One of the biggest benefits of manufactured stone veneer is the sheer number of styles, profiles, and colors. With seemingly endless options replicating what’s found in nature, there’s a look for every home and every taste. However, this can make the selection process a little overwhelming. So how do you go about choosing a manufactured stone veneer?
Consider these questions as you narrow the choices.
What Is the Style of the Home?
Like any cladding material, it’s important to choose a stone profile that meshes well with the exterior house style. For example, profiles with a more linear layout and clean edges, such as Ledgestone, are often ideal for transitional or contemporary homes. Fieldstone and brick profiles are well-suited to more traditional exterior styles. And irregular, rounded profiles, like River Rock, offer a perfect finish for country homes and cabins. (Learn more about common profile types here.) That said, there’s no one end-all-be-all solution—leverage manufacturers’ design tools to try different profiles on your home to see what works best.
What Is the Home’s Exterior Color Palette?
With a host of colors from earthy browns to dark grays, it’s easy to find a hue that suits the tone of your home. If the stone is being used as an accent, such as for a vertical bump-out or a half wall, consider the colors of the other cladding materials. Stone colors can complement the other siding in a slightly lighter or darker shade. In contrast, if the primary cladding is lighter in tone, a bolder stone choice could create a dramatic, eye-catching accent. Another consideration is the siding material’s undertone; if it has gray or red undertones, for example, the stone color could reflect that (or vice versa).
What Does the Rest of the Neighborhood Look Like?
Differentiating your home from others down the block is important—but standing out too much might create an eyesore. As you’re weighing colors and styles, consider how the finished façade will look alongside others in the community, especially if the homes are close together.
Where on the Home Will the Stone Be Used?
The application of manufactured stone may, though it doesn’t have to, play a role in the visual weight of the stone you choose. Larger stones and visually “heavier” profiles, such irregular looks like River Rock, may feel overwhelming to the eye across an expansive façade. Leveraging design programs can help you gauge the way the finished product will look all together versus a few samples.
What Is Your Taste?
Above all, it really does come down to your personal preference. If you like a particular look, go with your gut. Ultimately, it’s your home and should reflect what you love and enjoy. Unlike painting your house pink, there are few ways to go wrong with manufactured stone because it replicates what’s found in nature so it’s appealing across the board.
What Is Your Budget?
Like any building material, there are cost differences from brand to brand, depending on materials and other factors. Though there isn’t as much variation from company to company, it’s still something to think about if you’re on a tighter budget.
Where Are You Located?
Though manufactured stone veneer is widely available across the U.S., there may be some limitations on availability for all profiles and colors depending on location. Work with your local dealer or use manufacturers’ online dealer locators to determine what’s available before falling in love with one particular product.
Some manufactured stone manufacturers offer online design tools that allow you to experiment with different looks on an image of your home. Leverage those tools to try different colors and profiles in combination with other materials to see what works best for you.
Find an MSV Producer near you today. Learn how you can hire a contractor that holds a CMHA certificate in MSV installation here!
Manufactured Stone Veneer VS Siding: How Do They Compare?
The exterior of the home offers the ultimate first impression, and cladding plays a prominent roles. Choosing the right material can make the difference aesthetically as well as in the home’s long-term performance. But what is the best option when comparing manufactured stone veneer vs. siding? Manufactured stone is one of numerous options for the façade—and one of the soundest investments. But how does it compare to other cladding materials?
Cost & Return on Investment
When placing manufactured stone veneer vs. siding side by side, manufactured stone is often the more premium-priced option when it comes to first cost, especially compared to traditional vinyl siding. But the price tag is only part of the story.
Manufactured stone veneer offers the highest return on investment of any cladding material – by a significant percentage. According to the Remodeling 2024 Cost vs. Value Report, manufactured stone veneer recoups 153% of its cost. This dramatically greater than all other cladding materials, including fiber cement siding replacement (88.4%) and vinyl siding replacement (80.2%).
Aesthetics
Manufactured stone veneer directly replicates stone found in nature – typically using actual stones to craft molds – typically at a lower price point than the real thing. Vinyl and fiber cement siding surfaces often are designed to replicate wood grain, but authenticity can vary greatly from brand to brand and is often reflected in the cost.
Not only does it look natural, MSV brings stone profiles and colors that consumers may not otherwise be able to get because quarried stone (and clay for brick) is usually sourced locally. Manufactured stone veneer allows buyers to choose a stone look that may be difficult (or impossible) to get at their location due to supply, distance, or cost.
Appearance
Beyond just authentic looks, manufactured stone veneer delivers a solid look on the wall, with blends and shapes limited only to the installers imagination. Vinyl siding can appear wavy on the wall if not fastened properly and shows visible seams.
Durability
Cement-based products are known for their durability, reliability, and longevity, and manufactured stone is no exception. Manufactured stone veneer and fiber cement siding are durable through all types of extreme weather, including wind, heat, and fire. Manufactured stone colors weather in similar ways to natural stone.
Installation
With panelized installation, vinyl siding has a lower learning curve and can be hung by siding contractors and experienced DIYers. Manufactured stone veneer is installed by masons and does take time to develop expertise. CMHA offers an MSV Installer program that provides fundamental MSV installation guidelines and industry best practices. This helps ensure better quality work as well as highly valued credentials.
Longevity
Lifespans and warranties for all three cladding types can vary greatly depending on quality, though all three outperform wood. Manufactured stone veneer lasts a minimum of 25 to 50 years, though its life expectancy is likely much greater as evidenced by the existence of concrete going back centuries. According to Today’s Homeowner, stone siding has a lifespan of more than 100 years, fiber cement siding can last up to 60 years with proper care, and vinyl siding lasts 30-40 years.
Maintenance Manufactured stone veneer, vinyl, and fiber cement all boast low-maintenance properties, with each requiring just occasional cleaning. Depending on the brand and the paint, fiber cement siding will eventually need to be repainted and recaulked, which MSV and vinyl will not require. Ultimately, choosing a cladding material comes down to a balance of preferences and priorities—first and foremost being what overall aesthetics is the buyer seeking and what is their budget. From there, weigh options for lifespan, maintenance, performance, and more before making final selections.
Building materials face deterioration from a variety of threats, the most serious and persistent being water and moisture. Although masonry is known for its durability of relative ease of maintenance, all building materials require proper installation—especially when it comes to moisture management.
It’s impossible to control all moisture entering a building, but there are many tactics to manage the moisture so that damp materials dry out quickly and water can exit quickly. Architects and installers must take a holistic look at the building envelope, including sheathing, weather resistant barriers (WRBs), drainage planes, and attachment systems that will help keep moisture out of the assembly, as well as important details such as flashing, transitions between materials, and sealants to ensure as much water as possible is being shed from the building.
Root Causes of Water Damage
Moisture-related problems in building enclosures have three root causes:
• External sources of moisture such as humidity, rainwater, and groundwater • Internal sources of moisture such as plumbing leaks, cooking, bathing, and even perspiration and respiration • Construction moisture that is present in building materials such as concrete and lumber.
Bulk water, capillary water, and water vapor are the three types of moisture that pose the most threat to building envelopes and must be mitigated through moisture management strategies. Bulk water from rain, snow, or groundwater can be the most damaging and enters the building from an opening in the envelope or a driving force such as air pressure or gravity.1 Bulk water can be controlled with proper flashing, sealants, and rain screens that work to drain any incidental water that does get behind the façade despite other waterproofing measures.
Capillary action is the movement of water and vapor through porous materials such as stone and brick due to the forces of adhesion, cohesion, and surface tension. Water wicks through these materials against the pull of gravity — think of rising damp in concrete or masonry. Two nonporous materials placed closely together can also provide a channel for capillary action to occur. The U.S. Office of Energy Efficiency and Renewable Energy notes, “Capillary action can best be controlled by providing a capillary ‘break’ such as plastic, metal, damp-proofing compound, or another impermeable material, or by leaving air spaces that are too large for capillarity to occur.”2
Moisture can be transported on air and enter a building through uncontrolled pressure sources such as the wind stack effect or controlled sources such as air handlers that move moist air past the building envelope and through even the tiniest of holes.
Water vapor can also pass through a building through vapor diffusion, which is dependent on the driving forces that push it into the building as well as how permeable the building materials are. Vapor barriers are used to slow down the movement of water vapor into a building. There are very specific guidelines for the permeability rating of these barriers and where they should be placed based on the climate where a specific project is located.3
Dangers of Moisture Intrusion
When water is not properly managed, it can be detrimental to the durability of the building as well as occupants and property inside the building.
Moisture intrusion can cause condensation within the walls, which ultimately deteriorates wood materials, causing sheathing and framing to rot. When insulation inside walls becomes wet, there is a significant reduction in thermal values. Metal components such as structural fasteners may rust and corrode, and adhesives will ultimately fail in the presence of excess moisture. Efflorescence, a white deposit of surface salt on the exterior of a building, can occur on masonry, which can also be damaged during freeze/thaw cycles as moisture within the masonry expands and contracts. Water-soluble materials such as gypsum can even return to solution.
Uncontrolled moisture allows mold and mildew to grow within walls, and eventually it will take hold inside the building and HVAC systems, posing a significant danger to the health of occupants. Damage to paints, coatings, furnishings, and interior components will eventually ensue.
Moisture Management Strategies
To avoid the negative effects of water intrusion, there are important building practices to follow when designing wall assemblies and specifying materials. Working from the inside to the outside of a wall assembly, specifying an appropriate type of sheathing and a compatible weather resistant barrier is the first layer of moisture management. If appropriate, a rainscreen system and weep screed can also be designed into the wall assembly to further drain incidental water. For example, manufactured stone veneer uses a rainscreen product in conjunction with a weather resistant barrier, or in some cases as the sole WRB, for installation.
Proper sealing is the next line of defense and includes meticulous attention to flashing and caulking details. Flashing should be installed around windows and doors, at all penetrations, and in various areas throughout the roof such as step flashing and roof diverters. Next, appropriate fasteners and sealants must be applied that are compatible with the material substrate. It’s vital to know how different materials interact and separate dissimilar materials if they may cause moisture penetration, corrosion, or another reaction that could compromise the structural integrity of materials and the building itself when improperly handled. Material connections are supremely important, as well, particularly when they are two very different products.
MSV Specifications for Water Management
Moisture issues can arise from rain or rain that is driven by wind into a wall assembly and by inward vapor drive. Bulk water intrusion and vapor drive can lead to damage and rot in sheathing and structural members in both wood- and steel-framed structures. Inward vapor drive can occur because WRBs are vapor-permeable, and moisture stored within the MSV or mortars can be driven by the sun and heated through the WRBs directly into the sheathing and stud bays. If the cladding is in contact with the barrier, water can linger in those locations, causing them to remain wet for extended periods of time. This can happen in both hot and cold climates.
In MSV installations, a two-layer WRB system provides a drainage plane to protect against capillary draw. Including a rain screen system between the WRB and stone veneer creates a drainage space that better prevents water intrusion. This ventilated air space allows bulk water to drain out, but also serves as a capillary break, meaning water penetrating behind the cladding is intercepted. The use of other fundamentally sound design details, such as rough opening protection and sill flashing beneath windows and doors, is particularly effective against water intrusion. Including diverter flashing at the roof/wall intersections, saddle flashing at low-to-high walls, flashing at floor lines, and deck flashing can all help to prevent moisture-related issues.
To avoid the negative effects caused by humidity, rain, and wind, it is crucial that trained professionals install MSV products. Improper installation — most often stemming from transitions around windows, penetrations, and exterior light fixtures — coupled with the fact that improper installation is not immediately evident, can lead to severe damage and increased costs. Defective installations cause more obvious damage in wetter climates, but in areas with less rainfall, moisture can stay hidden for years until it manifests as a much larger issue.
In general, to avoid the negative effects of water intrusion, the following top six building practices should be done correctly:
• Weather-resistant barriers • Flashing around windows and doors • Step flashing and roof diverters • Detail flashing • Flashing at all penetrations • Weep screed
CMHA offers an MSV Installer program. The course teaches installers fundamental MSV installation guidelines and industry best practices. Not only will it ensure better quality work, but the certificate is a highly valued credential by consumers and the broader marketplace.
Precision in Every Cut: A Guide to Handling Manufactured Stone Veneer
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instone
Precision in Every Cut: A Guide to Handling Manufactured Stone Veneer
Aura Natural Landscapes revolutionary new product wows installers and homeowners
This seasons’ most sought-after product for backyard patios bring a rustic, natural look that standard backyard pavers can’t beat. Thanks to consistent cuts, and stone pavers that fit together like pieces of a puzzle, irregular flagging is in high demand. Irregular flagging is showing up in backyard patios, walkways, and poolside hardscaping.
Installers commonly assume that irregular flagging projects take more time and money than standard ones. This is because the stones used have different thicknesses and shapes. However, Aura Natural Landscapes is turning this notion on its head by producing precut, consistent stones. They are 10 times faster to install than other irregular flagging products. .
Irregular flagging, sometimes called irregular pavers, are flat pieces of stone that are not uniform in shape and size. Arranged together, they create attractive mosaics that can call other patterns in nature to mind, like the turtle shell or rocks scattered along a brook. Irregular stones are often also spread apart as stepping stones. They can form a paver walkway on surfaces like grass lawns, gravel paths, or mulch bedding.
Eliminate Joint Pains in Paver Installations
“Irregular flagging is most attractive when masons can work the stone and create consistent joints throughout the whole patio or surface,” Instone’s Vice President of Natural Stone Products Justin Alicandro said. He noted that many irregular flagging applications aren’t completed this way, though, due to the cost of installation. With most products on the market, achieving consistent joints requires the mason to shape each stone so it fits smoothly next to the other irregular shapes. This is a process that can be laborious and lead to waste.
“Just in a 2-foot stretch of one joint, you’ll see some installers go from 3 inches to a half-inch wide,” Alicandro said. “They just shape it quickly and throw it down, even though it looks sloppy.”
Aura’s irregular flagging solves this issue thanks to its signature precut, repeating pattern of seven stones that fit easily together. The eye sees an irregular pattern, but for the installer, it’s a no-hassle job.
Consistent Thickness Reduces Time and Waste
Another challenge with installing the majority of irregular flagging products is their varying thickness. Most are extremely inconsistent in thickness which creates installation issues. This forces the mason to either shape or cut the stone to a routine width in order to lay the pavers. Or, they need to add/remove subbase material beneath every stone to ensure they don’t bulge or dip.
Aura eliminated the need for that work by producing its irregular flagging stones at a consistent 1.5” thickness. Installers can simply screed the sub-base and start laying stones one after another. Installing Aura irregular pavers proceeds at a pace no different than regular pavers.
“With most install jobs, the cost is 70 percent labor and 30 percent material,” Alicandro said. “Because Aura is precut and the thickness is gauged, it saves a tremendous amount of labor.”
Landscape designer Cysilia Schaub chose Aura irregular flagging when she needed hardscaping materials for an extensive lakefront backyard project. The job called for materials that accentuated the property’s natural environment and were durable enough to withstand heavy foot traffic and could be delivered and installed on a tight deadline.
“The way this product came – precut, premeasured in each pallet to fit the pattern, the material was gauged, thermaled on the top, the joints were perfect – the installation was really quick,” Schaub said.
Aura’s irregular granite stones range from 4 square feet at their smallest to 12 square feet at their largest. The larger stones can be faster and less complicated to install because they each cover so much ground and are easy arrange. DIY installers should ensure they have proper help to handle the materials, Alicandro advised, as the largest stones can weigh in the 200-pound range.
Versatile for Outdoor Living Designs
Aura has two attractive colors of standard stock irregular stones available for a quick order: Blue Mist and Silver Ridge granite. For projects with lead times greater than about four months, Aura can make just about any other color in its stone catalog available for order, Alicandro said.
The stones can be cut easily with a regular masonry saw to fit them against a house, steps, or other structures. Instone’s in-house fabrication and design service is available to assist with any special cuts needed for your project. Coordinating treads, coping and widestock are also available for a cohesive outdoor space.
Irregular flagging projects have been especially hot in markets like the Midwest and northern New England, where people tend to have larger properties that can showcase the sizable stones. Although they are commonly used in projects 1,000 square feet and larger, Alicandro said it ultimately comes down to the taste and vision of the property owner.
To learn more about the possibilities for a property you own or are working on with irregular pattern products, visit our Aura Natural Landscapes page.
How to Achieve Superhero Status With Clients & Boost Sales
We all know that spring signals the start of a busy season for those in the construction, masonry, and hardscaping fields. Homeowners are eager to kick off their long-awaited renovation projects. This is an excellent time to lay the groundwork for a successful sales year.
Achieving success goes beyond simply providing top-notch materials. It demands a strategic approach that prioritizes quick and efficient service, outstanding product quality, and, most importantly, the satisfaction of your clients.
This guide is designed to arm you with actionable advice to enhance your interactions with customers, ultimately helping you secure more contracts and boost your sales.
Prompt & Accurate Quotes: First Impressions
The first step towards a successful spring should be no surprise: communication is key. Many homeowners will shop around when starting a large home project. Swift, detailed, and professional quotes are essential and do more than provide numbers; they showcase your engagement, dedication, and professionalism.
You can influence their hiring decisions from the start by ensuring your quotes exude clarity, accuracy, and a comprehensive outline of expectations and deliverables. A messy quote can come across as unprofessional and unbothered and be seen as a reflection of your work on the job site.
Toro Stone Calculator
Use tools like the Toro Stone Calculator to help you estimate how much stone and other materials you need for a project. Additionally, Instone dealers can easily log in, create a quote in minutes, save the quote, and send it or print it for the customer, ensuring a professional-looking quote is provided instantly. Of course, you can always reach out to us for swift and detailed quotes as well. A precise quote reflects your professionalism and can be the deciding factor for potential clients.
Advise on Material Choices: Quality Meets Budget
While some homeowners will have researched materials independently, many only know what they want the final product to look like — but not how to achieve it. You can help guide homeowners through a maze of options to find what suits their desired aesthetic best. Your expertise can help them make informed, budget-conscious decisions. This is where you can highlight the value of investing in Instone’s premium materials for lasting satisfaction and peace of mind.
Incorporate Innovative Techniques: Building for the Future
Stone masonry is an ever-evolving art that shifts as innovative new techniques and tools emerge. That’s why it’s so important to be aware of — and to quickly incorporate — industry-leading building techniques, like new moisture management systems, into your work whenever possible.
It is important for you to educate homeowners on the benefits of using these industry-leading systems and solutions in their projects. Understanding these long-term advantages ensures that their investment is not just for the present but a contribution to their home’s future. Plus, it helps build your authority as an industry leader.
instonecoNov 4
Experience the true power of natural stone with @pangaeanaturalstone’s innovative GripSet® Technology.
Increasing the surface area where mortar is applied, GripSet® maximizes the friction between the stone and the vertical substrate, allowing the stone to attach quickly and proficiently. With this exclusive technology, you can experience simplified installation and unparalleled resilience and durability for your stonework.
Discover what sets Pangaea apart and learn about their commitment to innovation and quality with President and CEO Sanjay Nikhanj in our #InBuildingDesign episode. Check the link in our bio to learn more. * * * * * #buildingsupply #curbappeal #exteriordesign #interiordesign #naturalstone #usenaturalstone #homeconstruction #constructionproject #hardscapers #landscapers #buildersofInsta #hardscapebrotherhood #builder #construction #pangaeagripset
Experience the true power of natural stone with @pangaeanaturalstone’s innovative GripSet® Technology.
Increasing the surface area where mortar is applied, GripSet® maximizes the friction between the stone and the vertical substrate, allowing the stone to attach quickly and proficiently. With this exclusive technology, you can experience simplified installation and unparalleled resilience and durability for your stonework.
Discover what sets Pangaea apart and learn about their commitment to innovation and quality with President and CEO Sanjay Nikhanj in our #InBuildingDesign episode. Check the link in our bio to learn more. * * * * * #buildingsupply #curbappeal #exteriordesign #interiordesign #naturalstone #usenaturalstone #homeconstruction #constructionproject #hardscapers #landscapers #buildersofInsta #hardscapebrotherhood #builder #construction #pangaeagripset...
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Promote Upselling Opportunities Wisely: Enhancing Value
Any upselling must be done strategically for the homeowner’s benefit and must align with the homeowner’s budget and expectations. This approach not only improves the outcome but also enhances customer satisfaction.
Here’s how you can apply this strategy effectively:
Offer bundled product options that enhance the overall project—like combining landscape stone with stone veneer for outdoor kitchens or fireplaces. This not only simplifies the purchasing process for your clients, making your shop a one-stop solution but also enhances their space’s aesthetic and functional value.
Instone’s Visualizer
Utilize Visualization Tools: Seeing is Believing
Looking for ways to stand out from the competition? Elevate your proposals by incorporating visualization tools. These innovative tools can transform your quotes from simple documents into engaging visual experiences that better communicate the value and vision of your work. By allowing your clients to see their projects’ potential outcomes, you’re enhancing their understanding and excitement and establishing your commitment to transparency and quality. In a market where first impressions are crucial, leveraging visualization tools can be a game-changer in convincing homeowners to choose your services over others.
Maximize the benefits of this approach with the Instone Visualizer, a powerful tool designed to bring your client’s vision to life right before their eyes. Here’s how you can integrate this tool into your sales strategy:
Interactive Kiosks: Establish interactive kiosks at your business locations where clients can actively engage with the visualizer. This allows them to visualize the impact of different stone and color combinations on sample home exteriors, interiors, and patios, enhancing their decision-making process with an immersive, hands-on experience.
Staff Training: Ensure your staff knows how to guide clients through the visualizer. Well-trained employees can assist clients in exploring a variety of design possibilities, helping them reimagine their spaces from creating feature walls to transforming patios.
Website Integration: Embed a link to the Instone Visualizer on your business website, giving clients the convenience to start their design exploration from home. They can effortlessly modify wall colors, trim and compare different stones to ascertain which aligns best with their aesthetic preferences.
Before and After with the Instone Visualizer Tool
The Instone Visualizer allows clients to use sample homes for their design endeavors and allows them to upload their own photos for unique customizations. This tool simplifies decision-making by providing a realistic preview of the finished project. Clients can share their designs, print reports and even access tutorial videos on how to use advanced editing tools within the visualizer. With these capabilities, designing a home with stone has never been easier or more accessible, making the Instone Visualizer an essential part of your sales and marketing arsenal.
Maintain Clear Communication: Building Trust
Trusting someone to work on or in your home can be a challenge. Reliability and trust are built through clear and consistent communication. One way to do this is to regularly update homeowners with project timelines and delivery times. This demonstrates your commitment to meeting their needs and provides them with a sense of comfort, as they aren’t left wondering about these details.
Understanding the importance of prompt service is why we offer optimal lead times that can be conveniently checked on our website—just enter the quantity for an approximate lead time. This feature allows homeowners and dealers to plan precisely, knowing when to expect their materials.
Our commitment to efficient service delivery is a testament to our dedication to ease and efficiency. Our route truck delivery system is designed to simplify the delivery process, removing any uncertainty by utilizing pre-scheduled weekly lanes that service our dealer network from one of our three distribution centers. It’s a testament to our dedication to ease and efficiency—when you need the product now, we make it easy.
By integrating these logistics details into your communication strategy, you promise reliability and deliver on it. This reinforces trust with your clients, ensuring they feel well-informed and confident in their choice to work with you.
Respect the Workspace: A Reflection of Professionalism
It is essential to remember that your ‘workspace’ is someone else’s home. Keeping this in mind and respecting their personal space will go a long way to making for a happy homeowner.
No matter how good the results are, a disrespectful contractor will likely cost you work in the future, while a well-executed job done by someone respectful can lead to good word of mouth and more jobs.
Aura Blue Ice Natural Sandstone
Document Your Projects: Showcase and Inspire
Visual storytelling is a powerful tool that should not be overlooked. Keep homeowners engaged with your work with pictures. Document the various stages of your projects and use them to enhance your social media and website presence.
The adage “seeing is believing” rings particularly true here; providing tangible examples of your completed work highlights the quality and diversity of your offerings and inspires and attracts potential clients. In today’s digital age, a visually compelling portfolio is indispensable for standing out in a crowded marketplace and fostering trust in your craftsmanship.
Leverage Social Media: Build Your Brand
Social media platforms like Instagram are invaluable because they are indispensable extensions of your professional portfolio. These platforms serve as a vibrant showcase for the photos you capture while documenting your work and the testimonials you garner from satisfied clients. Social media amplifies your visibility and significantly enhances your credibility in the eyes of potential clients. A robust social media presence does more than just display the quality and scope of your projects; it also creates a dynamic platform for attracting new clients and engaging with your community.
By actively sharing updates, progress shots, final reveals, and client testimonials on social media, you effectively broadcast your commitment to quality, transparency, and customer satisfaction. This ongoing dialogue with followers and the broader community fosters a sense of engagement and belonging, transforming your social media space into a lively forum for exchange and inspiration. Plus, social media offers an easily accessible avenue for prospective clients to discover your work and envision the potential transformation of their own spaces.
Consider creating events like a customer appreciation day or an open house to thank your existing customers and also entice potential clients. Promote these events through your social media channels and feature highlights and updates on your website to showcase your active community involvement and commitment to customer service.
Keeping Your Website Updated: A Digital Storefront for Your Brand
Speaking of your website, remember it’s the digital storefront of your business and is just as crucial as your physical location. It’s the hub where potential clients land to explore what you offer and make decisions. That’s why regularly updating your website with your latest offerings and ensuring that the digital reflection of your brand is current and comprehensive is valuable time spent. This step is vital and often missed, which can be a significant oversight in a digitally-driven market.
By consistently refreshing your website content with the latest product information and updates, you’re not just aiming for more sales; you’re enhancing the value and experience for your clients. This dedication to providing up-to-date and accessible information aligns with client needs and reinforces their decision to choose your services. A well-maintained website, paired with a vibrant social media presence, builds credibility and solidifies your position as a forward-thinking and client-focused leader in your industry.
Looking for assistance to keep your website fresh and your marketing on point? Instone has got you covered. Our dealers have exclusive access to our wide array of resources from web developers to social media experts, ensuring your marketing stays updated and search-friendly.
IG: @brickworkssupplycenter
Dealer event held at Instone’s Alsip location.
Obtain Certifications: The Power of Education
Securing a competitive edge in the construction, masonry, and hardscaping industries is crucial for winning contracts and building a reputable business. One strategy to achieve this is through a commitment to continuous learning and professional development. This commitment to professional growth does more than just elevate your technical capabilities; it signals to prospective clients that you are a forward-thinking contractor who values innovation, safety, and the highest standards of quality.
The certifications and knowledge you acquire become powerful tools in your marketing arsenal, allowing you to confidently articulate the value you bring to every project. Plus, staying on top of the latest industry trends, techniques, and materials ensures that you can offer cutting-edge solutions that resonate with homeowners looking for modern, durable, and aesthetically pleasing outcomes.
Enhancing Your Expertise: Instone’s Educational Resources
Deepen your knowledge of stone masonry by leveraging Instone’s comprehensive suite of educational and training resources. Videos covering state-of-the-art stone veneer techniques, on-site installations, and specialized instructional content are just a click away. Gain valuable insights into our premium natural stone collections, like the Aura Natural Landscape line and Pangaea Natural Stone veneer, and learn to confidently recommend the best solutions to clients. By subscribing to our YouTube channel, you ensure you’re always at the forefront of the industry, ready to deliver excellence to your clients with the best-in-class materials for veneer, hardscaping, and fireplaces.
Spring is all about growth and opportunity. You can achieve sales and build long-term relationships with your clients by providing prompt service, utilizing high-quality materials, and ensuring customer satisfaction. Let this season bring you to new heights of professional excellence and customer delight.
With the Instone Visualizer, you can complete a wall-to-wall virtual home makeover in a matter of minutes. The free online tool allows you to simulate what a home or property would look like after a renovation with any combination of stone products from Instone’s expansive catalog.
Powerful yet simple, the Visualizer offers installers and dealers a way to show clients renderings of projects that can be used to assist with sales, and homeowners a way to browse their options for veneers, pavers and other stone products. Users can upload photos of a job site and redo a wall or patio area with new masonry in a couple of clicks.
Instone Vice President of Natural Stone Products Justin Alicandro said the Visualizer has made the need to assemble stone samples or create mockups for clients obsolete.
“This is so much more efficient than the way we used to do things,” Alicandro said. “Homeowners can come out of a session knowing pretty much what they want, and if they don’t like the products once they see real samples, they can tweak the project again in the Visualizer and try a plan B. The Visualizer is such a great tool.”
Visit the Instone Visualizer Page for More Tips & Techniques To Create The Perfect Rendering.
How It Works
To get started, find or snap a digital photo of your project area and add it to the Visualizer. (If you don’t have an image available, you can browse our samples for one that resembles your property.) Photos should be at least 1600 pixels wide and not exceed 16 MB. A standard camera phone pic will do nicely.
With the photo now online, the Visualizer’s AI will scan its features and automatically identify areas most likely for stonework. The technology will also recognize features like windows and doors and omit them. If it misses a wall or ground section you’re interested in, don’t worry – you can draw a polygon to highlight the area manually.
You can then click on any of these areas and choose the interior or exterior Instone masonry product you’d like to see applied there. Once it appears, you can try different brands, profiles, and colors to see how they look, and even change the stone sizes on the fly. The images you create can be saved, shared, and easily edited later.
Fine-Tuning
The Visualizer has multiple editing tools to help fine-tune your renderings and make them more realistic. You can adjust the opacity of the masonry to totally block out the surface beneath it or to allow important features to peak through. Another tool allows you to adjust the perspective, which can realign the stone if it’s not quite level or doesn’t track the angle of the surface accurately.
For the best results, we recommend taking your photos facing straight ahead toward the surfaces that will be clad. If possible, it’s best to move any furniture or other obstructions out of the way.
The Visualizer will even help you simulate the appearance of non-stone upgrades. You can apply paint colors to your banisters and doors or try out new shingle styles and colors on the roof. These features can be combined with the stone improvements to give you a full picture of how all of the materials will look together.
Before and after using the Instone visualizer with Pangaea® 3 Course Ashlar Oxford
Share & Create a Report
The Visualizer offers a range of options for sharing before and after images with clients or anyone else who may be interested in giving feedback. You can quickly export the renderings as JPG and PNG files or use share buttons to email them or post them to Facebook, Twitter/X or Pinterest.
Of high value to masonry professionals, the system can generate attractively formatted reports showing the finished home and thumbnails identifying all of the products featured in the project.
“For a contractor trying to win a job, price is obviously important, but if you can demonstrate for a homeowner what their house is going to look like when it’s complete, that will definitely set you apart from others trying to quote the job,” Instone Chief Operating Officer Rob McKay said. “Ultimately, a lot of people will still want to see a sample and feel it in their hands, but the Visualizer is a great tool to help them narrow down their choices.”
Watch Our Full Tutorial
For a full demonstration of what’s possible with the Visualizer, watch our training video (“Pro Tips for Selling With The Instone Visualizer”) above. You can also check our Visualizer page for FAQs and a series of shorter videos with tips and demos focused on specific Visualizer questions.
Exterior Home Design Trends for 2024: Stone Edition
Dark Is In For Exterior House Colors
Not all choices in life are black and white, but when it comes to stone veneer color choices, they increasingly are. As we gaze into the crystal ball of stone exterior home trends for 2024, Instone Northeast Territory Sales Manager Mike Kornele predicts that we can expect to see more veneers where black takes the leads, complemented by white or light gray highlights.
“It seems like over the last couple of years, everything has been trending to that more modern look – squared off, smooth facing, contemporary finish. Darker colors are definitely in,” he said.
While the timeless grays and earthtone veneers that sell well every year continue to hold their ground, the allure of dark stones is on the rise. Homeowners looking to make their indoor and outdoor spaces stand out are opting for those bold alternatives. Kornele points to Pangaea Natural Stone’s Black Rundle and Cambrian color Ledgestones and Castlestones as prime examples and hot sellers.
Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
In the world of manufactured stone veneers (MSV), Kornele envisions a continued embrace of stones that offer an “in and out” look to them – those with depth and interesting textures that draw the eye. With the market now offering an array of MSV colors and finishes, customer preferences have moved away from the flat planes that once dominated the industry.
However, it’s important to note that exterior home color trends can vary by region. Kornele observes that the modern veneer trend is thriving along the East Coast, while new inland areas are leaning towards stones that blend seamlessly with Colonial and farmhouse-style architecture.
The Color Palette for Outdoor Pavers and Hardscaping
When it comes to outdoor pavers and hardscaping, shades of gray and blue have consistently dominated year in and year out, according to Instone Vice President of Natural Stone Products Justin Alicandro. Instone boasts one of the widest selections of blues and grays in the country, thanks to Aura Natural Landscapes, ensuring there’s a color to suit every design vibe.
Aura Misty Blue Marble & Blue Mist Granite
For those leaning towards a darker tone, Blue Mist granite is a top contender. If you prefer a lighter touch, check out the Blue Ice Natural, Blue Ice Thermal, Imported Gray, or Silver Ridge granites. Alicandro notes that Misty Blue Marble and Silver Travertine are in high demand for pool pavers.
However, Alicandro has noticed a surge in stones for pool areas that are pure white or close to it, like Arctic Cloud marble. This white marble is loved for its subtle grey veins that flow through each stone. “This is extremely popular for pools because it stays cool, and the sandblast finish provides texture for a non-slip patio,” he said.
Alicandro also expects earth tones Oxford Buff, a light tan/cream-colored stone, to maintain its strong momentum from last year. Customers view it as a more durable, attractive, and budget-friendly alternative to Midwest limestones, he said.
Another intriguing trend Alicandro has seen is the use of natural stone accents to complement manufactured hardscaping materials. For example, contractors are pairing natural stone pool coping with concrete pavers; natural stone stair treads with concrete retaining walls; and natural stone widestock to cap concrete walls. This trend is gaining traction as natural stone pieces can be larger, providing a more appealing look. For example, concrete coping is typically produced only 18 inches long, while natural stone sections can extend up to 4 feet.
“It’s less jointing for the capping. It’s a more attractive look and a trend that’s happening more and more each year,” he said.
Outdoor KitchenPopularity Is Surging Stone Veneer Adds The Distinctive Touch
For masonry professionals, get ready to shift your gears when it comes to veneer installations on outdoor kitchens. Modular outdoor kitchen materials, like those offered by Isokern Fireplaces & Chimneys, have significantly reduced installation time and complexity, making projects that were once the domain of only wealthy homeowners attainable for a broader audience. But homeowners are cladding these outdoor kitchens in stone veneer to give these modular structures a distinctive style.
“It seems now more and more Mrs. Smith wants a kitchen that’s going to be more unique than Mrs. Jones’s kitchen, so they’re getting into a lot more veneer work,” Kornele said. “Everybody is always going to be doing their water tables, foundations, entryways, stoops, and things like that, but outdoor kitchens are definitely on the rise. That’s a market that’s going to be pretty solid for the next couple of years.”
Of course, the right veneer style is just one part of the equation – homeowners also need to select pavers that harmonize with them. Kornele suggests most people prefer a healthy contrast in stones so that they stand out without being overly flashy
“When you’re choosing your colors, you want things that are going to complement each other, but you don’t want things that are exact, because you don’t want to step back from your project and see a blob of one color,” Kornele said. “You want the colors to stand out and be distinct, but you don’t want them to battle each other.”It’s a decision driven by personal preference, but it can be made simple by Instone’s Visualizer. The tool allows users to create instant digital overlays showing how stone products would look on photos of their home or property
“It is a very efficient tool,” Alicandro said. “In the old days, you had to get physical samples of stones and put them next to each other to see how they’d look together. Now you can look at multiple combinations in a matter of minutes.”
Elevate Your Home with Stone Veneer: 5 Perfect Places for Accent Walls
In the world of home construction and DIY, creating an accent wall isn’t just about aesthetics; it’s about making a bold statement. These accent walls, also known as feature walls, are where craftsmanship meets character, and they’re more than just a visual interest; they’re a game-changer for your project.
While paint and wallpaper have their place, they can’t match the enduring value and impact of stone veneers and architectural tile. Accent walls not only elevate the aesthetics but also add substantial value to a property, and it’s simple to maintain, ensuring your home interiors remain a source of awe for decades.
Choosing the right spot for an accent wall might seem challenging, but often, the room itself provides strong cues. Here, we delve into five strategic settings perfect for your stone veneer accent wall.
Artepiso Orchid
1.First Impressions Matter
Remember, you don’t get a second chance to make a first impression. Stone veneer on a wall greets your guests and sets the tone for your entire space. It’s the introduction that demands attention and admiration.
The placement of the Artepiso Orchid wall tiles in the space above acts as a focal point for anyone who may walk through the front door. These playful tiles, like any framed art, are sure to get the conversation started and create a welcoming atmosphere as soon as guests enter the house.
Light and easy to install, Artepiso 3D architectural tile adheres to most surfaces with a simple and inexpensive installation. They can also be painted for an attention grabbing splash of color.
Beon Stone® Carbo Classic
Pangaea® Fieldstone Cambrian
2.Accentuate the Architecture
Craftsmen know that great rooms deserve great features. Stone veneer can turn ordinary walls into stunning showcases. Fireplaces, floating room dividers, and walls with architectural details become canvases for your creativity.
A masterful example of this approach can be achieved with Be.on Stone® Carbo Classic veneer panels. Rather than installing shelves in the cutout section of the kitchen shown above, a stone matching the style around the adjoining room was applied, with artwork placed over it. From this vantage point, it gives the appearance of a window that offers a peak at the stone wall continuing behind it.
Ready to accentuate your home walls with another quick renovation, then look no further than your dated fireplace. Building materials like thin stone veneer and Pangaea® Fieldstone Cambria, seen above, transform any drab fireplace wall or surround into the family’s room’s best feature. See more fireplace inspiration in our blog, 5 Interior Projects To Tackle This Winter with Stone Veneer.
Pangaea® New England Quarry Ledgestone
Artepiso Andes
3. Chase the Light
Sometimes, all you need to find the perfect spot for your accent wall is to follow the light. Let the natural light be your guide, drawing visitors’ eyes to your masterpiece. However, be cautious with walls that get intense backlighting or the window views will overshadow the veneer.
When crafting the room with those captivating waterfront views in mind, practicality was key. The choice of Pangaea® New England Quarry Ledgestone veneer wasn’t just about aesthetics; it was a smart decision. It blends seamlessly with the elegant wood paneling on the ceiling, all while ensuring the natural light from those massive windows takes center stage.
For those of you who like to get creative with lighting, consider adding some excitement with Artepiso 3D architectural tiles, seen here in hexagonal Andes shapes. These tiles boast intricate grooves and peaks, creating a mesmerizing interplay of light and shadow. And if you want to kick it up a notch, apply a coat of vibrant, glossy paint to make them shine even brighter.
Cultured Stone® Echo Ridge Country Ledgestone
4. Read the Room
Look at the room’s layout; it often reveals the ideal accent wall location. Is there a wall where all the furniture converges? Maybe one housing a fireplace or TV? That’s your focal point, and that’s where stone veneer shines.
Take a look at the arrangement of the above living room, featuring Cultured Stone’s® Echo Ridge Country Ledgestone veneer. Would a feature have made better sense anywhere else? Note how the veneer calls out to the stone visible through the window on the home’s exterior.
Dutch Quality Winesburg Plank 4&6
5. Beside Views
In the bedroom, the most impactful accent wall is typically the one behind the bed. It highlights the bed as the most important feature of the room (which it is), and with the right material choice, can look like an extension of the headboard itself. And when you’re laying in bed, the view of an accent wall straight ahead may not have the calming effect you need.
Take a look at the red and brown hues of the Cultured Stone® Winesburg Weathered Plank 4&6 veneer. This manufactured stone was molded to precisely replicate the grain and character of reclaimed barn wood; its artistry and craftsmanship are molded to replicate the warmth of reclaimed barn wood.
We Make It Easy!
Creating a statement with stone veneer has never been easier. six brands of natural and manufactured stone veneer products available in hundreds of colors, shapes and sizes, Instone is your partner in making your vision a reality.
A Step-by-Step Guide to Stone Veneer Fireplace Upgrades
Ready for a decorative fireplace makeover? If that old brick fireplace doesn’t quite match your home’s new vibe, there’s no need to fret. Think of it as an opportunity rather than a challenge.
Swapping out the dated look for a stylish stone veneer fireplace is simpler than you might think. And guess what? In most scenarios, you can leave those bricks right where they are.
Sure, red brick fireplaces have that quintessential American charm. But, if yours looks a bit weary after years of cozy fires, it might be time for a change. While some folks opt for a quick brick fireplace makeover with heat-resistant paint, nothing beats the elegance and value boost of a naturalstone facade.
Wondering about the how-tos? Whether you’re thinking of adhering stone veneers directly onto the bricks or using nifty tools for an extra-sturdy bond, we’ve got the lowdown. Take a look at your options and tap into Instone’s treasure trove of resources to guide you every step of the way.
Prepping for Interior Stone Veneer
Before you dive into your fireplace transformation, it’s essential to set the stage for a smooth installation. Start by laying a tarp around the fireplace area. This step ensures that any stray mortar or debris doesn’t play havoc with your floors.
Next, give those bricks some TLC. It’s important to remove any dirt, dust, or loose materials that could compromise the adhesion of the stones. A vacuum with a brush attachment should do the trick for most of the cleaning. For stubborn spots, a gentle wipe with a damp sponge will work wonders. And if you come across areas of the brickwork that are crumbling or a bit unstable, consider giving them a light sanding to create an even surface.
Choose Your Backing
Option 1: Metal Lath
Want to ensure that your stone veneer clings on like a champ? Enter the metal lath. This meshy marvel is not only strong but also flexible. Shape it around your fireplace, get it to hug those corners, and even trace out that fancy mantel.
After drilling or nailing the lath into the bricks, you’ll want to apply a scratch coat over its entire area. Fill all of the gaps with mortar, build about ½ inch layer on top of the lath, and comb over it with the trowel’s teeth to create grooves for the stones to grip to. Once the scratch coat dries, you can begin applying mortar to the back of the stones and attach them to the surface.
Option 2: Cement Board
Want a simpler DIY? Then cement board might be your best bet. It offers a clean slate, making your veneer application smooth and easy. After fastening the cement board to your fireplace, you’ll want to spread a scratch coat, groove it nicely, let it dry, and then give it time to dry.
Then you can apply mortar to your stones and install them with ease.
Option 3: Direct Application
Got a fireplace in tip-top condition? Why not skip the lath or cement board and go direct? Apply the veneer straight onto the brick, but make sure those bricks are ready for the spotlight — means no crumbling faces, loose bricks, unstable cracks, or other substances on the fireplace that could weaken the bonding.
A tiny caveat: if your bricks have a paint job, it’s best to opt for either Option 1 or 2.
If you choose traditional stone veneer take the time to do a little prep. Before you begin, make sure your stones are clean and lay them out in your desired pattern.
Be sure that you have all the necessary materials at hand. Always follow the manufacturer’s guidelines for installing your chosen type of stone veneer. In most cases, you’ll need your trusty trowel, type S Mortar, and a masonry saw before getting started.
For more detailed instructions, check out these comprehensive guides for Cultured Stone and Pangaea.
If you’re seeking inspiration for your fireplace makeover, take a look at these inspiration pages.
And if the DIY route isn’t your cup of tea, you can find a certified installer near you by searching our database.
Let Instone Make it Easy
Navigating the world of stone veneer fireplaces can be overwhelming, but don’t sweat it! Instone’s network of suppliers is ready to guide you. They’ll help you pinpoint the perfect method and materials tailor-made for your project. Ready to rock that decorative fireplace transformation? Contact Instone today for a dealer in your area.
Investing in Excellence: How the Certified Installer Program is Raising the Bar in the Masonry Industry
For a homeowner getting started on a masonry project, finding a top-quality local contractor can feel like a virtual maze. Unless you have a family connection or a trusted source shares a positive testimonial, you’ll likely delve into the hit-or-miss world of crowdsourced websites. When sifting through the well of comments on Google, social media and home improvement sites, it can be hard to know what to believe. Was that five-star rating and glowing review submitted by the owner’s wife? Was there more to the story than the rant about a crew that wasn’t up to the job?
A new program initiated by the Concrete Masonry and Hardscapes Association (CMHA) is taking the guesswork out of the process by providing hard-earned endorsements from those who know the field best. Launched in January 2023, the Certified Installer Program grants certificates to those who undergo two days of testing and observation to demonstrate their skills and knowledge.
Cultured Stone Echo Ridge Country Ledgestone
Nearly four years in the making, the program was developed by a consortium of manufactured stone producers, installers, vendors and respected industry experts.
“The Program offers professionals an opportunity to separate themselves from the pack of less skilled and experienced competitors in their market”
Jeff Tew, Westlake’s Director of Technical and Training
“As long as I’ve been doing this, I’ve had architects, homeowners and builders ask, ‘How do I know if I’ve got a good installer,’ or, ‘Do you have a list of certified installers?’ We couldn’t do that on our own as a company, but as an industry we could take that up and deliver a robust certification program,” Tew said. “It’s a great way to now point those folks in the direction of the best-quality contractors.”
Once certified, installers are listed on the CMHA and Westlake Royal Stone Solutions websites (click here to scan the current roster). Tew said interest from customers has been high already.
“The people who are joining are interested in seeing the industry become better, stronger and more code-compliant,” Tew said. “The early adopters joining the program now are the ones who will see the most and fastest results. Beginning next year, a lot more information from the CMHA will be pushed out to architects and builders encouraging them to use those certified contractors.”
Making the Grade
Those who seek certification will go through a course administered either by the CMHA or regional partners (including Westlake) that have undergone “train the trainer” programs.
Day one is primarily conducted in the classroom. Participants complete a series of modules covering each step from installation to completion, including code requirements, materials, and terminology definitions. Trainers provide instruction on key topics like how to assess a wall’s suitability for installations; the proper use of grouting and mortar, and when materials should be discarded; and working in varying temperatures. Participants must pass a 50-question multiple choice test at the end of the day.
Day two is more hands-on and challenges installers to demonstrate their ability under close observation. Participants must install manufactured stone veneer on a 10-square-foot wall, demonstrating proper techniques and following any special instructions in the product’s guide. They are also shown a completed wall that has 12 mistakes and asked to identify them.
The certification lasts three years. To renew it the first time, participants can retake the 50-question written test online to extend their certification by three years. For second renewals, the applicants must retake the full course in person. (The course designers determined that after six years, enough conditions in the industry will have changed to warrant a reexamination.)
Cultured Stone White Oak Country Ledgestone
An Investment in the Future
Westlake produces several manufactured stone veneer brands, including Cultured Stone, which is carried by Instone. Cultured Stone’s leadership team was integral in developing the certification program and Westlake has dedicated significant resources into making it successful, Tew said.
The company views its contributions as an important investment in an industry that is still growing up, he said. Actions like the creation of the Certified Installer Program and the establishment of the ASTM 1670 standard for manufactured stone veneer products are helping build credibility and will improve the industry’s reputation going forward.
“It’s another important step, and the CMHA taking leadership and developing this program is one way we can show that we care about the contractors out there,” Tew said. “We’re not just trying to sell them stone. We’re also trying to help them succeed with their businesses.”
To view a schedule of upcoming certification session dates and locations in your region,click here.
For additional questions about the program or manufactured stone veneer, contact Instone today.
