by the community and right by the people.”

Learn more about Pangaea’s natural stone products available through Instone and watch them our interview with Sanjay here on InBuilding Design. 

7 Ways Instone Makes It Easy for Dealers to Succeed

Instone team
Instone team

7 Ways Instone Makes It Easy for Dealers to Succeed

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“We Make It Easy” isn’t just our motto, it’s the very foundation that Instone was built on. But we’re going to let you in on a little secret – making it easy for our dealers to get the products they need for their customers faster than other outlets isn’t actually easy. We’ve spent the past 30 years building a nationwide network of warehouses and distribution centers, creating a digital system for faster service, and helping dealers build their businesses.

For the first time, our Chief Operating and Marketing Officer Rob McKay shares the secrets behind Instone’s success in delivering for our dealers – and their customers.

Secret #1. What You Need When You Need It

It all started in the mid-1980s when Instone founder Gordon Strout started buying Cultured Stone and realized how difficult it was to get it from where it was manufactured in California to the East Coast. He designed a truck routing system that’s still in place to this day. 

“The dealers tell us what they want, and we get it to them,” says McKay. “That way, they’re not sitting on inventory, taking up space, and tying up cash. They just buy what they need when they need it,”

The route trucks take the guesswork out of deliveries with pre-scheduled weekly lanes servicing customers from Instone’s distribution centers. Dealers get their product within days, not weeks.

Secret #2. What You See Is What We’ve Got

Every company these days has a website. But it’s what’s on Instone’s website that makes the difference: inventory information.

“We show our inventory availability without having to log in. So, when a sales rep gets a request from a customer, they can look at our website and see what we have in stock. They can order it today and get it tomorrow. It’s super easy,” says McKay.

And an upcoming site update will tell dealers when the next shipment of a particular product is coming in. “If we don’t have enough of something in stock that day, you will know when we will,” he says.

Secret #3. A Digital Organization System

We know that the faster a dealer can get a product, the quicker an entire project can go. That comes down to knowing where the product is in the first place. And that’s why all of Instone’s products are barcoded and entered into a digital system.

“We can put anything anywhere, and the system will tell us where it is,” says McKay. “We can utilize space differently and store more materials and diverse products to serve our customers better.”

Nothing is more annoying than wasting time looking for something, other than not finding it at all. And companies without a robust digital system like Instone’s run the risk of losing track of what they have, where it is, making it impossible to get it to you.

Secret #4. Offering Way More Than Thin Veneer

As a product fulfillment company, inventory in multiple locations across the service area is key for fast delivery. Instone recently expanded the number of its warehouses by acquiring sites in the Ohio and New England areas to allow for more diversification of products.

“We started as a strictly thin veneer company. Now we’ve become more valuable to our dealers by having a broader offering of products,” says McKay. “And we’re always looking for new products within those product lines and the next big product itself.”

Secret #5. Information At Your Fingertips

Instone is proud to offer support that goes the extra mile to dealers. One of the ways we do that is through the information we include on our website.

“The dealers don’t have to be experts on every product,” says McKay. “They can sit at the counter, have our website up and know everything there is to know about the product. They have all the technical information and what’s in stock.”

We know that if people don’t feel knowledgeable about a product, they can’t sell it. “You can feel comfortable selling our products compared to other products that you’re not as familiar with and shy away from. We’ll make you look like a stud!”

Secret #6. Here to Help You Sell More

We believe customer service isn’t just about getting the dealer what they need; we want to help them build their business. Our competitors have a lot of inventory, but it’s just a pile of goods and that’s it. We’re here to provide any training, education, or support that you need to take your business to the next level.

“We want to help dealers sell the product,” says McKay. “We want to educate them so they can get more business. We want to bring them leads, get them involved and trained. We’re always doing training sessions. Our sales team partners with the manufacturers. We want to ensure everyone who comes in contact with the product is comfortable knowing how to sell it.”

McKay says the next step is teaching the businesses we work with to market themselves. A lot of these businesses have been family-owned for decades, and the dealers are great at what they do. But they’re not marketers. They want to do more, but they don’t know how. We’re here to teach them how to do marketing so they can grow their business.

The Instone Team Having Fun

Secret #7. We’re Not All Business

The Instone team enjoys coming to work because of the environment we’ve created.

“We’re very inclusive, and we treat everyone like a winner,” says McKay, who stresses that we value everyone’s ideas because we’re all part of the team. Even the idea for our brand of beer came from an employee. “That came from one of our customer service reps. He said, ‘Hey man, we should have a beer!” And we made it happen.”

This attitude includes how we interact with dealers and customers.

“We have an openness here, and that makes people relaxed. They can be real. But we’re all working our tails off!” says McKay, who adds the company has a “Work Hard, Play Hard” approach.

Instone combs every corner of the globe for the highest-quality, best-performing products, so you don’t have to. Here’s a peek at stone being processed during a recent visit to a plant in Italy.Get to know our team and the wide variety of services and products we offer at the link in our bio...#instoneco #instoneteam #italy #italytrip #buildingsupplies #usenaturalstone #naturalstone #stone #stonemason #masonry #stonearchitecture #steppingstones #ibuildamerica #outdoorliving #instone #instonemakesiteasy
Join Ken for a tour of our Navarre, Ohio location and get to know our wonderful crew!..#instone #instoneco #stonesupplier #buildingproducts #instonemakesiteasy #instoneteam #ohio
Wishing everyone a fun and festive Fourth from the Instone team! 🇺🇸⭐️ May your day be filled with family, friends and fireworks!...#julyfourth #happyfourth #instone #instoneco #instonemakesiteasy #buildingproducts #instoneteam
Starting the job right sets the tone for success. With Be.on Stone®'s mechanically fastened veneer panel, you'll see incredible changes in just a few hours. Have you missed any episodes of our IBD design show? Catch up on all the excitement and fun on our YouTube channel! 🎥✨*****#stonesupplier #instone #instoneco #instoneteam #instonemakesiteasy #buildingproducts #funatwork

“We like to have fun. We have lunches together, and celebrate birthdays and anniversaries. And we invite customers to sit in with us at meetings and offer feedback. Those relationships are important to us. That’s just who we are.”

Partnering with Instone means having access to all these benefits and more, giving you and your business the tools you need to grow. So why wait? Contact Instone today and see how easy we can make it for you to succeed.

Guide to the Home’s Hottest Natural Stone Colors for 2023

Guide to the Home’s Hottest Natural Stone Colors for 2023

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The start of a new year is the ideal time to gather inspiration for those exciting outdoor living spaces and home exterior upgrades. In recent years, homeowners have claimed more outdoor space than ever before, transforming neglected square footage into thriving year-round outdoor spaces for entertaining and dining. Many homeowners also boosted their curb appeal and property value with easy exterior stone siding. But let us not forget those interior updates as well, where stone fireplaces and feature walls can make all the difference in your home’s wow factor. Make a resolution to update your home, inside and out, in 2023 with Instone’s hottest stone colors and styles on the market.

So what’s trending in stone colors and style? To find out, we spoke with Justin Alicandro, Instone’s VP of natural stone products, who shared the most popular stones from the Midwest to the East Coast.

Blues and Grays Dominate

Beautiful blue and gray tones and tints have been extremely popular along the East Coast for years. The demand has almost outpaced the availability, which is why Alicandro brought Aura’s Blue Mist Granite to Instone. It quickly became a best-selling product. The timeless elegance of the bluestone wash mixed with the grainy grays of granite makes this stone pleasing to the eye. The blue tones pair nicely with homes with a cooler color palette. Alicandro says the blue and gray colors will continue to dominate along the East Coast for years to come.

Looking to go with blues and grays for your home’s exterior siding or outdoor renovation project? Here are some complementary stone veneer colors, styles and brands available through Instone:

Make Way for the Buffs

Look out blues, there’s a new color in town! Alicandro says buff tones are gaining traction as a popular look for landscaping, with Aura’s Phoenician Buff leading the charge. 

This stone features pale speckles and veins of gray and pink mixed with beige-buff coloring to create beautiful texture and movement with a gentle warmth.

Another buff stone is Aura’s Oxford Buff Sandstone, which Alicandro says is relatively new, but quickly gaining popularity. “It’s really catching the eye of homeowners,” he says. The taupe beige sandstone is speckled with darker tones of black and brown for a classic neutral that will go with warm color palettes.

When planning your project in buff tones, here are some complementary colors, styles and brands available at Instone:

Lighter Colors Are In

Lighten up! At least in your backyard space. That’s what Alicandro says is trending at the moment. “I see the lighter colors coming on strong. We have some travertines that are ideal for these palettes.”

Silver Travertine has become in high-demand for pool stone, says Alicandro. “It’s popular because it’s light, and doesn’t get as hot in the summer, so people won’t burn their feet on it.”

As for granites in lighter colors, Alicandro recommends Silver Ridge Granite. “This is really a nice, light granite with a lot of character and movement throughout. It’s very unique,” he says, adding that the product is exclusive to Instone and recommends placing orders this winter for those spring and summer patio and pool projects.

Alicandro says Gray Granite is in the same color range as Silver Ridge but without the movement. “This is a more formal-looking, light-colored granite.” Here are some complementary pairings for a light- color project palette:

Home Improvement Projects

Just fell in love with a stone color and style but not sure how to begin planning your new project? Check out our blog on creating a backyard oasis with natural stone for a little help. Some projects to consider:

  • Curb appeal – siding, entryways, driveways, walkways, steps, pavers, curbing, walls
  • Interior – fireplace surrounds, feature walls, bars, kitchen islands
  • Backyard entertainment – patios, outdoor kitchens, fireplaces, fire pits, pizza ovens
  • Water elements – pools, hot tubs, fountains

This winter, spend some time indoors planning your next home project thanks to a little inspiration from Justin and our wide variety of the hottest stone colors and styles of 2023.

Fill out the form below for access to our 2023 Color Guide!

We want to know your favorite stone color combination! Vote for one of the combos above in the comments below.

Warm Up The Indoors With Cultured Stone Manufactured Stone Veneer

Warm Up The Indoors With Cultured Stone Manufactured Stone Veneer

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Winter is coming. With the chilly temperatures driving us indoors more, wouldn’t it be nice to visually warm up your home so you can feel extra cozy in the months ahead? Cultured Stone is a manufactured stone veneer (MSV) product that looks like natural stone at a fraction of the price and with a lighter weight for easier and faster installation.

Not only is Cultured Stone the longest running MSV maker on the market, they are leading innovators when it comes to their production process and selection of design styles.

“A big part of their success is their constant innovation of colors and textures,” says Tim Wood, Stone Division Manager at Best Block Company. “And they do a very good job with consistency. If you want to put an addition on your home that was built 10 years ago and you want to use the same stone, chances are very good it will match.”

Cultured Stone Has More Varieties of Colors and Textures Than Any Other Stone Product

For Wood, the key selling point of Cultured Stone is that they always have something new to offer. “They really drive the industry forward as far as their colors. When they come out with a new color, everybody else scrambles to make something similar,” he says. “Their whole design team really keeps up on trends for shapes and textures and colors, which no other company does. As a supplier, we really like that because having something new gives us an opportunity to get out in the market and update people.”

Take a look for yourself at some of the options of Cultured Stone:

Cultured Stone Is Readily Available

Like many products during the pandemic, supply chain issues slowed availability and extended lead times. But Wood says that these days everything is pretty much back to normal. 

“Cultured Stone inventory levels are good, freight availability is good,” he says. “We’re able to get Cultured Stone within a few days of lead time.”

The trusted name in manufactured stone veneer is back and better than ever and we just had to show our appreciation.

Cultured Stone is Eco-friendly

When it comes to being environmentally aware about products for a home, natural stone just sounds like it would be an obvious choice. However, a big part of going down a more environmentally-friendly path is looking at how products are made and sourced. Upon closer inspection, you’ll find that natural stone is a finite resource that is extracted from the earth, resulting in damage to our landscapes during acquisition and damage to the environment in processing the raw materials.

It also requires more energy to transport because of its weight.

With manufactured Cultured Stone veneer products, architects, builders, and homeowners can reduce their energy and sourcing footprint without compromising strength, durability or aesthetics. Cultured Stone products contain an average of 58% pre-consumer recycled content. The company also uses low-emitting materials and manufacturing processes in the production of its products, including a closed-loop system for water consumption.

Unlike much heavier natural stone, manufactured stone may not require concrete footings for support. Cultured Stone products can weigh as little as eight to 12 pounds per square foot.

Because of its sustainable manufacturing footprint, architects and builders using Cultured Stone can earn LEED® credits for indoor air quality and recycled content.

As a dealer, Wood says he always tries to mention the environmental aspect. “We try to throw it out there to our builders and their clients. It’s another added bonus. And homeowners can mention at their dinner parties that their house uses green products. It’s kind of a cool thing to be able to say.”

Uses for Interior Design With Cultured Stone 

Fireplace surrounds: If your fireplace is out of date with tired brick or tile, give it a natural stacked stone look without building a whole new fireplace.

Accent feature wall: Warm up a plain space with the natural charm of stone. The rich colors and textures add interest and create a cozy environment.

Home office Zoom wall: Make your office setting reflect your personality with the color and texture of natural stone, delivering the perfect background wall for your Zoom meetings.

Kitchen backsplash: You look at your kitchen backsplash every day when you make meals. Make it aesthetically pleasing with the look of natural stone in a color and texture that speaks to you.

Wine cellar: Create some old-world character in a room where slowing down and enjoying a good glass wine means living the good life.

Cultured Stone Home Exterior Ideas 

If you’re planning your summer project ahead of time during the winter months (which we highly recommend), consider Cultured Stone for the following areas:

  • Outdoor kitchens
  • Outdoor fireplace surrounds
  • Entryways
  • Posts, pillars and lampposts
  • Wainscot siding

Cultured Stone Is Easy to Maintain

One of the biggest tests of Cultured Stone versus natural stone is durability. Yes, it’s true, natural stone is extremely durable because it comes from the earth and can withstand extreme conditions for exterior use. But it turns out that Cultured Stone is no slouch in the durability department either, especially for interior use. The only caution is not to chip it because the color is only on the surface and not all the way through the cement interior. However, even if you accidentally bump something against it hard enough to chip it, you can check with your dealer to assess the damage. They have tint kits for an easy fix.

Keeping it clean is simple and easy. For interior use, you only need to do occasional dusting as you would any surface. If it really needs a clean, such as on exterior uses, a mild detergent with some water and a stiff bristle brush is all you need. Be sure to rinse thoroughly to get off any soap residue.

You should never use chemicals or power washing on Cultured Stone since the color is on the surface; it may take the color off. Sealants are also not needed.

The look of natural stone can bring a little bit of Mother Nature’s beauty into your home, add interest and aesthetic appeal, and make your home feel more warm and inviting as you snuggle in for the winter months ahead.


Learn More About Cultured Stone
on Our Product Page

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

Why Stone Veneer is a Natural Fit for Siding and Interior Projects in the Winter

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Be.On® Stone Rialto Canyon

Be.On® Stone is the Product of Choice for Exterior Stone Siding Projects in the Winter

When the cold weather hits, many building and home improvement projects come to a halt. But not stone veneer projects using Be.On Stone. This manufactured stone veneer product is applied as a mechanically fastened screw-on panel that doesn’t require mortar (which is temperature sensitive). Installation involves a starter strip, and the panels are set in place.

“The nice thing about Be.On Stone is you don’t need a mason to install it,” says Chris Miller, Instone’s territory sales manager. “If you’re a little bit handy, you can do it yourself. There’s not much to it. And it looks great.”

If you’re worried about moisture getting behind your stone veneers and creating mold issues, you can forget about it with Be.On Stone. The panels come with a D.Rain moisture management system, a track gutter system behind the stone. Any water, humidity, rain or snow that gets behind the stone will just drain right out the bottom. 

“You’ll never have moisture damage to any of your sheathing or house wrap, which is awesome!” exclaims Miller. “And it will save you money because typically, with a mortar application of natural stone, you need three or four different types of water barriers on the house, which can get expensive. With Be.On Stone, you only need one.”

Because of its mortar-less application, Be.On Stone can be applied anywhere, even in freezing temperatures. “We’ve had guys out there in negative 15 degrees installing it,” says Miller. “I don’t recommend that, but it can be done!” The screw-on application and z-shaped edges that allow it to be put together seamlessly and form inside and outside corners without separate corner pieces also make for a quicker install than a mortar install. “We’ve had crews install around 200–400 square feet in a day. With a mortar product, you’re looking at only 20–50 square feet a day,” says Miller.

For more information on Be.On® Stone, explore our product page. Interested in stock? Check out our portal page.

Also be sure to check out our Be.On® Stone Inbuilding Design Episode Below!

Interloc is One of the Fastest Installs of Natural Stone Siding

Another product option for installing stone siding in the winter months is Interloc. Unlike other stone siding veneers that are loose pieces that need to be applied one at a time, Interloc is made out of pre-cut panels that fit together and can be installed very quickly, saving time and money.  

It begins with a starter strip on the top or bottom of the install area. Once that is in place, it creates a straight line on which to lay the rest of the panels and corner pieces, which lock together with hidden joints to create a straight, seamless look.

 “It can be assembled and installed very quickly,” says Miller, “It’s designed

 to get teams off the jobs faster, which saves the homeowner money on labor costs.”

Interloc New England 

Interloc is applied with mortar, so be aware that the outside temperature needs to be above 40 degrees to avoid bonding issues. Interloc can be applied in winter in areas with temperatures that fluctuate between freezing and above. Plan the installation for when at least a week of above-40 temperatures is forecast. Some installers will also build a tent around the install area to maintain the right temperature. We recommend hiring a professional to install Interloc.

For more information on Interloc, see our product page. Interested in stock? Check out our portal page.

Want To Learn More About Interloc Products? Check Out Instone’s Jake Alicandro Break Down the Installation Process Below

Be.On® Stone and Interloc for Wintertime Stone Veneer Interior Projects 

Have you imagined how you can add a little extra something to your home interior décor? Use all that time indoors during winter to fix up your home and add some character with stone veneer. Both Be.On Stone® and Interloc can be used indoors for a variety of home improvement projects, such as:

  • An accent/feature wall
  • A Zoom background wall
  • Wainscoting
  • Kitchen backsplash
  • Fireplace surrounds

As mentioned previously, Be.On Stone’s easy install can be done by a handy DIYer. We recommend hiring a professional when installing Interloc, since it requires a mortar application.

So don’t give up on your home during the winter. Use the time to improve your curb appeal and resale value by adding the charm and beauty of stone veneer siding.

Cottagecore Style: Bringing Nature Indoors with Stone Veneers

Cottagecore Style: Bringing Nature Indoors with Stone Veneers

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As winter moves in, if you’re looking for ideas to cozy up your home, look no further than the cottagecore trend. This lifestyle aesthetic celebrates the slow-paced, romanticized aspects of countryside living and bringing elements of nature indoors. Cottagecore began with streams of photos on social media around 2018 and really gathered steam during the pandemic for those wanting to embrace staying home and sheltering from the fast-paced, modern world. The look is now hitting the mainstream as an interior design style that provides balance from the hustle of life as we begin post-pandemic normalcy.

What is Cottagecore Interior Design Style?

Rustic, farmhouse and antique furniture, vintage collectibles, handmade items and decorative textiles, fresh and dried flowers, warm tones of aged and well-loved pieces are just a few of the elements you’ll want to incorporate to create this vibe in your home.

If it looks familiar to you, it may be because it borrows elements of other popular design trends such as shabby chic, cottage, granny, and English country. The idea is to strive for simple pleasures and comfort with a focus on nature and sustainability. A large aspect of cottagecore is using and repurposing items you already have—or have gathered from your own rural property—such as produce and flowers and handmade items. It also involves bringing in vintage or antique items, rather than those that are mass-produced, to produce a sense of calm and tranquility.

For Tara Kelly, whose blogs on The Art of Cottagemaking and Instagrams are filled with English-cottage style decorating tips, handmade how-tos, recipes and gardening inspiration, she says cottagecore is about creating a lifestyle that speaks to you, “I grew up on a small farm, so it’s about getting back to my roots and country life,”. she says. “Cottagecore embodies a slower way of living, less reliance on modern technology and appreciating the little things, as little or ordinary as they may seem. It’s about how I choose to go about living life: engrossed in nature, putting myself and my family first, and creating things that feed my soul.”

How to Use Stone Veneers for the Cottagecore Look

Adding elements of stone to your interior and exterior environment is a seamless fit for this design style to reflect nature and old-world charm. There are several ways you can use stone veneers to easily and instantly create the cottagecore look of a quaint home in the European countryside.

Add a stone feature wall: Create interest on a bare wall by using stone from top to bottom for a feature/accent wall. This wall could be anywhere in the home, from enhancing a headboard behind the bed in the bedroom, to a living room or a dining room. The look of natural stone will warm up the space with texture and color (not to mention it will look great for Instagram photos and videos or as a backdrop for Zoom meetings.) If you don’t want to commit to a full wall, stone wainscoting can also add some natural-looking texture to a space.

Do your kitchen backsplash in stone: A big part of the cottagecore lifestyle is spent in the kitchen. If you look at any cottagecore content creator’s social pages, you’ll find photo after photo of people baking pies and pouring tea. So the kitchen is the perfect place to incorporate stone into your backsplash, making you feel you’re cooking in an authentic English country kitchen.

Redo your fireplace surround with stone: If your fireplace is outdated and just not giving snuggly vibes, you can use stone veneers to basically wrap your existing fireplace and make it look like it was built with authentic stacked stone to add character and a vintage look.

Home exterior: Spice up the entryway of your home by using stone veneer for a textured, timeless look. Use it around doorways, posts and lampposts or as a wainscot siding.

Design Inspiration: Cottagecore

Need some more inspiration? Check out our mood boards:

What Stone Veneers Work Best for Cottagecore Décor?

We suggest these stone veneer options for your cottagecore home upgrade:

Pangaea – a high-quality natural stone veneer with easy installation made by a sustainably-forward-thinking company.

Cultured Stone – a manufactured stone veneer that is made with eco-friendliness in mind by using an average of 58% pre-consumer recycled content.

Dutch Quality – a manufactured stone veneer inspired by nature. It is made using art and technology for an authentic natural stone look.

Install a stone accent in your home, gather some wildflowers from the field and you, too, can be like an Instagram cottagecore influencer pouring a long, slow cup of tea before you tuck into a freshly baked pie and crack open a vintage book in front of your stone fireplace.

Ready to go cottagecore? Make your wish list and contact us for samples of Pangaea, Cultured Stone and Dutch Quality stone veneers.

3 Reasons to Use Cultured Stone® on Your Project 

3 Reasons to Use Cultured Stone® on Your Project 

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When selecting a stone veneer for your interior and exterior designs, the question often arises: natural or manufactured stone veneer? There are benefits to both, but the biggest considerations are: how does it look and how much will it cost?

What is Manufactured Stone Veneer?.

Manufactured stone veneer, also known as MSV, is a lightweight building material used as a decorative wall covering for exterior or interior surfaces. Produced by using a concrete mixture that’s poured into a mold and colored using mineral pigments – its porous and light weight properties make it easy to cut and handle, creating compared to natural stone.

Manufactured stone veneer originated in 1962 by a pair of brothers in Vallejo, California. They developed a concrete mixture to cast in flexible molds that were created from natural stone to give it a realistic size and texture. They began distributing this stone into the market under the brand name Cultured Stone®. Today, Cultured Stone remains the industry-leading brand offering premium manufactured stone veneer (MSV) products.  

How is Manufactured Stone Veneer Used?

Manufactured stone veneer as a decorative architectural element that can be used on a variety of project applications. It is applied to the wall using lath, scratch coat, mortar, and grout. Manufactured stone veneer is lightweight, does not require ties or footings, and offers panelized systems for easy installation. This makes it a great alternative to natural stone.

The varied shapes, sizes, colors and textures of manufactured stone veneer provide design versatility that’s perfect for creating an inviting space. Range of applications include

  • Interiors
  • Exteriors
  • Outdoor Living
  • Commercial
  • Multi-family
  • Signage

3 Reasons Cultured Stone® Is A Great Choice

For homeowners, installers and dealers, there are three solid reasons to choose Cultured Stone MSV over a natural stone.

1. Manufactured Stone Veneer Can Save Homeowners Money

For homeowners choosing Cultured Stone, one of the biggest benefits is cost savings. Since the stone is made from cement and not quarried, it’s less expensive to produce compared to natural stone, and the savings are passed on to the consumer. However, not all manufactured stone looks natural. Cultured Stone has created an intricate process to create the most realistic-looking stone product on the market and offer a versatile range of styles.

 A manufactured stone veneer product can cost as much as 50% less than natural full bed depth stone. Another cost saving comes in the form of labor. Read on about the installation process for Cultured Stone and how its light weight features means faster install times and lower labor costs

2. Manufactured Stone from Cultured Stone® Looks Like the Real Deal

Cultured Stone is made from a mold of actual natural stone so it has the shape and texture of a quarried real stone. Before cement is poured into the molds, each stone and brick is literally hand painted piece-by-piece by highly-trained artisans. Using only the highest quality natural mineral oxides, the stone’s surface is infused with rich, authentic tones, offering an unmatched depth and variation in color.

This attention to detail gives consumers an authentic look of natural stone. It also means that Cultured Stone provides a wide range of finishes and styles that are consistent in shape, color, and availability.

According to Joel Ginsberg, branch manager at Hearth & Home Technologies, which sells manufactured stone veneer for interior projects, consistency in color is one of the biggest selling points of Cultured Stone. “If you ever need to replace it or add more to your project down the road, it will be the same color you bought previously. With natural stone, you’ll get whatever color is cut out of the mountain, which may be different from another piece cut somewhere else or at another time.”

The range of offerings with Cultured Stone includes:

  •  20+ textures 
  •  100+ colors 
  •  Accent products 
  •  Capstones 
  •  Hearthstones

Think you can tell the difference between natural stone and manufactured stone? Watch our recent episode of “In Building Design” to see how hard that can be:

3. Manufactured Stone Veneer Is Easier and Faster to Install Than Natural Stone

If you’ve ever held a piece of natural stone in one hand and manufactured stone in the other, the first thing you may notice is the difference in weight. Cultured Stone’s products are made of lightweight aggregate materials and are approximately one-quarter the weight of natural stone.

For installers, this means it’s easier—and therefore faster—to install. There isn’t as much worry or challenge with the stone sliding down the wall as you install it, so your project can be completed more efficiently in less time. Cultured Stone is available in a variety of stone types, including individual pieces and modular, panelized profiles. While panelized profiles offer a quicker installation, individual stone profiles allow for more customization in application and grout technique that can enhance overall design.

 Some of the benefits of installing Cultured Stone include:

  • No ties or footings required 
  • Adheres to any structurally sound surface
  • Simple installation process: lath > scratch coat > mortar and grout 
  • Panelized systems are available 

How to Install Manufactured Stone Veneer

See our series of videos on the installation process for Cultured Stone: